CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: DIGITAL SIGNAGE MARKET, BY OFFERING
4.1. Overview
4.1.1. Market size and forecast
4.2. Hardware
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Software
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Service
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: DIGITAL SIGNAGE MARKET, BY PRODUCT
5.1. Overview
5.1.1. Market size and forecast
5.2. Single Screen Display
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Video wall
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Kiosk
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: DIGITAL SIGNAGE MARKET, BY LOCATION
6.1. Overview
6.1.1. Market size and forecast
6.2. Indoor
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Outdoor
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: DIGITAL SIGNAGE MARKET, BY END USER
7.1. Overview
7.1.1. Market size and forecast
7.2. Retail
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Education
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Healthcare
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. Corporate
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
7.6. Stadiums
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market share analysis by country
7.7. Government
7.7.1. Key market trends, growth factors and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market share analysis by country
7.8. Others
7.8.1. Key market trends, growth factors and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market share analysis by country
CHAPTER 8: DIGITAL SIGNAGE MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by Offering
8.2.3. Market size and forecast, by Product
8.2.4. Market size and forecast, by Location
8.2.5. Market size and forecast, by End User
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by Offering
8.2.6.1.2. Market size and forecast, by Product
8.2.6.1.3. Market size and forecast, by Location
8.2.6.1.4. Market size and forecast, by End User
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by Offering
8.2.6.2.2. Market size and forecast, by Product
8.2.6.2.3. Market size and forecast, by Location
8.2.6.2.4. Market size and forecast, by End User
8.2.6.3. Mexico
8.2.6.3.1. Market size and forecast, by Offering
8.2.6.3.2. Market size and forecast, by Product
8.2.6.3.3. Market size and forecast, by Location
8.2.6.3.4. Market size and forecast, by End User
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by Offering
8.3.3. Market size and forecast, by Product
8.3.4. Market size and forecast, by Location
8.3.5. Market size and forecast, by End User
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by Offering
8.3.6.1.2. Market size and forecast, by Product
8.3.6.1.3. Market size and forecast, by Location
8.3.6.1.4. Market size and forecast, by End User
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by Offering
8.3.6.2.2. Market size and forecast, by Product
8.3.6.2.3. Market size and forecast, by Location
8.3.6.2.4. Market size and forecast, by End User
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by Offering
8.3.6.3.2. Market size and forecast, by Product
8.3.6.3.3. Market size and forecast, by Location
8.3.6.3.4. Market size and forecast, by End User
8.3.6.4. Italy
8.3.6.4.1. Market size and forecast, by Offering
8.3.6.4.2. Market size and forecast, by Product
8.3.6.4.3. Market size and forecast, by Location
8.3.6.4.4. Market size and forecast, by End User
8.3.6.5. Rest of Europe
8.3.6.5.1. Market size and forecast, by Offering
8.3.6.5.2. Market size and forecast, by Product
8.3.6.5.3. Market size and forecast, by Location
8.3.6.5.4. Market size and forecast, by End User
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by Offering
8.4.3. Market size and forecast, by Product
8.4.4. Market size and forecast, by Location
8.4.5. Market size and forecast, by End User
8.4.6. Market size and forecast, by country
8.4.6.1. Japan
8.4.6.1.1. Market size and forecast, by Offering
8.4.6.1.2. Market size and forecast, by Product
8.4.6.1.3. Market size and forecast, by Location
8.4.6.1.4. Market size and forecast, by End User
8.4.6.2. China
8.4.6.2.1. Market size and forecast, by Offering
8.4.6.2.2. Market size and forecast, by Product
8.4.6.2.3. Market size and forecast, by Location
8.4.6.2.4. Market size and forecast, by End User
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by Offering
8.4.6.3.2. Market size and forecast, by Product
8.4.6.3.3. Market size and forecast, by Location
8.4.6.3.4. Market size and forecast, by End User
8.4.6.4. South Korea
8.4.6.4.1. Market size and forecast, by Offering
8.4.6.4.2. Market size and forecast, by Product
8.4.6.4.3. Market size and forecast, by Location
8.4.6.4.4. Market size and forecast, by End User
8.4.6.5. Rest of Asia-Pacific
8.4.6.5.1. Market size and forecast, by Offering
8.4.6.5.2. Market size and forecast, by Product
8.4.6.5.3. Market size and forecast, by Location
8.4.6.5.4. Market size and forecast, by End User
8.5. Latin America
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by Offering
8.5.3. Market size and forecast, by Product
8.5.4. Market size and forecast, by Location
8.5.5. Market size and forecast, by End User
8.5.6. Market size and forecast, by country
8.5.6.1. Brazil
8.5.6.1.1. Market size and forecast, by Offering
8.5.6.1.2. Market size and forecast, by Product
8.5.6.1.3. Market size and forecast, by Location
8.5.6.1.4. Market size and forecast, by End User
8.5.6.2. Argentina
8.5.6.2.1. Market size and forecast, by Offering
8.5.6.2.2. Market size and forecast, by Product
8.5.6.2.3. Market size and forecast, by Location
8.5.6.2.4. Market size and forecast, by End User
8.5.6.3. Rest of Latin America
8.5.6.3.1. Market size and forecast, by Offering
8.5.6.3.2. Market size and forecast, by Product
8.5.6.3.3. Market size and forecast, by Location
8.5.6.3.4. Market size and forecast, by End User
8.6. Middle East and Africa
8.6.1. Key market trends, growth factors and opportunities
8.6.2. Market size and forecast, by Offering
8.6.3. Market size and forecast, by Product
8.6.4. Market size and forecast, by Location
8.6.5. Market size and forecast, by End User
8.6.6. Market size and forecast, by country
8.6.6.1. Saudi Arabia
8.6.6.1.1. Market size and forecast, by Offering
8.6.6.1.2. Market size and forecast, by Product
8.6.6.1.3. Market size and forecast, by Location
8.6.6.1.4. Market size and forecast, by End User
8.6.6.2. Africa
8.6.6.2.1. Market size and forecast, by Offering
8.6.6.2.2. Market size and forecast, by Product
8.6.6.2.3. Market size and forecast, by Location
8.6.6.2.4. Market size and forecast, by End User
8.6.6.3. Rest of Middle East And Africa
8.6.6.3.1. Market size and forecast, by Offering
8.6.6.3.2. Market size and forecast, by Product
8.6.6.3.3. Market size and forecast, by Location
8.6.6.3.4. Market size and forecast, by End User
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product mapping of top 10 player
9.4. Competitive dashboard
9.5. Competitive heatmap
9.6. Top player positioning, 2022
CHAPTER 10: COMPANY PROFILES
10.1. ISEMC (HHSD TECHNOLOGY)
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.1.7. Key strategic moves and developments
