1. Preface
    1.1. Market Definition and Scope
    1.2. Market Segmentation
    1.3. Key Research Objectives
    1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
    5.1. Introduction
    5.2. Market Dynamics
        5.2.1. Drivers
        5.2.2. Restraints
        5.2.3. Opportunities
    5.3. Key Trends Analysis
        5.3.1. Demand Side Analysis
        5.3.2. Supply Side Analysis
    5.4. Key Market Indicators
    5.5. Technological Overview Analysis
    5.6. Porter’s Five Forces Analysis
    5.7. Industry SWOT Analysis
    5.8. Value Chain Analysis
    5.9. Regulatory Framework
    5.10. Global Water Softener Market Analysis and Forecast, 2017 – 2031
        5.10.1. Market Value Projection (US$ Bn)
        5.10.2. Market Volume Projection (Thousand Units)
6. Global Water Softener Market Analysis and Forecast, By Product Type
    6.1. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Product Type 2017 – 2031
        6.1.1. Salt-based Ion Exchange Softener
        6.1.2. Salt-free Water Softener
    6.2. Incremental Opportunity, By Product Type
7. Global Water Softener Market Analysis and Forecast, By Flow Rate
    7.1. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Flow Rate, 2017 – 2031
        7.1.1. Up to 30 GPM
        7.1.2. 30 GPM to 60 GPM
        7.1.3. 60 GPM to 90 GPM
        7.1.4. Above 90 GPM
    7.2. Incremental Opportunity, By Flow Rate
8. Global Water Softener Market Analysis and Forecast, By Application
    8.1. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Application, 2017 – 2031
        8.1.1. Residential
        8.1.2. Commercial
        8.1.3. Industrial
    8.2. Incremental Opportunity, By Application
9. Global Water Softener Market Analysis and Forecast, By Distribution Channel
    9.1. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Distribution Channel, 2017 – 2031
        9.1.1. Direct
        9.1.2. Indirect
            9.1.2.1. Online
            9.1.2.2. Offline
    9.2. Incremental Opportunity, By Distribution Channel
10. Global Water Softener Market Analysis and Forecast, By Region
    10.1. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Region, 2017 – 2031
        10.1.1. North America
        10.1.2. Europe
        10.1.3. Asia Pacific
        10.1.4. Middle East & Africa
        10.1.5. South America
    10.2. Incremental Opportunity, By Region
11. North America Water Softener Market Analysis and Forecast
    11.1. Regional Snapshot
    11.2. Brand Analysis
    11.3. Price Trend Analysis
        11.3.1. Weighted Average Price
    11.4. Key Trends Analysis
        11.4.1. Demand Side
        11.4.2. Supplier Side
    11.5. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Product Type 2017 – 2031
        11.5.1. Salt-based Ion Exchange Softener
        11.5.2. Salt-free Water Softener
    11.6. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Flow Rate, 2017 – 2031
        11.6.1. Up to 30 GPM
        11.6.2. 30 GPM to 60 GPM
        11.6.3. 60 GPM to 90 GPM
        11.6.4. Above 90 GPM
    11.7. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Application, 2017 – 2031
        11.7.1. Residential
        11.7.2. Commercial
        11.7.3. Industrial
    11.8. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Distribution Channel, 2017 – 2031
        11.8.1. Direct
        11.8.2. Indirect
            11.8.2.1. Online
            11.8.2.2. Offline
    11.9. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Country, 2017 – 2031
        11.9.1. U.S.
        11.9.2. Canada
        11.9.3. Rest of North America
    11.10. Incremental Opportunity Analysis
12. Europe Water Softener Market Analysis and Forecast
    12.1. Regional Snapshot
    12.2. Brand Analysis
    12.3. Price Trend Analysis
        12.3.1. Weighted Average Price
    12.4. Key Trends Analysis
        12.4.1. Demand Side
        12.4.2. Supplier Side
    12.5. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Product Type 2017 – 2031
        12.5.1. Salt-based Ion Exchange Softener
        12.5.2. Salt-free Water Softener
    12.6. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Flow Rate, 2017 – 2031
        12.6.1. Up to 30 GPM
        12.6.2. 30 GPM to 60 GPM
        12.6.3. 60 GPM to 90 GPM
        12.6.4. Above 90 GPM
    12.7. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Application, 2017 – 2031
        12.7.1. Residential
        12.7.2. Commercial
        12.7.3. Industrial
    12.8. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Distribution Channel, 2017 – 2031
