小売向け拡張現実(AR)の世界市場予測(~2023年)

調査会社MarketsandMarkets社が発行したリサーチレポート(データ管理コード:SE6425)
◆英語タイトル:Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023
◆発行会社/調査会社:MarketsandMarkets
◆商品コード:SE6425
◆発行日:2018年7月3日
◆調査対象地域:グローバル
◆産業分野:半導体・電子
◆ページ数:154
◆レポート言語:英語
◆レポート形式:PDF
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MarketsandMarketsが発行した当調査レポートでは、小売向け拡張現実(AR)の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、バリューチェーン分析、提供別(ハードウェア、ソフトウェア)分析、デバイスタイプ別(ヘッドマウント、スマートARミラー)分析、用途別(試着ソリューション、企画・設計)分析、小売タイプ別(家具、美容・化粧品)分析、小売向け拡張現実(AR)の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。
*** レポート概要(サマリー)***

“Increased online shopping has instilled interest in retailers to adopt AR—major driving factor for augmented reality in retail market”The augmented reality in retail market is expected to be USD 1,155.8 million in 2018 and is projected to reach USD 7951.2 million by 2023, at a CAGR of 47.1% during the forecast period. Increasing online shopping encourages retailers to adopt AR, rising smartphone penetration, and growing adoption of connected devices are the major factors driving the growth of the augmented reality in retail market. The lack of compatibility, interoperability, privacy, and security concerns associated with the use of AR restrain the growth of the AR in retail market.
“Augmented reality in retail market for head-mounted displays to grow at high rate during forecast period”
With advancements in computing, AR-enabled devices can be used for consumer, commercial, and enterprise applications. In the retail sector, smart glasses are expected to be used on a large scale for the workforce and sales management purposes. Go Instore (UK), a service provider of online video commerce, partnered with retail firms to provide online video support using AR technology. The technology provided by the company helps remote shoppers to connect with the in-store experts in real time. The experts at the store use AR glasses to get the real-time information on the call and address queries or grievances of remote shoppers.

“Augmented reality in retail market for planning and designing application to lead the market during forecast period”
Planning and designing application is used in retail types such as furniture and lighting, automotive interior, and paint. The planning and designing application helps in placing a product virtually at a desired place. Furniture and lighting is the major retail type in the planning and designing application. AR is increasingly being used by furniture retailers to help customers visualize the select products at their desired place. This helps customers to buy furniture and relevant stuff according to their home or office spaces.
“APAC to witness high growth whereas North America to lead the overall AR in Retail market during forecast period”
Growing consumer and commercial markets with increasing investments in countries such as Japan and China would boost the growth of the AR in retail market in APAC. E-commerce is becoming a major area of focus for retailers in APAC, where China is becoming the largest e-commerce market worldwide. In 2018, North America is expected to hold the largest market, with maximum revenue generated from AR in retail applications. The AR in retail market is estimated to grow considerably in the subsequent years in this region. The US homes a few major retail industries across the world, with the apparel industry being the largest; it is 50% larger than the retail industry in China. The 12 major US retailers hold one-third of the market share across the world; this further drives the AR in retail market in North America.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts in the AR industry. The breakup of the profiles of primary participants has been shown below:
• By Company Type: Tier 1 = 35%, Tier 2 = 45%, and Tier 3 = 20%
• By Designation: C-Level Executives = 35%, Directors = 25%, and Others = 40%
• By Region: North America = 45%, Europe = 20%, APAC = 30%, and RoW = 5%
Major players in the augmented reality in retail market are Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and ViewAR (Austria). The other players profiled in the report include Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK). The start-up ecosystem includes Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US).
Research Coverage
This research categorizes the augmented reality in retail market on the basis of device type, offering (hardware & software), retail type, application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.
Reasons to Buy the Report
The report would help leaders/new entrants in this market in the following ways:
1. This report segments the augmented reality in retail market comprehensively and provides the closest market size estimation for major industries across various regions.
2. The report would help stakeholders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.

