デジタルインテリジェンスプラットフォームの世界市場予測(~2022年)

◆英語タイトル:Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022
◆発行会社/調査会社:MarketsandMarkets
◆商品コード:TC-5750
◆発行日:2017年11月22日
◆調査対象地域:グローバル
◆産業分野:IT
◆ページ数:132
◆レポート言語:英語
◆レポート形式:PDF
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*** レポート概要(サマリー)***

“Adoption of digital intelligence platforms for competitive differentiation and increase in customer retention activity is expected to drive the digital intelligence platform market.”The digital intelligence platform market is projected to grow from USD 5.65 billion in 2017 to USD 13.96 billion by 2022, at a CAGR of 19.8% during the forecast period. Factors such as adoption of digital intelligence platforms for competitive differentiation and increase in customer retention activity, rising focus on social media analytics and personalization, and the need for optimizing digital experiences across all touchpoints are expected to drive the digital intelligence platform market. Data silos and complexity of data integration and lack of digital skillset and resources can restrain the growth of the market.
“Based on touchpoint, the company website segment is estimated to lead the digital intelligence platform market in 2017.”
Based on touchpoint, the company website segment is estimated to lead the digital intelligence platform market in 2017, as company websites help in gathering customer feedback via online surveys and online chat services. Moreover, with the help of web analytics, companies can analyze customer behavior and feedback obtained to drive customer-centric business decisions.
“Based on organization size, the large enterprises segment is estimated to lead the digital intelligence platform market in 2017.”
Based on organization size, the large enterprises segment is estimated to lead the digital intelligence platform market in 2017, as large enterprises are investing towards enhancing customer experience. Today, large organizations are adopting digital intelligence platforms to extract meaningful real-time insights from customers, thereby, fulfilling the demands of customers for quality products and services.
“The Asia Pacific digital intelligence platform market is projected to grow at the highest CAGR during the forecast period.”
The digital intelligence platform market has been studied for North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The Asia Pacific region has been widely implementing digital intelligence platforms to improve and streamline business processes, product, and facilitate customer engagement and retention activities. The rise in the number of users of mobile devices, increasing use of social media analytics, and growing online commerce are some of the factors that are expected to fuel the growth of the digital intelligence platform market in the region.
In-depth interviews were conducted with chief executive officers, marketing directors, innovation & technology directors, and executives from various key organizations operating in the digital intelligence platform marketplace.
 By Company Type: Tier 1: 50%, Tier 2: 30%, and Tier 3: 20%
 By Designation: C-Level: 50%, Director Level: 35%, and Others: 15%
 By Region: North America: 35%, Europe: 25%, Asia Pacific: 25%, and RoW: 15%
Key vendors profiled in the report are as follows:
1. Adobe Systems (US)
2. IBM (US)
3. SAS Institute (US)
4. Evergage (US)
5. Google (US)
6. Mixpanel (US)
7. Optimizely (US)
8. Webtrekk (Germany)
9. New Relic (US)
10. Localytics (US)
11. Cxense (Norway)
Research Coverage
The digital intelligence platform market has been segmented on the basis of component, touchpoint, organization size, vertical, and region. Based on component, the digital intelligence platform market has been segmented into data management, analytics, and engagement optimization. Based on touchpoint, the digital intelligence platform market has been segmented into the web, mobile, email, social media, kiosks & POS, company website, and others (touchpoint includes sales representatives, surveys, seminars, trade shows, and training). Based on organization size, the market has been segmented into large enterprises and small & medium enterprises (SMEs). Based on vertical, the market has been segmented into retail & e-commerce, BFSI (Banking, Financial Services and Insurance), travel & hospitality, telecommunication & IT, public sector, media & entertainment, healthcare, and others (education, automotive, and manufacturing industries). The digital intelligence platform market has been studied for North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
Key Benefits of Buying the Report:

The report will help market leaders and new entrants in the digital intelligence platform market in the following ways:
The report will help market leaders/new entrants in this market by providing them the closest approximations of revenues of the digital intelligence platform market and its segments. This report will also help stakeholders better understand competitor landscape, gain more insights to position their businesses better, and implement suitable go-to-market strategies. The report will help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