        12.8.1. Direct
        12.8.2. Indirect
            12.8.2.1. Online
            12.8.2.2. Offline
    12.9. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Country, 2017 – 2031
        12.9.1. U.K.
        12.9.2. Germany
        12.9.3. France
        12.9.4. Rest of Europe
    12.10. Incremental Opportunity Analysis
13. Asia Pacific Water Softener Market Analysis and Forecast
    13.1. Regional Snapshot
    13.2. Brand Analysis
    13.3. Key Trends Analysis
        13.3.1. Demand Side
        13.3.2. Supplier Side
    13.4. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Product Type 2017 – 2031
        13.4.1. Salt-based Ion Exchange Softener
        13.4.2. Salt-free Water Softener
    13.5. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Flow Rate, 2017 – 2031
        13.5.1. Up to 30 GPM
        13.5.2. 30 GPM to 60 GPM
        13.5.3. 60 GPM to 90 GPM
        13.5.4. Above 90 GPM
    13.6. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Application, 2017 – 2031
        13.6.1. Residential
        13.6.2. Commercial
        13.6.3. Industrial
    13.7. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Distribution Channel, 2017 – 2031
        13.7.1. Direct
        13.7.2. Indirect
            13.7.2.1. Online
            13.7.2.2. Offline
    13.8. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Country, 2017 – 2031
        13.8.1. India
        13.8.2. China
        13.8.3. Japan
        13.8.4. Rest of Asia Pacific
    13.9. Incremental Opportunity Analysis
14. Middle East & Africa Water Softener Market Analysis and Forecast
    14.1. Regional Snapshot
    14.2. Brand Analysis
    14.3. Price Trend Analysis
        14.3.1. Weighted Average Price
    14.4. Key Trends Analysis
        14.4.1. Demand Side
        14.4.2. Supplier Side
    14.5. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Product Type 2017 – 2031
        14.5.1. Salt-based Ion Exchange Softener
        14.5.2. Salt-free Water Softener
    14.6. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Flow Rate, 2017 – 2031
        14.6.1. Up to 30 GPM
        14.6.2. 30 GPM to 60 GPM
        14.6.3. 60 GPM to 90 GPM
        14.6.4. Above 90 GPM
    14.7. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Application, 2017 – 2031
        14.7.1. Residential
        14.7.2. Commercial
        14.7.3. Industrial
    14.8. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Distribution Channel, 2017 – 2031
        14.8.1. Direct
        14.8.2. Indirect
            14.8.2.1. Online
            14.8.2.2. Offline
    14.9. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Country, 2017 – 2031
        14.9.1. GCC
        14.9.2. Rest of Middle East & Africa
    14.10. Incremental Opportunity Analysis
15. South America Water Softener Market Analysis and Forecast
    15.1. Regional Snapshot
    15.2. Brand Analysis
    15.3. Price Trend Analysis
        15.3.1. Weighted Average Price
    15.4. Key Trends Analysis
        15.4.1. Demand Side
        15.4.2. Supplier Side
    15.5. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Product Type 2017 – 2031
        15.5.1. Salt-based Ion Exchange Softener
        15.5.2. Salt-free Water Softener
    15.6. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Flow Rate, 2017 – 2031
        15.6.1. Up to 30 GPM
        15.6.2. 30 GPM to 60 GPM
        15.6.3. 60 GPM to 90 GPM
        15.6.4. Above 90 GPM
    15.7. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Application, 2017 – 2031
        15.7.1. Residential
        15.7.2. Commercial
        15.7.3. Industrial
    15.8. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Distribution Channel, 2017 – 2031
        15.8.1. Direct
        15.8.2. Indirect
            15.8.2.1. Online
            15.8.2.2. Offline
    15.9. Water Softener Market Size (US$ Bn and Thousand Units) Forecast, By Country, 2017 – 2031
        15.9.1. Brazil
        15.9.2. Rest of South America
    15.10. Incremental Opportunity Analysis
16. Competition Landscape
    16.1. Market Player – Competition Dashboard
    16.2. Market Share Analysis (%), by Company, (2022)
    16.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)
        16.3.1. A.O. Smith Water Technologies
            16.3.1.1. Company Overview
            16.3.1.2. Sales Area/Geographical Presence
            16.3.1.3. Revenue
            16.3.1.4. Strategy & Business Overview
        16.3.2. BWT AG
            16.3.2.1. Company Overview
            16.3.2.2. Sales Area/Geographical Presence
            16.3.2.3. Revenue
            16.3.2.4. Strategy & Business Overview
        16.3.3. Culligan International Company
            16.3.3.1. Company Overview
            16.3.3.2. Sales Area/Geographical Presence
            16.3.3.3. Revenue
            16.3.3.4. Strategy & Business Overview
        16.3.4. Evoqua Water Technologies
            16.3.4.1. Company Overview
            16.3.4.2. Sales Area/Geographical Presence
            16.3.4.3. Revenue
            16.3.4.4. Strategy & Business Overview
        16.3.5. Feedwater Limited
            16.3.5.1. Company Overview
            16.3.5.2. Sales Area/Geographical Presence
            16.3.5.3. Revenue
            16.3.5.4. Strategy & Business Overview
        16.3.6. Kinetico Incorporated
            16.3.6.1. Company Overview
            16.3.6.2. Sales Area/Geographical Presence
            16.3.6.3. Revenue
            16.3.6.4. Strategy & Business Overview
        16.3.7. Marlo Incorporated
            16.3.7.1. Company Overview
            16.3.7.2. Sales Area/Geographical Presence
            16.3.7.3. Revenue
            16.3.7.4. Strategy & Business Overview
        16.3.8. Monarch Water Ltd.
            16.3.8.1. Company Overview
            16.3.8.2. Sales Area/Geographical Presence
            16.3.8.3. Revenue
            16.3.8.4. Strategy & Business Overview
        16.3.9. Pentair Residential Filtration LLC
            16.3.9.1. Company Overview
            16.3.9.2. Sales Area/Geographical Presence
            16.3.9.3. Revenue
            16.3.9.4. Strategy & Business Overview
        16.3.10. Watts Water Technologies Inc.
            16.3.10.1. Company Overview
            16.3.10.2. Sales Area/Geographical Presence
            16.3.10.3. Revenue
            16.3.10.4. Strategy & Business Overview
17. Key Takeaways
    17.1. Identification of Potential Market Spaces
        17.1.1. By Product Type
        17.1.2. By Flow Rate
        17.1.3. By Application
        17.1.4. By Distribution Channel
        17.1.5. By Region
    17.2. Prevailing Market Risks
    17.3. Understanding Buying Process of Customers
    17.4. Preferred Sales & Marketing Strategy
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