*** レポート目次(コンテンツ)***

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 22
2.1.1.1 Secondary sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Primary interviews with experts 22
2.1.2.2 Breakdown of primaries 23
2.1.2.3 Key data from primary sources 23
2.1.3 SECONDARY AND PRIMARY RESEARCH 24
2.1.3.1 Key industry insights 25
2.2 MARKET SIZE ESTIMATION 25
2.2.1 BOTTOM-UP APPROACH 26
2.2.1.1 Approach for capturing the market size by bottom-up analysis (demand side) 26
2.2.2 TOP-DOWN APPROACH 27
2.2.2.1 Approach for capturing the market size by top-down analysis
(supply side) 27
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 28
2.4 RESEARCH ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 35
4.1 AR IN RETAIL MARKET, 2018–2023 (USD BILLION) 35
4.2 AR IN RETAIL MARKET IN APAC 36
4.3 AR IN RETAIL MARKET: DEVELOPED VS. DEVELOPING MARKETS,
2018 AND 2023 (USD MILLION) 36
4.4 APAC EXPECTED TO GROW AT HIGHEST CAGR BETWEEN 2018 AND 2023 IN
AR IN RETAIL MARKET 37

4.5 AR IN RETAIL MARKET, BY APPLICATION (USD MILLION) 38
4.6 AR IN RETAIL MARKET, BY DEVICE TYPE 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 39
5.2 HISTORY AND EVOLUTION OF AR TECHNOLOGY 39
5.3 MARKET DYNAMICS: AR IN RETAIL MARKET 40
5.3.1 DRIVERS 40
5.3.1.1 Increasing online shopping interests retailers in AR 40
5.3.1.2 Increasing smartphone penetration drives growth of AR apps 41
5.3.1.3 Growing adoption of connected devices drives growth of AR in retail 42
5.3.2 RESTRAINTS 42
5.3.2.1 Lack of compatibility and interoperability 42
5.3.2.2 Privacy and security concerns 42
5.3.3 OPPORTUNITIES 43
5.3.3.1 Rising investments in retail sector 43
5.3.3.2 Establishing direct connect with end users 43
5.3.4 CHALLENGES 43
5.3.4.1 Reluctance among retailers 43
5.3.4.2 Lack of skills and expertise 43
5.4 VALUE CHAIN ANALYSIS 44
6 AUGMENTED REALITY IN RETAIL MARKET, BY TECHNOLOGY 46
6.1 INTRODUCTION 46
6.2 AUGMENTED REALITY TECHNOLOGY 46
6.2.1 MARKER-BASED AUGMENTED REALITY 46
6.2.1.1 Passive marker 46
6.2.1.2 Active marker 46
6.2.1.3 Marker-based AR use cases 47
6.2.2 MARKERLESS AUGMENTED REALITY 47
6.2.2.1 Model-based tracking 48
6.2.2.2 Image-based processing 48
6.2.2.3 Markerless AR use cases 48
7 AUGMENTED REALITY IN RETAIL MARKET, BY OFFERING 49
7.1 INTRODUCTION 50
7.1.1 HARDWARE 51
7.1.1.1 Displays and projectors 52
7.1.1.2 Sensors 52
7.1.1.2.1 Accelerometers 52
7.1.1.2.2 Gyroscopes 52

7.1.1.2.3 Magnetometers 53
7.1.1.2.4 Proximity sensors 53
7.1.1.3 Semiconductor components 53
7.1.1.3.1 Controllers and processors 53
7.1.1.3.2 Integrated circuits 53
7.1.1.4 Cameras 54
7.1.1.5 Others 54
7.2 SOFTWARE & SERVICES 54
7.2.1 INTRODUCTION 54
7.2.2 SOFTWARE DEVELOPMENT KITS AND APPS 54
7.2.3 SERVICES 55
7.2.4 AR SOFTWARE FUNCTIONS 56
7.2.4.1 AR remote collaboration 56
7.2.4.2 Workflow optimization 56
7.2.4.3 Documentation 56
7.2.4.4 Visualization 57
7.2.4.5 3D modeling 57
7.2.4.6 Navigation 57
8 AUGMENTED REALITY IN RETAIL MARKET, BY DEVICE TYPE 58
8.1 INTRODUCTION 59
8.2 AUGMENTED REALITY DEVICES 59
8.2.1 HEAD-MOUNTED DISPLAYS 61
8.2.1.1 AR smart glasses 62
8.2.2 SMART AR MIRRORS 62
8.2.3 HANDHELD DEVICES 63
9 AUGMENTED REALITY IN RETAIL MARKET, BY APPLICATION 65
9.1 INTRODUCTION 66
9.2 TRY-ON SOLUTIONS 67
9.3 PLANNING & DESIGNING 68
9.4 ADVERTISING & MARKETING 69
9.5 INFORMATION SYSTEMS 71
10 AUGMENTED REALITY IN RETAIL MARKET, BY RETAIL TYPE 73
10.1 INTRODUCTION 74
10.2 FURNITURE & LIGHTING 75
10.2.1 USE CASES IN FURNITURE & LIGHTING 78
10.2.1.1 Ikea develops AR app to make furnishing easier 78
10.2.1.2 Wayfair uses AR to gain business benefits 78

