◆英語タイトル：Canada Foodservice Market - Growth | Trends | COVID-19 Impact | Forecasts (2021 - 2026)
The Canadian foodservice market is projected to grow at a CAGR of 4.55% during the forecast period (2021 – 2026).
There has been a definite impact of the coronavirus outbreak on the overall foodservice business, with various segments being affected in varying degrees in Canada. Foodservice operators and caterers are on the front line of rising inflation.
In-restaurant dining is the worst-hit segment, largely due to the travel curbs and a general avoidance of people in getting into larger gathering, and social distancing regulations closing millions of restaurants globally. The restaurants and bars located within mall premises have already shut down millions of restaurants globally, Canada is no different.
Large chained limited-service restaurants such as pizza limited-service restaurants, performed slightly better than other channels because they already had the infrastructure to accommodate delivery and online order platforms during the pandemic.
The Canada foodservice market is primarily driven by the increasing frequency of dining out, as well as time-pressed schedules and the growing influence of cross-culture dietary patterns, due to the strong presence of the international companies. For instance, according to the General Social Survey, about 54% of the Canadians eat out once a week or more, due to the convenience and socializing factor. According to the USDA, the United States dominates the Canadian market for imported prepared food products with 86% of the total market
Full-service restaurants are growing with the fastest growth rate. Quick-service restaurants or full-service restaurants hold a prominent share in the overall food service business in Canada. The Canadian foodservice business is constantly growing, due to Canada’s economy, which is operating at full capacity. Millennials in the country are reported to add a boost to the Canada foodservice industry.
Key Market Trends
Rapid Expansion of Global Foodservice Brands
Yum! Brands, one of the largest foodservice provider in Canada, with popular brands, such as KFC, and Pizza Hut, is embarking on huge expansion plans across the country, in order to effectively penetrate its presence in targeted cities, such as Toronto, Vancouver, Calgary, Montreal, Halifax, Ottawa, Edmonton, and many more. The companies, such as McDonald’s and Starbucks Corporation, are also undertaking expansion plans, rolling out innovative menus, and enhancing their portfolio, in order to gain a stronghold in this lucrative market. For instance, according to McDonald’s Financial Information Workbook (2019), the number of stores in Canada increased and reached 1478 in 2019, while it was 1417 in 2012.
Moreover, there were 3,240 subway stores in Canada in 2017, whereas there were around 2,815 stores. Similarly, Tim Hortons restaurants in Canada reached to 3,802 in 2016, while there were about 3,436 in 2012. Tim Hortons Inc. is Canada’s largest quick-service restaurant chain, specialized in coffee and doughnut items.
Chained Restaurants to Drive the Canadian Market Growth
Foodservice providers, such as fast-food restaurants, cafes, and quick serving restaurants majorly rely on effective marketing, advertising, and product campaigns to increase sales and create awareness about the offerings. Key players are increasingly utilizing several social media platforms, such as Facebook, Twitter, and Instagram to attract consumers, especially between the age group of 18-26 years. For instance:
Domino’s Advertising spending increased and reached USD 40 million in 2017, while it was USD 34.5 million in 2016. Similarly, McDonald’s spent more than USD 88 million for the advertisements of its products via television media in 2018
The leading restaurant chains of Canada in terms of a number of outlets include MTY Group, Tim Hortons, Subway, Starbucks, McDonald’s, Yogen Fruz, A&W Foodservices, International Dairy Queen, and others.
Canada foodservice industry is highly competitive due to the substantial number of small, independent single-location restaurants that operate in the market. The major players in the market include McDonald’s Corp., Restaurants Brand International, and Starbucks Corporation among others. Both, the global, as well as local players, are gaining popularity and continue to expand in the country.
Product innovation and partnership are the key strategies adopted by the key players operating in the market studied. Both the strategies are working together for the players, to satiate the range of consumer groups, such as consumer demand for natural, vegan, and organic products, among others.
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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Full-service Restaurants
5.1.2 Quick-service Restaurants
220.127.116.11 Street Stalls/ Kiosks
18.104.22.168 Fast Food
5.1.3 Self-service Restaurants
5.1.4 Cafes and Bars
5.1.5 100% Home Delivery/Takeaway
5.2 By Structure
5.2.1 Chained Restaurants
5.2.2 Independent Restaurants
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Restaurant Brands International Inc. (Burger King Corporation)
6.4.2 Starbucks Corporation
6.4.4 Jubilant FoodWorks Ltd.
6.4.5 Yum! Brands Inc
6.4.6 Dunkin’ Brands
6.4.8 Recipe Unlimited Corp
6.4.9 A&W Food Services of Canada Inc
6.4.10 MTY Food Group Inc
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
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