*** レポート目次(コンテンツ)***

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primaries 19
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 21
2.3 RESEARCH ASSUMPTIONS & LIMITATIONS 23
2.3.1 ASSUMPTIONS 23
2.3.2 LIMITATIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL INTELLIGENCE PLATFORM MARKET 28
4.2 DIGITAL INTELLIGENCE PLATFORM MARKET: BY VERTICAL AND REGION 29
4.3 DIGITAL INTELLIGENCE PLATFORM MARKET: SOCIAL MEDIA TOUCHPOINT, BY REGION 30
4.4 DIGITAL INTELLIGENCE PLATFORM MARKET: RETAIL & E-COMMERCE VERTICAL,
BY REGION 30
4.5 ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET: BY COMPONENT 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Adoption of digital intelligence platform for competitive differentiation and increasing customer retention 33
5.2.1.2 Increasing focus on social media analytics and personalization 33
5.2.1.3 Need for optimizing digital experiences across all touchpoints 33

5.2.2 RESTRAINTS 34
5.2.2.1 Data silos and complexity of data integration 34
5.2.2.2 Lack of digital skillset and resources 34
5.2.3 OPPORTUNITIES 34
5.2.3.1 Rapid advancements in Artificial Intelligence (AI) and IoT
(Internet of Things) technologies 34
5.2.3.2 Digital engagement through virtual reality and augmented reality 35
5.2.4 CHALLENGES 35
5.2.4.1 Data security and privacy issues 35
5.2.4.2 Varying structure of regulatory policies 35
5.3 USE CASES 36
6 DIGITAL INTELLIGENCE PLATFORM MARKET, BY COMPONENT 37
6.1 INTRODUCTION 38
6.2 DATA MANAGEMENT 39
6.3 ANALYTICS 39
6.4 ENGAGEMENT OPTIMIZATION 40
7 DIGITAL INTELLIGENCE PLATFORM MARKET, BY TOUCHPOINT 41
7.1 INTRODUCTION 42
7.2 WEB 43
7.3 COMPANY WEBSITE 44
7.4 MOBILE 44
7.5 SOCIAL MEDIA 45
7.6 EMAIL 46
7.7 KIOSKS & POS 46
7.8 OTHERS 47
8 DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE 48
8.1 INTRODUCTION 49
8.2 SMALL & MEDIUM ENTERPRISES (SMEs) 50
8.3 LARGE ENTERPRISES 51
9 DIGITAL INTELLIGENCE PLATFORM MARKET, BY VERTICAL 52
9.1 INTRODUCTION 53
9.2 BFSI 54
9.3 PUBLIC SECTOR 55
9.4 TELECOMMUNICATION & IT 55
9.5 RETAIL & E-COMMERCE 56
9.6 MEDIA & ENTERTAINMENT 57
9.7 TRAVEL & HOSPITALITY 57

9.8 HEALTHCARE 58
9.9 OTHERS 59
10 DIGITAL INTELLIGENCE PLATFORM MARKET, BY REGION 60
10.1 INTRODUCTION 61
10.2 NORTH AMERICA 63
10.3 EUROPE 68
10.4 ASIA PACIFIC (APAC) 70
10.5 LATIN AMERICA 75
10.6 MIDDLE EAST AND AFRICA (MEA) 77
11 COMPETITIVE LANDSCAPE 79
11.1 OVERVIEW 79
11.2 COMPETITIVE SITUATIONS AND TRENDS 80
11.2.1 NEW PRODUCT LAUNCHES 81
11.2.2 EXPANSIONS 82
11.2.3 MERGERS & ACQUISITIONS 83
11.2.4 AGREEMENTS, PARTNERSHIPS, CONTRACTS & COLLABORATIONS 84
11.3 MARKET STANDING, BY KEY PLAYER 87
12 COMPANY PROFILES 88
(Business Overview, Products Offered, Recent Developments, Swot Analysis, Mnm View)*
12.1 ADOBE SYSTEMS 88
12.2 IBM 92
12.3 SAS INSTITUTE 97
12.4 GOOGLE 101
12.5 EVERGAGE 104
12.6 MIXPANEL 106
12.7 OPTIMIZELY 108
12.8 WEBTREKK 111
12.9 NEW RELIC 113
12.10 LOCALYTICS 116
12.11 CXENSE 118
*Details on Business Overview, Products Offered, Recent Developments, Swot Analysis, Mnm View might not be captured in case of unlisted companies.
12.12 KEY INNOVATORS 120
12.12.1 TEALIUM 120
12.12.2 KISSMETRICS 120
12.12.3 ENSIGHTEN 120

13 APPENDIX 121
13.1 INDUSTRY EXCERPTS 121
13.2 DISCUSSION GUIDE 122
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 126
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 128
13.5 AVAILABLE CUSTOMIZATIONS 129
13.6 RELATED REPORTS 129
13.7 AUTHOR DETAILS 130