10.3 BEAUTY & COSMETICS 78
10.3.1 USE CASES IN BEAUTY & COSMETICS 81
10.3.1.1 L’Oreal buys ModiFace to strengthen their digital strategy 81
10.3.1.2 Sephora uses AR in its virtual try-on makeup solution 81
10.4 APPAREL FITTING 81
10.4.1 USE CASES IN APPAREL FITTING 84
10.4.1.1 Zara enhances shopping experience using AR 84
10.4.1.2 Uniqlo uses smart AR mirror 84
10.5 JEWELRY 84
10.5.1 USE CASES IN JEWELRY 87
10.5.1.1 Swarovski partnered with perfect corp. to introduce AR filters 87
10.5.1.2 De beers used AR to market its forevermark diamond brand 87
10.6 GROCERY SHOPPING 87
10.6.1 USE CASES IN GROCERY SHOPPING 90
10.6.1.1 Coop italia unveiled “supermarket of the future” 90
10.6.1.2 China’s largest online grocery store Yihaodian uses AR 90
10.7 FOOTWEAR 90
10.7.1 USE CASES IN FOOTWEAR 93
10.7.1.1 Converse made shopping simple with its app 93
10.7.1.2 Nike used AR to sell its products 93
10.8 OTHERS 93
10.8.1 USE CASES IN OTHER RETAIL TYPES 96
10.8.1.1 Ray-Ban used smart AR mirror to virtually try glasses 96
10.8.1.2 Dulux helps previsualize walls with AR 96
10.8.1.3 BMW creates visualizer app to showcase cars 96
11 AUGMENTED REALITY IN RETAIL MARKET, GEOGRAPHICAL ANALYSIS 97
11.1 INTRODUCTION 98
11.2 NORTH AMERICA 100
11.2.1 US 103
11.2.2 CANADA & MEXICO 103
11.3 EUROPE 103
11.3.1 GERMANY 106
11.3.2 FRANCE 106
11.3.3 UK 106
11.3.4 REST OF EUROPE 107
11.4 APAC 107
11.4.1 CHINA 110
11.4.2 JAPAN 110
11.4.3 SOUTH KOREA 110
11.4.4 REST OF APAC 110

11.5 ROW 111
11.5.1 MIDDLE EAST & AFRICA 112
11.5.2 SOUTH AMERICA 112
12 COMPETITIVE LANDSCAPE 113
12.1 INTRODUCTION 113
12.2 RANKING FOR AR IN RETAIL MARKET PLAYERS 114
12.2.1 PRODUCT LAUNCHES & DEVELOPMENTS 115
12.2.2 PARTNERSHIPS 115
12.2.3 AGREEMENTS, COLLABORATIONS, & CAPITAL FUNDING 116
12.2.4 ACQUISITIONS & EXPANSIONS 116
13 COMPANY PROFILES 117
13.1 INTRODUCTION 117
(Business overview, Products offered, Recent developments, SWOT analysis & MnM View)*
13.2 KEY PLAYERS 118
13.2.1 PTC 118
13.2.2 GOOGLE 121
13.2.3 MICROSOFT 124
13.2.4 APPLE 127
13.2.5 WIKITUDE 130
13.2.6 BLIPPAR 132
13.2.7 ZUGARA 134
13.2.8 MARXENT LABS 135
13.2.9 AUGMENT 136
13.2.10 VIEWAR 138
*Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
13.3 OTHER IMPORTANT PLAYERS 139
13.3.1 HOLITION 139
13.3.2 GRAVITY JACK 139
13.3.3 IKEA 139
13.3.4 SEPHORA 140
13.3.5 AMAZON 140
13.3.6 IMAGINATE TECHNOLOGIES 140
13.3.7 KUDAN 141
13.3.8 TOTAL IMMERSION 141
13.3.9 INDE 141

