コロンビアのヘアケア市場:消費者・市場インサイト

調査会社Canadean社が発行したリサーチレポート(データ管理コード:CS2629MF)
◆英語タイトル:Consumer and Market Insights: Haircare in Colombia
◆発行会社/調査会社:Canadean
◆商品コード:CS2629MF
◆発行日:2016年12月31日
◆調査対象地域:コロンビア
◆産業分野:消費財
◆ページ数:56
◆レポート言語:英語
◆レポート形式:PDF
◆納品方式:Eメール
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*** レポート概要(サマリー)***

Summary Low inflation rate and large young population base will drive the Colombian Haircare market. Shampoo is the leading value category in both value and volume terms, while the Hair Colorants category is forecast to register fastest value growth during 2015-2020.Hypermarkets and Supermarkets is the leading distribution channel in the Colombian Cosmetics and Toiletries market.Schwarzkopf – Igora and Luminanceare the leading brands in the country. Rigid Plasticsis the most commonly used packaging material.

Key Findings
- The Haircare market in Colombia is forecast to grow at a CAGR of 2.9% during 2015-2020 in value terms
- The Relaxers segment is expected to gain share within the Perms and Relaxers category
- Drug Stores and Pharmacies is the leading distribution channel in the Hair Loss Treatments category
- Head and Shoulders and Sedal are the leading brands in the Shampoo category
- Flip/Snap Top is the commonly used closure type in the Colombian Haircare market

Synopsis
Consumer and Market Insights report on the Haircare market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal; container data for: Bottle, Tube, Aerosol,Tub, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

*** レポート目次(コンテンツ)***

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Colombian Haircare market
- Impact of exchange rate fluctuations on the Colombian Haircare market
- Degree of trade up/down in the Colombian Haircaremarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Colombian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Colombian Haircare market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category.

Packaging
- Haircare market by type of packaging material/container (volume in million pack units)
- Haircare market by type of packaging closure/outer (volume in million pack units)
- Haircare market by type of packaging, forecast (volume in million pack units)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

Table 1: Market value analysis in COP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to COP
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 9: Leading distribution channels, overall Haircare market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value), 2015
Figure 12: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

*** 免責事項 ***
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※当市場調査資料(CS2629MF )"コロンビアのヘアケア市場:消費者・市場インサイト" (英文:Consumer and Market Insights: Haircare in Colombia)はCanadean社が調査・発行しており、H&Iグローバルリサーチが販売します。


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