1. Preface
1.1. Market Definitions and Overview
1.2. Market Segmentation and Scope
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Key Trends Analysis
4.3.1. Demand Side
4.3.2. Supply Side
4.4. Industry SWOT Analysis
4.5. Porter’s Five Forces Analysis
4.6. COVID-19 Impact Analysis
4.7. Value Chain Analysis
4.8. Key Market Indicators
4.8.1. Overall Lingerie Industry Overview
4.9. Global Bra Market Analysis and Forecast, 2017 – 2031
4.9.1. Market Value Projections (US$ Mn)
4.9.2. Market Volume Projections (Thousand Units)
5. Global Bra Market Analysis and Forecast, By Product Type
5.1. Overview
5.2. Bra Market Size (Thousand Units) (US$ Mn), by Product Type, 2017 – 2031
5.2.1. Sports Bra
5.2.2. Nursing Bra
5.2.3. Convertible/Multi-way Bra
5.2.4. Adhesive/Stick-On Bra
5.2.5. Others
5.3. Incremental Opportunity, By Product Type
6. Global Bra Market Analysis and Forecast, By Style
6.1. Bra Market Size (Thousand Units) (US$ Mn), by Style, 2017 – 2031
6.1.1. Padded
6.1.2. Non Padded
6.2. Incremental Opportunity Analysis, By Style
7. Global Bra Market Analysis and Forecast, By Price
7.1. Bra Market Size (Thousand Units) (US$ Mn), by Price, 2017 – 2031
7.1.1. Low
7.1.2. Medium
7.1.3. High
7.2. Incremental Opportunity Analysis, By Price
8. Global Bra Market Analysis and Forecast, By Distribution Channel
8.1. Bra Market Size (Thousand Units) (US$ Mn), by Distribution Channel, 2017 – 2031
8.1.1. Online
8.1.1.1. E-commerce Websites
8.1.1.2. Company-owned Websites
8.1.2. Offline
8.1.2.1. Hypermarket / Supermarket
8.1.2.2. Specialty Stores
8.1.2.3. Other Retail Stores
8.2. Incremental Opportunity Analysis, By Distribution Channel
9. Global Bra Market Analysis and Forecast, By Region
9.1. Bra Market Size (Thousand Units) (US$ Mn), by Region, 2017 – 2031
9.1.1. North America
9.1.2. Europe
9.1.3. Asia Pacific
9.1.4. Middle East & Africa
9.1.5. South America
9.2. Incremental Opportunity Analysis
10. North America Bra Market Analysis and Forecast
10.1. Region Snapshot
10.1.1. By Product Type
10.1.2. By Style
10.1.3. By Price
10.1.4. By Distribution Channel
10.1.5. By Region
10.2. Key Trends Analysis
10.3. Consumer Buying Behavior
10.4. Price Trend Analysis
10.4.1. Weighted Average Price (US$)
10.5. Brand Analysis
10.6. Bra Market Size (Thousand Units) (US$ Mn), by Product Type, 2017 – 2031
10.6.1. Sports Bra
10.6.2. Nursing Bra
10.6.3. Convertible/Multi-way Bra
10.6.4. Adhesive/Stick-On Bra
10.6.5. Others
10.7. Bra Market Size (Thousand Units) (US$ Mn), by Style, 2017 – 2031
10.7.1. Padded
10.7.2. Non Padded
10.8. Bra Market Size (Thousand Units) (US$ Mn), by Price, 2017 – 2031
10.8.1. Low
10.8.2. Medium
10.8.3. High
10.9. Bra Market Size (Thousand Units) (US$ Mn), by Distribution Channel, 2017 – 2031
10.9.1. Online
10.9.1.1. E-commerce Websites
10.9.1.2. Company-owned Websites
10.9.2. Offline
10.9.2.1. Hypermarket / Supermarket
10.9.2.2. Specialty Stores
10.9.2.3. Other Retail Stores
10.10. Bra Market Size (Thousand Units) (US$ Mn), by Country & Sub-region, 2017 – 2031
10.10.1. U.S
10.10.2. Canada
10.10.3. Rest of North America
10.11. Incremental Opportunity Analysis
11. Europe Bra Market Analysis and Forecast
11.1. Region Snapshot
11.1.1. By Product Type
11.1.2. By Style
11.1.3. By Price
11.1.4. By Distribution Channel
11.1.5. By Region
11.2. Key Trends Analysis
11.3. Consumer Buying Behavior
11.4. Price Trend Analysis
11.4.1. Weighted Average Price (US$)
11.5. Brand Analysis
11.6. Bra Market Size (Thousand Units) (US$ Mn), by Product Type, 2017 – 2031
11.6.1. Sports Bra
11.6.2. Nursing Bra