13.4 START-UP ECOSYSTEM 142
13.4.1 ADS REALITY 142
13.4.2 XZIMG 142
13.4.3 VISIONSTAR INFORMATION TECHNOLOGY (SHANGHAI) (EASYAR) 142
13.4.4 ZAPPAR 143
13.4.5 OBSESS 143
14 APPENDIX 144
14.1 INSIGHTS OF INDUSTRY EXPERTS 144
14.2 DISCUSSION GUIDE 145
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 148
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 150
14.5 AVAILABLE CUSTOMIZATIONS 152
14.6 RELATED REPORTS 152
14.7 AUTHOR DETAILS 153

LIST OF TABLES

TABLE 1 AR IN RETAIL MARKET, BY OFFERING, 2015–2023 (USD MILLION) 50
TABLE 2 AR IN RETAIL MARKET, HARDWARE, 2015–2023 (USD MILLION) 51
TABLE 3 AR IN RETAIL MARKET FOR SOFTWARE, BY APPLICATION,
2015–2023 (USD MILLION) 56
TABLE 4 AR IN RETAIL MARKET, BY DEVICE TYPE, 2015–2023 (USD MILLION) 59
TABLE 5 AR IN RETAIL MARKET, BY DEVICE TYPE, 2015–2023 (THOUSAND UNITS) 60
TABLE 6 AR IN RETAIL MARKET FOR HMDS, BY APPLICATION, 2015–2023 (USD MILLION) 61
TABLE 7 AR IN RETAIL MARKET FOR SMART AR MIRROR, BY APPLICATION,
2015–2023 (USD MILLION) 63
TABLE 8 AR IN RETAIL MARKET FOR HANDHELD DEVICES, BY APPLICATION,
2015–2023 (USD THOUSAND) 64
TABLE 9 AR IN RETAIL MARKET, BY APPLICATION, 2015–2023 (USD MILLION) 66
TABLE 10 AR IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY DEVICE TYPE,
2015–2023 (USD THOUSAND) 67
TABLE 11 AR IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY RETAIL TYPE,
2015–2023 (USD MILLION) 67
TABLE 12 AR IN RETAIL MARKET FOR PLANNING & DESIGNING, BY DEVICE TYPE,
2015–2023 (USD THOUSAND) 68
TABLE 13 AR IN RETAIL MARKET FOR PLANNING & DESIGNING, BY RETAIL TYPE,
2015–2023 (USD MILLION) 69
TABLE 14 AR IN RETAIL MARKET FOR ADVERTISING & MARKETING, BY DEVICE TYPE,
2015–2023 (USD THOUSAND) 70
TABLE 15 AR IN RETAIL MARKET FOR ADVERTISING & MARKETING, BY RETAIL TYPE,
2015–2023 (USD MILLION) 70
TABLE 16 AR IN RETAIL MARKET FOR INFORMATION SYSTEM, BY DEVICE TYPE,
2015–2023 (USD THOUSAND) 71
TABLE 17 AR IN RETAIL MARKET FOR INFORMATION SYSTEM, BY RETAIL TYPE,
2015–2023 (USD MILLION) 72
TABLE 18 AR IN RETAIL MARKET, BY RETAIL TYPE, 2015–2023 (USD MILLION) 74
TABLE 19 AR IN RETAIL MARKET FOR FURNITURE & LIGHTING, BY APPLICATION,
2015–2023 (USD MILLION) 75
TABLE 20 AR IN RETAIL MARKET FOR FURNITURE & LIGHTING, BY REGION,
2015–2023 (USD MILLION) 76
TABLE 21 AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN NORTH AMERICA,
BY COUNTRY, 2015–2023 (USD MILLION) 76
