■ 英語タイトル：Europe Ice Cream Market - Growth, Trends, COVID-19 Impact and Forecast (2021 - 2026)
■ 発行会社/調査会社：Mordor Intelligence
The Europe ice cream market is expected to grow at a CAGR of 4.87% during the forecast period, 2021-2026.
The European ice-cream market exhibited sluggish growth due to the economic slowdown in the COVID-19 pandemic and an ageing demographic. Market revenues continue to be impacted by rising health issues concerning lifestyle diseases and the pandemic. Availability of substitute goods such as flavoured yoghurt (e.g. Muller, Onken, and Danone) has also resulted in fragmentation in the market share of ice-cream companies.
Demand for ice-creams that are low on fats, made using natural ingredients, yet don’t compromise on taste and indulgence is growing. Germany and Russia are the biggest ice-cream markets in Europe, whereas Norway accounts for the highest ice-cream consumption per capita.
Over the medium term, indulgence and the increasing consumer preference for ice cream as a leisure product drive the growth of this market and new innovative flavours, offered by companies, further act as a catalyst for demand generation.
Due to rising health concerns, consumer demand for naturally flavored and sweetened ice-creams and handcrafted ice-creams is growing. Companies have offered consumers more “better for you” options in smaller portion sizes and better ingredients, including vegetables, oats, soy, and dairy-free options, to compete with their rivals and gain a competitive advantage in this highly fragmented market.
Key Market Trends
Health-based Ice-cream Innovations Driving Sales
Owing to a rise in the lifestyle diseases like obesity, diabetes, a growing preference for veganism, and increasing health-consciousness among the consumers, ice creams without dairy ingredients are gaining momentum in the European market. For the consumers looking for a variety or following a special diet, there are more non-dairy ice creams and frozen treats available than ever before, with small brands and significant players offering low-calorie, vegan options as well as non-dairy versions of their classic flavours. Some replacements for dairy bases include coconut milk, almond milk, and oat milk. For instance, in 2021, Unilever’s Ben & Jerry’s launched “Save Our Swirled Now” non-dairy ice cream, as an addition to its plant-based ice-cream portfolio. This new variant is a combination of is a coconut ice cream with chunks of chocolate and a cookie swirl. Furthermore, US-based ice cream brand, Breyers (acquired by Unilever), launched Chocolate Chip and Mint Chocolate Chip vegan ice-cream tubs for catering to its growing vegan consumer base.
Increased Consumption of Italian Gelato Ice Cream in Europe
Increased consumption of gelato is one of the driving factors for the European frozen desserts market. Gelato, till a few years ago, had a relatively low consumer penetration rate but is now getting popular among the higher-income consumers as well among the younger buyers, as the European consumers are looking for new types of ice particularly in the United Kingdom and Germany. The consumer demand for “artisan demand feel’ is however leading to the growth of this segment too. Furthermore, Italian gelato is among the most popular ice cream variants extensively sold in the retail market. Some popular Italian ice cream flavors include Cioccolato, Pistacchio, Stracciatella, Mandorla, and Limone. For instance, Unilever-owned gelato brand Talenti released a new line by the name “Talenti Gelato Layers”, offering vanilla fudge cookie, salted caramel truffle, chocolate cherry cheesecake, black raspberry vanilla parfait, peanut butter vanilla fudge, mint fudge cookie, and dark chocolate cherry flavours.
More and more companies including Unilever, Nestle SA, General Mills, and Mars Inc. among others, are resorting to collaborating with the large e-commerce platforms for improving brand visibility, to improve their market presence and to further increase their market share in the European region. This includes ice-cream giants making their own online portals active and catering to the requirements of the consumers effectively, including sales-promotion techniques such as discounts, offers, and other incentives for converting the majority of the customers into consumers.
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1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Artisanal Ice Cream
5.1.2 Impulse Ice Cream
5.1.3 Take-home Ice Cream
5.2 By Category
5.3 By Distribution Channel
5.3.1 Specialist Retailers
5.3.3 Convenience Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4.2 United Kingdom
5.4.7 Rest of Europe
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Key Strategies adapted by Leading companies
6.4 Company Profiles
6.4.1 Unilever Plc
6.4.2 Nestle S.A.
6.4.3 Talosto Shahty
6.4.4 Mars, Incorporated
6.4.5 RUSSKIY KHOLOD
6.4.6 Froneri International Limited
6.4.7 Lotte Corporation
6.4.8 Lotus Bakeries
6.4.9 Inspire Brands, Inc.
6.4.10 General Mills, Inc
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
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