TABLE OF CONTENTS
1 INTRODUCTION 8
1.1 OBJECTIVES OF THE STUDY 8
1.2 MARKET DEFINITION 8
1.3 OVERVIEW 8
1.4 LIMITATIONS 9
1.5 MARKETS COVERED 10
2 MARKET SEGMENTATION 14
2.1 MARKETS COVERED 14
2.2 GEOGRAPHICAL SCOPE 15
2.3 YEARS CONSIDERED FOR THE STUDY 16
2.4 CURRENCY AND PRICING 16
2.5 DBMR TRIPOD DATA VALIDATION MODEL 17
2.6 MULTIVARIATE MODELING 20
2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 21
2.8 DBMR MARKET POSITION GRID 22
2.9 MARKET APPLICATION COVERAGE GRID 23
2.10 DBMR VENDOR SHARE ANALYSIS 24
2.11 SECONDARY SOURCES 25
2.12 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
4.1 PESTLE ANALYSIS 33
4.1.1 POLITICAL FACTORS 33
4.1.2 ECONOMIC FACTORS 34
4.1.3 SOCIAL FACTORS 34
4.1.4 TECHNOLOGICAL FACTORS 34
4.1.5 LEGAL FACTORS 34
4.1.6 ENVIRONMENTAL FACTORS 35
4.2 PORTER’S FIVE FORCES 36
4.2.1 THREAT OF NEW ENTRANTS 36
4.2.2 THREAT OF SUBSTITUTES 37
4.2.3 CUSTOMER BARGAINING POWER 37
4.2.4 SUPPLIER BARGAINING POWER 37
4.2.5 INTERNAL COMPETITION (RIVALRY) 37 
4.3 SUPPLY CHAIN ANALYSIS 38
4.3.1 OVERVIEW 38
4.3.2 LOGISTIC COST SCENARIO 38
4.3.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 39
4.4 PRODUCTION CONSUMPTION ANALYSIS 40
4.5 PRICING ANALYSIS 41
4.6 TECHNOLOGICAL ADVANCEMENTS BY MANUFACTURERS 42
5 MARKET OVERVIEW 44
5.1 DRIVERS 46
5.1.1 INCREASE IN UTILIZATION OF HYDROPHOBIC COATINGS INGUIDEWIRES 46
5.1.2 INCREASE IN DEMAND FOR ANTI-CORROSIVE COATINGS IN THE MARINE STRUCTURES 46
5.1.3 USAGE OF HYDROPHOBIC COATINGS IN THE AUTOMOTIVE AND AEROSPACE SECTOR 47
5.2 RESTRAINT 48
5.2.1 VOLATILITY OF RAW MATERIALS AND COATING PRODUCTS COST 48
5.3 OPPORTUNITIES 49
5.3.1 TECHNOLOGICAL ADVANCEMENTS TO IMPLEMENT NANOPARTICLES IN HYDROPHOBIC COATINGS 49
5.3.2 INCREASE IN DEMAND OF COATINGS IN ELECTRONICS DISPLAY SCREEN 50
5.4 CHALLENGE 51
5.4.1 RISE IN ENVIRONMENTAL CONCERNS 51
6 GLOBAL HYDROPHOBIC COATINGS MARKET BY GEOGRAPHY 52
6.1 NORTH AMERICA 53
6.2 EUROPE 54
6.3 ASIA-PACIFIC 55
6.4 SOUTH AMERICA 56
6.5 MIDDLE EAST & AFRICA 57
7 GLOBAL HYDROPHOBIC COATINGS MARKET: COMPANY LANDSCAPE 58
7.1 COMPANY SHARE ANALYSIS: GLOBAL 58
7.2 COMPANY SHARE ANALYSIS: EUROPE 59
7.3 COMPANY SHARE ANALYSIS: NORTH AMERICA 60
7.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC 61
8 SWOT ANALYSIS 62 
9 COMPANY PROFILES 63
9.1 PPG INDUSTRIES, INC. 63
9.1.1 COMPANY SNAPSHOT 63
9.1.2 REVENUE ANALYSIS 63
9.1.3 COMPANY SHARE ANALYSIS 64
9.1.4 PRODUCT PORTFOLIO 64
9.1.5 RECENT DEVELOPMENT 65
9.2 BASF SE 66
9.2.1 COMPANY SNAPSHOT 66
9.2.2 REVENUE ANALYSIS 66
9.2.3 COMPANY SHARE ANALYSIS 67
9.2.4 PRODUCT PORTFOLIO 67
9.2.5 RECENT DEVELOPMENT 67
9.3 AKZO NOBEL N.V. 69
9.3.1 COMPANY SNAPSHOT 69
9.3.2 REVENUE ANALYSIS 69
9.3.3 COMPANY SHARE ANALYSIS 70
9.3.4 PRODUCT PORTFOLIO 70
9.3.5 RECENT DEVELOPMENT 70
9.4 3M 72
9.4.1 COMPANY SNAPSHOT 72
9.4.2 REVENUE ANALYSIS 72
9.4.3 COMPANY SHARE ANALYSIS 73
9.4.4 PRODUCT PORTFOLIO 73
9.4.5 RECENT DEVELOPMENT 73
9.5 NIPPON PAINT HOLDINGS CO., LTD. 74
9.5.1 COMPANY SNAPSHOT 74
9.5.2 REVENUE ANALYSIS 74
9.5.3 COMPANY SHARE ANALYSIS 75
9.5.4 PRODUCT PORTFOLIO 75
9.5.5 RECENT DEVELOPMENT 75
9.6 ACULON 76
9.6.1 COMPANY SNAPSHOT 76
9.6.2 PRODUCT PORTFOLIO 76
9.6.3 RECENT DEVELOPMENTS 76
9.7 ADVANCED NANOTECH LAB 77
9.7.1 COMPANY SNAPSHOT 77
9.7.2 PRODUCT PORTFOLIO 77
9.7.3 RECENT DEVELOPMENT 77
9.8 ALLEGIANCE NANOSOLUTIONS 78
9.8.1 COMPANY SNAPSHOT 78
9.8.2 PRODUCT PORTFOLIO 78
9.8.3 RECENT DEVELOPMENT 78
9.9 ARTEKYA TEKNOLOJI 79
9.9.1 COMPANY SNAPSHOT 79
9.9.2 PRODUCT PORTFOLIO 79
9.9.3 RECENT DEVELOPMENTS 79
9.10 CYTONIX, LLC 81
9.10.1 COMPANY SNAPSHOT 81
9.10.2 PRODUCT PORTFOLIO 81
9.10.3 RECENT DEVELOPMENT 81
9.11 LOTUS LEAF COATINGS, INC. 82
9.11.1 COMPANY SNAPSHOT 82
9.11.2 PRODUCT PORTFOLIO 82
9.11.3 RECENT DEVELOPMENTS 82
9.12 NANOKOTE 83
9.12.1 COMPANY SNAPSHOT 83
9.12.2 PRODUCT PORTFOLIO 83
9.12.3 RECENT DEVELOPMENTS 83
9.13 NEI CORPORATION 84
9.13.1 COMPANY SNAPSHOT 84
9.13.2 PRODUCT PORTFOLIO 84
9.13.3 RECENT DEVELOPMENT 84
9.14 NOANIX 86
9.14.1 COMPANY SNAPSHOT 86
9.14.2 PRODUCT PORTFOLIO 86
9.14.3 RECENT DEVELOPMENT 86
10 QUESTIONNAIRE 87
11 RELATED REPORTS 92