TABLE 22 AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN EUROPE, BY COUNTRY, 2015–2023 (USD MILLION) 77
TABLE 23 AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 77
TABLE 24 AR IN RETAIL MARKET FOR FURNITURE & LIGHTING IN ROW, BY COUNTRY,
2015–2023 (USD MILLION) 78
TABLE 25 AR IN RETAIL MARKET FOR BEAUTY & COSMETICS, BY APPLICATION,
2015–2023 (USD MILLION) 79
TABLE 26 AR IN RETAIL MARKET FOR BEAUTY & COSMETICS, BY REGION,
2015–2023 (USD MILLION) 79
TABLE 27 AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN NORTH AMERICA,
BY COUNTRY, 2015–2023 (USD MILLION) 79
TABLE 28 AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN EUROPE, BY COUNTRY, 2015–2023 (USD MILLION) 80
TABLE 29 AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 80
TABLE 30 AR IN RETAIL MARKET FOR BEAUTY & COSMETICS IN ROW, BY COUNTRY,
2015–2023 (USD MILLION) 81
TABLE 31 AR IN RETAIL MARKET FOR APPAREL FITTING, BY APPLICATION,
2015–2023 (USD MILLION) 82
TABLE 32 AR IN RETAIL MARKET FOR APPAREL FITTING, BY REGION,
2015–2023 (USD MILLION) 82
TABLE 33 AR IN RETAIL MARKET FOR APPAREL FITTING IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD MILLION) 82
TABLE 34 AR IN RETAIL MARKET FOR APPAREL FITTING IN EUROPE, BY COUNTRY,
2015–2023 (USD MILLION) 83
TABLE 35 AR IN RETAIL MARKET FOR APPAREL FITTING IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 83
TABLE 36 AR IN RETAIL MARKET FOR APPAREL FITTING IN ROW, BY COUNTRY,
2015–2023 (USD MILLION) 84
TABLE 37 AR IN RETAIL MARKET FOR JEWELRY, BY APPLICATION,
2015–2023 (USD MILLION) 85
TABLE 38 AR IN RETAIL MARKET FOR JEWELRY, BY REGION, 2015–2023 (USD MILLION) 85
TABLE 39 AR IN RETAIL MARKET FOR JEWELRY IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 85
TABLE 40 AR IN RETAIL MARKET FOR JEWELRY IN EUROPE, BY COUNTRY,
2015–2023 (USD MILLION) 86
TABLE 41 AR IN RETAIL MARKET FOR JEWELRY IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 86
TABLE 42 AR IN RETAIL MARKET FOR JEWELRY IN ROW, BY COUNTRY,
2015–2023 (USD MILLION) 87
TABLE 43 AR IN RETAIL MARKET FOR GROCERY SHOPPING, BY APPLICATION,
2015–2023 (USD MILLION) 88
TABLE 44 AR IN RETAIL MARKET FOR GROCERY SHOPPING, BY REGION,
2015–2023 (USD MILLION) 88
TABLE 45 AR IN RETAIL MARKET FOR GROCERY SHOPPING IN NORTH AMERICA,
BY COUNTRY, 2015–2023 (USD MILLION) 88
TABLE 46 AR IN RETAIL MARKET FOR GROCERY SHOPPING IN EUROPE, BY COUNTRY,
2015–2023 (USD MILLION) 89
