◆英語タイトル：Europe Coffee Pods and Capsules Market - Growth, Trends and Forecasts (2020 - 2025)
The Europe Coffee Pods & Capsules market is expected to grow at CAGR of 6.8% over the forecast period (2020-2025).
- The growth drivers of coffee pods and capsules in Europe over the past few years have been a combination of convenience, premium positioning, brand experience, and the ability of manufacturers to innovate and provide new products.
- Popularity of coffee pod machines in major markets such as United Kingdom is significantly increasing, owing to a rise in the average retail selling price of coffee, which is driving the growth of the coffee pods market in the country. On the other hand, a significantly large number of consumers are switching from instant coffee to more premium options, such as fresh ground coffee pods and coffee beans, which is expected to boost the sales of coffee pods during the forecast period.
Key Market Trends
Increasing German appetite for Coffee
Over the past years, Germans have shown a growing inclination towards coffee consumption, amidst the volatily in prices. Germany is Europe’s largest importer of green coffee beans. Its coffee roasting industry is enormous, that facilitates the country to serve both its domestic market, which is the largest in Europe, and also exports markets. As of 2016, around 13% of the German population is drinking coffee made from a single-cup brewer every single day. This is due to the rise in demand for specialty coffees and single-serve methods in Germany. On the other hand, Germany’s per capita coffee consumption is not among Europe’s highest, but is at 5.5 kg per year, which is greater than the European average of 5kg.
Supermarkets & Hypermarkets leads the sales channel segment
In terms of the sales channel, the demand for coffee pods and capsules in Europe is anticipated to be driven by Supermarkets & hypermarkets, followed by On-trade channels, mostly because of “out of home” consumption.
Owing to a huge retail space and catering to a wide variety of preferences, the supermarkets/hypermarkets are the dominant channels for the sales of coffee products. Supermarkets/hypermarkets have abundance of choices across brands and functionality.These markets sell both pods and capsules in a pre-determined price range, providing high-quality coffee. Supermarkets have also been offering an increasing range of coffees with specialty characteristics, such as single origins.
Major players operating in the Europe Coffee Pods & Capsules market are Nestle SA, Luigi Lavazza SPA, Starbucks, and JAB Holdings among others. Nestle Nespresso holds a major share in the market, as compared to the other players. The company entered partnerships as well as expanded it facilities across the region, in order to strengthen its consumer base and maintain its leading position in the market. Partnership and joint ventures are being the most adopted strategies, that enables major players to increase control over competitive pricing and gain competitive advantage.
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1.1 Study Assumptions & Market Definitions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.2 By Sales Channel
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.3 By Geography
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle S.A.
6.4.2 Starbucks Corporation
6.4.4 Coind Group
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
*** 掲載企業 ***
- Nestle S.A.
- Starbucks Corporation
- Coind Group
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