11.6.3. Convertible/Multi-way Bra
11.6.4. Adhesive/Stick-On Bra
11.6.5. Others
11.7. Bra Market Size (Thousand Units) (US$ Mn), by Style, 2017 – 2031
11.7.1. Padded
11.7.2. Non Padded
11.8. Bra Market Size (Thousand Units) (US$ Mn), by Price, 2017 – 2031
11.8.1. Low
11.8.2. Medium
11.8.3. High
11.9. Bra Market Size (Thousand Units) (US$ Mn), by Distribution Channel, 2017 – 2031
11.9.1. Online
11.9.1.1. E-commerce Websites
11.9.1.2. Company-owned Websites
11.9.2. Offline
11.9.2.1. Hypermarket / Supermarket
11.9.2.2. Specialty Stores
11.9.2.3. Other Retail Stores
11.10. Bra Market Size (Thousand Units) (US$ Mn), by Country & Sub-region, 2017 – 2031
11.10.1. U.K
11.10.2. Germany
11.10.3. France
11.10.4. Rest of Europe
11.11. Incremental Opportunity Analysis
12. Asia Pacific Bra Market Analysis and Forecast
12.1. Region Snapshot
12.1.1. By Product Type
12.1.2. By Style
12.1.3. By Price
12.1.4. By Distribution Channel
12.1.5. By Region
12.2. Key Trends Analysis
12.3. Consumer Buying Behavior
12.4. Price Trend Analysis
12.4.1. Weighted Average Price (US$)
12.5. Brand Analysis
12.6. Bra Market Size (Thousand Units) (US$ Mn), by Product Type, 2017 – 2031
12.6.1. Sports Bra
12.6.2. Nursing Bra
12.6.3. Convertible/Multi-way Bra
12.6.4. Adhesive/Stick-On Bra
12.6.5. Others
12.7. Bra Market Size (Thousand Units) (US$ Mn), by Style, 2017 – 2031
12.7.1. Padded
12.7.2. Non Padded
12.8. Bra Market Size (Thousand Units) (US$ Mn), by Price, 2017 – 2031
12.8.1. Low
12.8.2. Medium
12.8.3. High
12.9. Bra Market Size (Thousand Units) (US$ Mn), by Distribution Channel, 2017 – 2031
12.9.1. Online
12.9.1.1. E-commerce Websites
12.9.1.2. Company-owned Websites
12.9.2. Offline
12.9.2.1. Hypermarket / Supermarket
12.9.2.2. Specialty Stores
12.9.2.3. Other Retail Stores
12.10. Bra Market Size (Thousand Units) (US$ Mn), by Country& Sub-region, 2017 – 2031
12.10.1. China
12.10.2. India
12.10.3. Japan
12.10.4. Rest of Asia Pacific
12.11. Incremental Opportunity Analysis
13. Middle East & Africa Bra Market Analysis and Forecast
13.1. Region Snapshot
13.1.1. By Product Type
13.1.2. By Style
13.1.3. By Price
13.1.4. By Distribution Channel
13.1.5. By Region
13.2. Key Trends Analysis
13.3. Consumer Buying Behavior
13.4. Price Trend Analysis
13.4.1. Weighted Average Price (US$)
13.5. Brand Analysis
13.6. Bra Market Size (Thousand Units) (US$ Mn), by Product Type, 2017 – 2031
13.6.1. Sports Bra
13.6.2. Nursing Bra
13.6.3. Convertible/Multi-way Bra
13.6.4. Adhesive/Stick-On Bra
13.6.5. Others
13.7. Bra Market Size (Thousand Units) (US$ Mn), by Style, 2017 – 2031
13.7.1. Padded
13.7.2. Non Padded
13.8. Bra Market Size (Thousand Units) (US$ Mn), by Price, 2017 – 2031
13.8.1. Low
13.8.2. Medium
13.8.3. High
13.9. Bra Market Size (Thousand Units) (US$ Mn), by Distribution Channel, 2017 – 2031
13.9.1. Online
13.9.1.1. E-commerce Websites
13.9.1.2. Company-owned Websites
13.9.2. Offline
13.9.2.1. Hypermarket / Supermarket
13.9.2.2. Specialty Stores
13.9.2.3. Other Retail Stores
13.10. Bra Market Size (Thousand Units) (US$ Mn), by Country & Sub-region, 2017 – 2031
13.10.1. GCC
13.10.2. South Africa
13.10.3. Rest of Middle East & Africa
13.11. Incremental Opportunity Analysis
14. South America Bra Market Analysis and Forecast
14.1. Region Snapshot
14.1.1. By Product Type
14.1.2. By Style
14.1.3. By Price
14.1.4. By Distribution Channel
14.1.5. By Region
14.2. Key Trends Analysis
14.3. Consumer Buying Behavior
14.4. Price Trend Analysis
14.4.1. Weighted Average Price (US$)
14.5. Brand Analysis