LIST OF TABLES

TABLE 1 USE CASE 1: ENHANCED CUSTOMER EXPERIENCE 36
TABLE 2 USE CASE 2: FUTURE PREDICTION OF CUSTOMER BEHAVIOR USING CUSTOMER BEHAVIORAL ANALYSIS 36
TABLE 3 DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 38
TABLE 4 DATA MANAGEMENT: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 39
TABLE 5 ANALYTICS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 40
TABLE 6 ENGAGEMENT OPTIMIZATION: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 40
TABLE 7 DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT,
2015–2022 (USD MILLION) 43
TABLE 8 WEB: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 43
TABLE 9 COMPANY WEBSITE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 44
TABLE 10 MOBILE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 45
TABLE 11 SOCIAL MEDIA: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 45
TABLE 12 EMAIL: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 46
TABLE 13 KIOSKS & POS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 47
TABLE 14 OTHERS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 47
TABLE 15 DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE,
2015-2022 (USD MILLION) 49
TABLE 16 SMALL & MEDIUM ENTERPRISES (SMEs): DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 50
TABLE 17 LARGE ENTERPRISES: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 51
TABLE 18 DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL,
2015-2022 (USD MILLION) 54
TABLE 19 BFSI: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015-2022 (USD MILLION) 54
TABLE 20 PUBLIC SECTOR: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 55
TABLE 21 TELECOMMUNICATION & IT: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 56
TABLE 22 RETAIL & E-COMMERCE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 56
TABLE 23 MEDIA & ENTERTAINMENT: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 57
TABLE 24 TRAVEL & HOSPITALITY: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 58
TABLE 25 HEALTHCARE: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015-2022 (USD MILLION) 58
TABLE 26 OTHERS: DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015-2022 (USD MILLION) 59
TABLE 27 DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2015-2022 (USD MILLION) 62
TABLE 28 NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY COMPONENT, 2015-2022 (USD MILLION) 64
TABLE 29 NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY TOUCHPOINT, 2015-2022 (USD MILLION) 64
TABLE 30 NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 64
TABLE 31 NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 65
TABLE 32 RETAIL & E-COMMERCE: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 65
TABLE 33 BFSI: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 65
TABLE 34 TRAVEL & HOSPITALITY: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 66
TABLE 35 TELECOMMUNICATION & IT: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 66
TABLE 36 PUBLIC SECTOR: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 66
TABLE 37 MEDIA & ENTERTAINMENT: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 67
TABLE 38 HEALTHCARE: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 67
TABLE 39 OTHERS: NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 67
TABLE 40 EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT,
2015-2022 (USD MILLION) 68
TABLE 41 EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT,
2015-2022 (USD MILLION) 68
TABLE 42 EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 69
TABLE 43 EUROPE DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL,
2015-2022 (USD MILLION) 69
TABLE 44 ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 71
TABLE 45 ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION) 71
TABLE 46 ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 71
TABLE 47 ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 72
TABLE 48 RETAIL & E-COMMERCE: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 72
TABLE 49 BFSI: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 72
TABLE 50 TRAVEL & HOSPITALITY: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 73
TABLE 51 TELECOMMUNICATION & IT: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 73
TABLE 52 PUBLIC SECTOR: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 73
TABLE 53 MEDIA & ENTERTAINMENT: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 74
TABLE 54 HEALTHCARE: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 74
TABLE 55 OTHERS: ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 74
TABLE 56 LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 75
TABLE 57 LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY TOUCHPOINT, 2015-2022 (USD MILLION) 75
TABLE 58 LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 76
TABLE 59 LATIN AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 76
TABLE 60 MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY COMPONENT, 2015-2022 (USD MILLION) 77
TABLE 61 MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY TOUCHPOINT, 2015-2022 (USD MILLION) 77
TABLE 62 MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 78
TABLE 63 MIDDLE EAST & AFRICA DIGITAL INTELLIGENCE PLATFORM MARKET SIZE,
BY VERTICAL, 2015-2022 (USD MILLION) 78
TABLE 64 NEW PRODUCT LAUNCHES, 2015–2017 81
TABLE 65 EXPANSIONS, 2017 82
TABLE 66 MERGERS & ACQUISITIONS, 2015–2017 83
TABLE 67 AGREEMENTS, PARTNERSHIPS, CONTRACTS & COLLABORATIONS, 2015–2017 84
TABLE 68 DIGITAL INTELLIGENCE PLATFORM MARKET: MARKET STANDING, 2017 87