10.2. Koninklijke Philips N.V.
10.2.1. Company overview
10.2.2. Key executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.2.7. Key strategic moves and developments
10.3. LG Electronics
10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Business performance
10.3.7. Key strategic moves and developments
10.4. NEC Corporation
10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. Business performance
10.4.7. Key strategic moves and developments
10.5. Panasonic Corporation
10.5.1. Company overview
10.5.2. Key executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. Planar Systems, Inc.
10.6.1. Company overview
10.6.2. Key executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Business performance
10.6.7. Key strategic moves and developments
10.7. Sony Corporation
10.7.1. Company overview
10.7.2. Key executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Business performance
10.7.7. Key strategic moves and developments
10.8. Samsung Electronics Co., Ltd.
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. Viewsonic Corporation
10.9.1. Company overview
10.9.2. Key executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. Business performance
10.9.7. Key strategic moves and developments
10.10. VOLANTI DISPLAYS
10.10.1. Company overview
10.10.2. Key executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. Business performance
10.10.7. Key strategic moves and developments
| ※参考情報 デジタルサイネージとは、電子的な手段を用いて情報やメッセージを表示する技術のことです。この技術は、液晶ディスプレイやLEDディスプレイ、プロジェクションマッピングなどを活用して、動的なコンテンツを表示できます。従来の看板やポスターと異なり、デジタルサイネージはリアルタイムでのコンテンツ更新が可能で、ユニークな視覚効果を生み出すことができます。 デジタルサイネージの種類にはいくつかのタイプがあります。主に、屋内用と屋外用のディスプレイに分類されます。屋内用は、ショッピングモールやオフィスビル、飲食店などの室内環境で使用され、視認性やサイズに応じて様々なモデルがあります。一方、屋外用は、耐候性に優れた素材で作られており、雨や風、直射日光といった過酷な環境下でも使用できる仕様となっています。 また、一般的なデジタルサイネージの展開としては、インタラクティブサイネージも存在します。これは、タッチパネルやモーションセンサーを活用して、ユーザーが直接操作できるように設計されており、よりプライベートでカスタマイズされた体験を提供します。このようなインタラクティブな機能により、情報の取得が容易になり、ユーザーの興味を引くことができます。 デジタルサイネージの用途は多岐にわたります。特に、広告やプロモーションの分野で広く利用されています。例えば、企業が新商品を紹介する際や、特別セールの案内をする場合に、デジタルサイネージを使用することで、視覚的にインパクトのあるメッセージを発信することが可能となります。商業施設では、来店客に向けた情報提供や、イベントの告知、空きフロアの案内など多目的に活用されています。 さらに、公共施設や交通機関でも利用されており、駅や空港などではフライト情報や列車の運行状況、緊急時の案内などに使用されています。地域のイベント情報を表示することで、観光客へのサービス向上にも寄与しています。また、教育機関でもデジタルサイネージが導入されており、授業の案内やキャンパス内のイベント告知などに役立っています。 デジタルサイネージに関連する技術には、コンテンツ管理システム（CMS）、クラウドコンピューティング、IoT（Internet of Things）などがあります。CMSは、複数のデジタルサイネージデバイスを一元管理できるソフトウェアで、コンテンツの作成やスケジュール設定、配信を簡単に行うことができます。また、クラウドコンピューティングを利用することで、データの保存や分析が容易になり、複数の場所で運用する際の効率化が図れます。 IoT技術を取り入れることで、デジタルサイネージはデータに基づいたコンテンツの表示が可能になります。たとえば、周囲の状況や視聴者のリアルタイムデータをもとに、最適なコンテンツを自動で表示することができ、効率的な情報提供が実現します。 さらに、デジタルサイネージはデータ分析にも役立ちます。視聴者の行動データを収集することで、広告の効果を測定したり、ターゲット層に合わせたコンテンツを提供したりすることが可能です。このように、デジタルサイネージは単なる情報表示の手段を超え、マーケティング戦略の一環としても重要な役割を果たしています。 今後もデジタルサイネージの技術は進化し続けると考えられます。特にAI技術の発展により、より高度なユーザーインタラクションやパーソナライズしたコンテンツ配信が期待されています。また、AR（拡張現実）技術との融合により、現実世界にデジタル情報を重ねる新たな体験が生まれる可能性もあります。 デジタルサイネージは、各種業界において重要なコミュニケーション手段として確固たる地位を築いています。今後もその利用シーンは拡大し、さらなる革新がもたらされることでしょう。デジタル時代において、より効果的で魅力的なメッセージを届けるための手段として、デジタルサイネージは欠かせない存在となるでしょう。 |
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