フィンランドの女性衛生用品市場:消費者およびマーケットインサイト

調査会社Canadean社が発行したリサーチレポート(データ管理コード:CS2483MF)
◆英語タイトル:Consumer and Market Insights: Feminine Hygiene Market in Finland
◆発行会社/調査会社:Canadean
◆商品コード:CS2483MF
◆発行日:2016年2月24日
◆調査対象地域:フィンランド
◆産業分野:消費財
◆ページ数:52
◆レポート言語:英語
◆レポート形式:PDF
◆納品方式:Eメール
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*** レポート概要(サマリー)***

Summary
Sanitary Pads is the leading category in the Finnish Feminine Hygiene market. The Pantiliners and Shields is forecast to be the fastest growing category in value terms during 2015-2020. The Feminine Hygiene market in Finland is led by international players such as Procter and Gamble Company and Johnson and Johnson GmbH.

Key Findings
- The Finnish Feminine Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

- The Sanitary category accounted for 52.3% share by volume in Feminine Hygiene market in Finland.

- Drug Stores and Pharmacies is the leading distribution channel in the Finnish Feminine Hygiene market.

- Flexible Packaging is the most commonly used packaging material in the Feminine Hygiene market in Finland.

Synopsis
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads and Tampons and Women’s Disposable Razors and Blades.

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Bottle, Blister Pack and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

*** レポート目次(コンテンツ)***

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Finland’s Feminine Hygiene market
- Historic and forecast consumption in the Finland’s Feminine Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Finland’s Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Finland’s Feminine Hygiene market
- Leading distribution channels (value terms) by category

Packaging
- Feminine Hygiene market by type of packaging material/container (in volume terms)
- Feminine Hygiene market by type of packaging closure/outer (in volume terms)
- Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in the Finland’s Feminine Hygiene market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category

Innovation examples
- New products launched in the European Feminine Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015

*** 掲載企業 ***

The Procter and Gamble Company
Delipap Ltd.
Sca Group
Johnson and Johnson Gmbh
SOK Group
K Group
Suomen Lahikauppa Oy
R Kioski
The Body Shop

*** 免責事項 ***
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