TABLE 47 AR IN RETAIL MARKET FOR GROCERY SHOPPING IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 89
TABLE 48 AR IN RETAIL MARKET FOR GROCERY SHOPPING IN ROW, BY COUNTRY,
2015–2023 (USD MILLION) 89
TABLE 49 AR IN RETAIL MARKET FOR FOOTWEAR, BY APPLICATION,
2015–2023 (USD MILLION) 90
TABLE 50 AR IN RETAIL MARKET FOR FOOTWEAR, BY REGION, 2015–2023 (USD MILLION) 91
TABLE 51 AR IN RETAIL MARKET FOR FOOTWEAR IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 91
TABLE 52 AR IN RETAIL MARKET FOR FOOTWEAR IN EUROPE, BY COUNTRY,
2015–2023 (USD MILLION) 92
TABLE 53 AR IN RETAIL MARKET FOR FOOTWEAR IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 92
TABLE 54 AR IN RETAIL MARKET FOR FOOTWEAR IN ROW, BY COUNTRY,
2015–2023 (USD MILLION) 92
TABLE 55 AR IN RETAIL MARKET FOR OTHER RETAIL TYPES, BY APPLICATION,
2015–2023 (USD MILLION) 93
TABLE 56 AR IN RETAIL MARKET FOR OTHER RETAIL TYPES, BY REGION,
2015–2023 (USD MILLION) 94
TABLE 57 AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN NORTH AMERICA,
BY COUNTRY, 2015–2023 (USD MILLION) 94
TABLE 58 AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN EUROPE, BY COUNTRY,
2015–2023 (USD MILLION) 94
TABLE 59 AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN APAC, BY COUNTRY,
2015–2023 (USD MILLION) 95
TABLE 60 AR IN RETAIL MARKET FOR OTHER RETAIL TYPES IN ROW, BY COUNTRY,
2015–2023 (USD MILLION) 95
TABLE 61 AR IN RETAIL MARKET, BY REGION, 2015–2023 (USD MILLION) 99
TABLE 62 AR IN RETAIL MARKET IN NORTH AMERICA, BY RETAIL TYPE,
2015–2023 (USD MILLION) 102
TABLE 63 AR IN RETAIL MARKET IN NORTH AMERICA, BY COUNTRY,
2015–2023 (USD MILLION) 102
TABLE 64 AR IN RETAIL MARKET IN EUROPE, BY RETAIL TYPE, 2015–2023 (USD MILLION) 105
TABLE 65 AR IN RETAIL MARKET IN EUROPE, BY COUNTRY, 2015–2023 (USD MILLION) 105
TABLE 66 AR IN RETAIL MARKET IN APAC, BY RETAIL TYPE, 2015–2023 (USD MILLION) 109
TABLE 67 AR IN RETAIL MARKET IN APAC, BY COUNTRY, 2015–2023 (USD MILLION) 109
TABLE 68 AR IN RETAIL MARKET IN ROW, BY RETAIL TYPE, 2015–2023 (USD MILLION) 111
TABLE 69 AR IN RETAIL MARKET IN ROW, BY COUNTRY, 2015–2023 (USD MILLION) 111
TABLE 70 RANKING OF TOP 5 PLAYERS IN AR IN RETAIL MARKET 114
TABLE 71 PRODUCT LAUNCHES & DEVELOPMENTS: AR IN RETAIL MARKET, 2017 115
TABLE 72 PARTNERSHIPS: AR IN RETAIL MARKET, 2017–2018 115
TABLE 73 AGREEMENTS. COLLABORATIONS, & CAPITAL FUNDING: AR IN RETAIL, 2016–2018 116
TABLE 74 ACQUISITIONS & EXPANSIONS: AR IN RETAIL MARKET, 2015–2017 116



LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 17
FIGURE 2 AR IN RETAIL MARKET: RESEARCH DESIGN 20
FIGURE 3 BOTTOM-UP APPROACH TO ARRIVE AT THE MARKET SIZE 26
FIGURE 4 TOP-DOWN APPROACH TO ARRIVE AT THE MARKET SIZE 27
FIGURE 5 DATA TRIANGULATION METHODOLOGY 28
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 29
FIGURE 7 AUGMENTED REALITY IN RETAIL MARKET, 2015–2023 (USD BILLION) 31
FIGURE 8 AR IN RETAIL MARKET, BY OFFERING, 2018 VS. 2023 31
FIGURE 9 TRY-ON SOLUTION APPLICATION EXPECTED TO WITNESS HIGHEST GROWTH IN
AR IN RETAIL MARKET BETWEEN 2018 AND 2023 32
FIGURE 10 NORTH AMERICA HELD LARGEST SHARE OF AR IN RETAIL MARKET IN 2017 33
FIGURE 11 NORTH AMERICA EXPECTED TO LEAD FURNITURE & LIGHTING RETAIL TYPE IN AR IN RETAIL MARKET DURING FORECAST PERIOD 34
FIGURE 12 ATTRACTIVE MARKET OPPORTUNITIES FOR AR IN RETAIL MARKET 35
FIGURE 13 CHINA EXPECTED TO HOLD LARGEST SHARE OF AR IN RETAIL MARKET
IN APAC BY 2023 36
FIGURE 14 US EXPECTED TO HOLD LARGEST SIZE OF AR IN RETAIL MARKET BY 2023 36
FIGURE 15 AR IN RETAIL MARKET IN CHINA EXPECTED TO GROW AT HIGHEST CAGR
BETWEEN 2018 AND 2023 37
FIGURE 16 TRY-ON SOLUTION APPLICATION EXPECTED TO DOMINATE AR IN RETAIL MARKET DURING FORECAST PERIOD 38
FIGURE 17 HEAD-MOUNTED DISPLAYS EXPECTED TO DOMINATE AR IN RETAIL
MARKET BY 2023 38
FIGURE 18 EVOLUTION OF AUGMENTED REALITY TECHNOLOGY 39
FIGURE 19 GROWING INTEREST OF LARGE RETAILERS IN AR TECHNOLOGY AND INCREASING INTEREST IN OMNI-CHANNEL RETAILING WOULD DRIVE AR IN RETAIL MARKET 40
FIGURE 20 SHIPMENTS OF SMARTPHONES, 2012–2017 41
FIGURE 21 VALUE CHAIN ANALYSIS (2017): MAJOR VALUE ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 44
FIGURE 22 ELEMENTS OF AR ECOSYSTEM 44
FIGURE 23 AR IN RETAIL MARKET FOR HARDWARE EXPECTED TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 50
FIGURE 24 DISPLAYS AND PROJECTORS DOMINATE AR IN RETAIL MARKET DURING
FORECAST PERIOD 51
FIGURE 25 ADVERTISING & MARKETING APPLICATION EXPECTED TO GROW AT HIGHEST CAGR IN AR IN RETAIL MARKET FOR SOFTWARE DURING FORECAST PERIOD 55
FIGURE 26 AR IN RETAIL MARKET FOR HEAD-MOUNTED DISPLAYS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 59
FIGURE 27 HEAD-MOUNTED DISPLAYS EXPECTED TO LEAD AR IN RETAIL MARKET IN
UNIT SHIPMENTS DURING FORECAST PERIOD (THOUSAND UNITS) 60
FIGURE 28 AR IN RETAIL MARKET FOR ADVERTISING & MARKETING EXPECTED TO GROW
AT HIGHEST CAGR DURING FORECAST PERIOD 66
FIGURE 29 AR IN RETAIL MARKET FOR GROCERY SHOPPING EXPECTED TO GROW AT
THE HIGHEST CAGR DURING THE FORECAST PERIOD 74
FIGURE 30 GEOGRAPHIC SNAPSHOT: AR IN RETAIL MARKET IN APAC TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD 98
FIGURE 31 US EXPECTED TO HOLD LARGEST SIZE OF AR IN RETAIL MARKET
BETWEEN 2017 AND 2023 99
FIGURE 32 NORTH AMERICA: SNAPSHOT OF AR IN RETAIL MARKET 101
FIGURE 33 EUROPE: SNAPSHOT OF AR IN RETAIL MARKET 104
FIGURE 34 APAC: SNAPSHOT OF AR IN RETAIL MARKET 108
FIGURE 35 COMPANIES ADOPTED PRODUCT LAUNCHES & DEVELOPMENTS AS KEY GROWTH STRATEGIES BETWEEN 2014 AND 2018 113
FIGURE 36 GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS 117
FIGURE 37 PTC: COMPANY SNAPSHOT 118
FIGURE 38 GOOGLE: COMPANY SNAPSHOT 121
FIGURE 39 MICROSOFT: COMPANY SNAPSHOT 124
FIGURE 40 APPLE: COMPANY SNAPSHOT 127




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