14.6. Bra Market Size (Thousand Units) (US$ Mn), by Product Type, 2017 – 2031
14.6.1. Sports Bra
14.6.2. Nursing Bra
14.6.3. Convertible/Multi-way Bra
14.6.4. Adhesive/Stick-On Bra
14.6.5. Others
14.7. Bra Market Size (Thousand Units) (US$ Mn), by Style, 2017 – 2031
14.7.1. Padded
14.7.2. Non Padded
14.8. Bra Market Size (Thousand Units) (US$ Mn), by Price, 2017 – 2031
14.8.1. Low
14.8.2. Medium
14.8.3. High
14.9. Bra Market Size (Thousand Units) (US$ Mn), by Distribution Channel, 2017 – 2031
14.9.1. Online
14.9.1.1. E-commerce Websites
14.9.1.2. Company-owned Websites
14.9.2. Offline
14.9.2.1. Hypermarket / Supermarket
14.9.2.2. Specialty Stores
14.9.2.3. Other Retail Stores
14.10. Bra Market Size (Thousand Units) (US$ Mn), by Country & Sub-region, 2017 – 2031
14.10.1. Brazil
14.10.2. Rest of Middle East & Africa
14.11. Incremental Opportunity Analysis
15. Competition Landscape
15.1. Competition Dashboard
15.2. Market Share Analysis (Value, %), by Manufacturer, 2020
15.3. Company Profiles [Company Overview, Product Portfolio, Financial Information Subject to Data Availability), Business Strategies / Recent Developments]
15.3.1. Berkshire Hathaway Inc. (Fruit of the Loom)
15.3.1.1. Company Overview
15.3.1.2. Product Portfolio
15.3.1.3. Financial Information (Subject to Data Availability)
15.3.1.4. Business Strategies / Recent Developments
15.3.2. Calida Group
15.3.2.1. Company Overview
15.3.2.2. Product Portfolio
15.3.2.3. Financial Information (Subject to Data Availability)
15.3.2.4. Business Strategies / Recent Developments
15.3.3. Groupe Chantelle
15.3.3.1. Company Overview
15.3.3.2. Product Portfolio
15.3.3.3. Financial Information (Subject to Data Availability)
15.3.3.4. Business Strategies / Recent Developments
15.3.4. Hanesbrands Inc.
15.3.4.1. Company Overview
15.3.4.2. Product Portfolio
15.3.4.3. Financial Information (Subject to Data Availability)
15.3.4.4. Business Strategies / Recent Developments
15.3.5. Jockey International
15.3.5.1. Company Overview
15.3.5.2. Product Portfolio
15.3.5.3. Financial Information (Subject to Data Availability)
15.3.5.4. Business Strategies / Recent Developments
15.3.6. PVH Corp
15.3.6.1. Company Overview
15.3.6.2. Product Portfolio
15.3.6.3. Financial Information (Subject to Data Availability)
15.3.6.4. Business Strategies / Recent Developments
15.3.7. Triumph International
15.3.7.1. Company Overview
15.3.7.2. Product Portfolio
15.3.7.3. Financial Information (Subject to Data Availability)
15.3.7.4. Business Strategies / Recent Developments
15.3.8. Victoria’s Secret & Co.
15.3.8.1. Company Overview
15.3.8.2. Product Portfolio
15.3.8.3. Financial Information (Subject to Data Availability)
15.3.8.4. Business Strategies / Recent Developments
15.3.9. Wacoal
15.3.9.1. Company Overview
15.3.9.2. Product Portfolio
15.3.9.3. Financial Information (Subject to Data Availability)
15.3.9.4. Business Strategies / Recent Developments
15.3.10. Wolf Lingerie Limited
15.3.10.1. Company Overview
15.3.10.2. Product Portfolio
15.3.10.3. Financial Information (Subject to Data Availability)
15.3.10.4. Business Strategies / Recent Developments
16. Key Takeaways
16.1. Identification of Potential Market Spaces
16.1.1. Product Type
16.1.2. Style
16.1.3. Price
16.1.4. Distribution Channel
16.1.5. Region
16.2. Understanding the Buying Process of the Customers
16.2.1. Preferred Product Type
16.2.2. Preferred Style
16.2.3. Preferred Price
16.2.4. Preferred Distribution Channel
16.3. Prevailing Market Risks
16.4. Preferred Sales & Marketing Strategy
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