LIST OF FIGURES

FIGURE 1 DIGITAL INTELLIGENCE PLATFORM MARKET: RESEARCH DESIGN 17
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,
AND REGION 19
FIGURE 3 DATA TRIANGULATION 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 DIGITAL INTELLIGENCE PLATFORM MARKET, BY COMPONENT (2017 VS. 2022) 25
FIGURE 7 DIGITAL INTELLIGENCE PLATFORM MARKET, BY TOUCHPOINT (2017 VS. 2022) 25
FIGURE 8 DIGITAL INTELLIGENCE PLATFORM MARKET, BY VERTICAL (2017 VS. 2022) 26
FIGURE 9 DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE
(2017 VS. 2022) 26
FIGURE 10 GEOGRAPHIC SNAPSHOT: DIGITAL INTELLIGENCE PLATFORM MARKET 27
FIGURE 11 FOCUS OF ORGANIZATIONS ON COMPETITIVE DIFFERENTIATION AND CUSTOMER RETENTION IS EXPECTED TO FUEL THE GROWTH OF THE DIGITAL INTELLIGENCE PLATFORM MARKET 28
FIGURE 12 BFSI VERTICAL AND NORTH AMERICA ARE ESTIMATED TO ACCOUNT FOR
THE LARGEST MARKET SHARES IN 2017 29
FIGURE 13 SOCIAL MEDIA TOUCHPOINT IN ASIA PACIFIC IS PROJECTED TO GROW AT
THE HIGHEST CAGR FROM 2017 TO 2022 30
FIGURE 14 NORTH AMERICA IS ANTICIPATED TO LEAD THE RETAIL & E-COMMERCE VERTICAL SEGMENT DURING THE FORECAST PERIOD 30
FIGURE 15 DATA MANAGEMENT COMPONENT IN ASIA PACIFIC MARKET IS PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2017 TO 2022 31
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR THE DIGITAL INTELLIGENCE PLATFORM MARKET 32
FIGURE 17 DATA MANAGEMENT COMPONENT SEGMENT IS EXPECTED TO GROW AT
THE HIGHEST CAGR DURING THE FORECAST PERIOD 38
FIGURE 18 BASED ON TOUCHPOINT, THE MOBILE SEGMENT IN PROJECTED TO ACCOUNTED FOR A MAJOR SHARE OF THE DIGITAL INTELLIGENCE PLATFORM MARKET BY 2022 42
FIGURE 19 BASED ON ORGANIZATION SIZE, THE SMALL & MEDIUM ENTERPRISES (SMEs) SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 20 BASED ON VERTICAL, THE RETAIL & E-COMMERCE SEGMENT OF THE DIGITAL INTELLIGENCE PLATFORM MARKET IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 53
FIGURE 21 NORTH AMERICA IS ESTIMATED TO LEAD THE DIGITAL INTELLIGENCE PLATFORM MARKET FROM 2017 TO 2022 61
FIGURE 22 GEOGRAPHIC SNAPSHOT: THE DIGITAL INTELLIGENCE PLATFORM MARKET
IN ASIA PACIFIC IS ESTIMATED TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 62
FIGURE 23 NORTH AMERICA DIGITAL INTELLIGENCE PLATFORM MARKET SNAPSHOT 63
FIGURE 24 ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET SNAPSHOT 70
FIGURE 25 COMPANIES ADOPTED NEW PRODUCT LAUNCHES, PARTNERSHIPS, AGREEMENTS & COLLABORATIONS, AND MERGERS & ACQUISITIONS AS KEY GROWTH STRATEGIES BETWEEN 2015 AND 2017 79
FIGURE 26 MARKET EVALUATION FRAMEWORK 80
FIGURE 27 ADOBE SYSTEMS: COMPANY SNAPSHOT 88
FIGURE 28 ADOBE SYSTEMS: SWOT ANALYSIS 91
FIGURE 29 IBM: COMPANY SNAPSHOT 92
FIGURE 30 IBM: SWOT ANALYSIS 95
FIGURE 31 SAS INSTITUTE: COMPANY SNAPSHOT 97
FIGURE 32 SAS INSTITUTE: SWOT ANALYSIS 99
FIGURE 33 GOOGLE: COMPANY SNAPSHOT 101
FIGURE 34 GOOGLE: SWOT ANALYSIS 103
FIGURE 35 NEW RELIC: COMPANY SNAPSHOT 113
FIGURE 36 CXENSE: COMPANY SNAPSHOT 118


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