調査会社Mordor Intelligence社が発行したリサーチレポート(データ管理コード:MOR20AP1447)
◆英語タイトル:Asia-Pacific Alcoholic Beverage Market - Growth, Trends, and Forecast (2020 - 2025)
◆発行会社/調査会社:Mordor Intelligence
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*** レポート概要(サマリー)***

Asia-Pacific Alcoholic Beverage Market is expected to register a CAGR of 4.41% during the forecast period (2020-2025).
- The alcoholic beverages market in the APAC region is highly diversified in terms of consumption patterns and products mainly due to differences in tastes and preferences, and in social and cultural behaviors across nations. The market is growing at a healthy pace owing to the increase in the demand for premium alcohol.
- Furthermore, increasing incidences of eating-out and clubbing among youngsters are driving the growth of the alcoholic beverage market in Asia-Pacific.

Key Market Trends

Rising Demand for Alcoholic Beverages

Changing consumption patterns, increasing discretionary spending are propelling the growth of alcoholic beverages in this region. Despite the aging population and limited alcoholic consumption, factors such as higher living standards, increasing health concerns and preference for beverages with low alcohol content are resulting in the optimistic growth for the alcoholic beverage market in Japan. In India, an increase in the purchasing power of the middle-class population and growth of the urban population are the main reasons leading to increased consumption of alcohol. The immense efforts put by the manufacturers for extension of purchase channels and strengthening of distribution channels such as convenience stores and online retailing are contributing significantly to the growth of the alcohol market in the region.

China Holds the Maximum Share in the Market

The rise of global consumer culture in China and consumers’ increased desire for premium liquor has largely driven the growth. Rising disposable income, increased exposure to Western lifestyles, and the growing distrust of domestic liquor are among other factors that have contributed to the changing trend. On-trade channels such as hotels, restaurants, clubs, and bars, and off-trade channels including supermarkets, convenience stores, and grocery shops form key distribution channels for imported alcohol in China. Moreover, the Chinese government is making adequate efforts to improve the world’s largest selling Chinese spirit, baijiu’s prominence in the international market as the product is important for tourism in China.

Competitive Landscape

Asia-Pacific alcoholic beverages industry is considered to be a consolidated market with few companies holding maximum market share. Product launches, followed by new mergers and acquisitions, partnerships and expansion are the most preferred strategies to strengthen the position in the market. Diageo, Bacardi, Heineken Holding NV, and Anheuser-Busch InBev are the key players in the alcoholic beverage market.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

*** レポート目次(コンテンツ)***

1.1 Study Assumptions & Market Definition
1.2 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Beer
5.1.2 Wine
5.1.3 Spirits
5.2 By Distribution Channel
5.2.1 On-Trade
5.2.2 Off-Trade Supermarkets/Hypermarkets Specialist Stores Online Retail Stores Others
5.3 Geography
5.3.1 Asia Pacific China Japan India Australia Rest of Asia-Pacific

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Diageo plc
6.4.2 Bacardi Limited
6.4.3 Anheuser-Busch InBev
6.4.4 Heineken Holding NV
6.4.5 Molson Coors Brewing Company
6.4.6 The Wine Group LLC
6.4.7 Suntory Beverages & Food Limited
6.4.8 Pernod Ricard


*** 掲載企業 ***

 - Diageo plc
- Bacardi Limited
- Anheuser-Busch InBev
- Heineken Holding NV
- Molson Coors Brewing Company
- The Wine Group LLC
- Suntory Beverages & Food Limited
- Pernod Ricard

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※当市場調査資料(MOR20AP1447 )"アルコール飲料のアジア市場:成長・動向・予測(2020年-2025年)" (英文:Asia-Pacific Alcoholic Beverage Market - Growth, Trends, and Forecast (2020 - 2025))はMordor Intelligence社が調査・発行しており、H&Iグローバルリサーチが販売します。