◆英語タイトル：Europe Small Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
The transition to more innovative and energy-efficient and technologically upgraded small kitchen appliances is the major driving force behind the growth of the kitchen appliances market in the Europe Region.
Owing to the COVID-19 pandemic the market has been under pressure since mid-February 2020. China is one of the largest consumers and producers of small kitchen appliances products but also caters to a wide range of countries by exporting several input supplies that are essentially used to produce finished goods. Shut down of the production in China has forced other small kitchen appliances manufacturers based in the US and Europe to temporarily hold the production of the finished goods. This is leading to the increase in the supply and demand gap and the product market.
Small kitchen appliances are portable or semi-portable machines generally used on table-tops, counter-tops, or other platforms to accomplish several kitchen tasks. Microwaves, ovens, toasters, and coffeemakers, among others, are a few types of small kitchen appliances. Small kitchen appliances are gaining popularity, owing to change in lifestyle of consumers which has increased the demand for these appliances. Consumers are becoming tech savvy and using these appliances to save time. Small kitchen appliance manufacturers are expanding their product portfolio, owing to the increase in demand from end-users. Manufacturers are also incorporating connected technologies in their products to save time. Some of the latest technologies being used are Wi-Fi, cameras, touchscreens, and other upgrades. The latest trend in small kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, small kitchen appliances can be chosen to fit the size of the kitchen. Modern ways of distribution and expansion of manufacturers through e-commerce is supporting the growth of the Europe small kitchen appliances market. Distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie ups with manufacturers, and ecommerce, which has been posing as a major competitor to other sellers due to highly competitive discounts and other offers.
Europe market for small kitchen appliances is expected to witness significant growth over the coming years owing to the growing livings standards of consumers. The use of small kitchen appliances has three main advantages such as time saving, decrease in manual efforts, and effective results. Value-added features and upgrading the new products are also anticipated to trigger the demand for small kitchen appliances in the upcoming years.
Key Market Trends
Microwave Ovens Segment is in Demands Due to its Multiple Usages
Microwave Ovens are small kitchen electrical appliances used in Reheating food, Cooking, disinfect kitchen items, Making citrus fruits juicier, Heating beauty, products, Roasting garlic, De-crystallizing honey, Proofing yeast. The growing awareness of advantages such as convenience, time-efficiency, and benefits derived from microwave ovens is expected to promote the demand for itself over the forecast period. Rising purchasing power and living standards coupled with increasing urbanization are major reasons to increase the dominance of the microwave oven segment in the small kitchen appliances market in Europe. The growing working population and hectic lifestyle are shifting the preference of consumers towards innovative kitchen appliances which, in turn, is also escalating the demand for the microwave oven as well. With a busy lifestyle in Europe, people are consuming more and more ready-to-eat, pre-cooked, and frozen food items. This is also leading to a rise in sales of microwave ovens as the need for stylish and convenient kitchen appliances is rising with changing consumer preferences and lifestyle patterns. Growing concerns regarding rising energy consumption is also forcing consumers to opt for innovative, cost-effective, and energy-efficient kitchen appliances, thus positively impacting the demand for microwave ovens.
Growth in Smart Homes is Driving the Market in Europe
Smart home refers to modern homes where appliances and devices can be automatically controlled remotely from anywhere with an internet connection using a mobile or other networked device. The important reason behind the rising demand for smart home appliances is the tech-savvy young generation in Europe. Young people find more value in the concept of smart homes and connected devices mainly because of the convenience that these devices offer. The growth of the European home appliances market is driven by factors such as the growing number of internet users and an increasing number of smart homes
The report covers major international players operating in European Small Kitchen Appliances market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.
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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Porter’s Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By roduct Type
5.1.1 Mixers & Blenders
5.1.2 Coffee & Tea Makers
5.1.4 Grinders & Processors
5.1.5 Toasters & Juicers
5.1.6 Other Small Kitchen Appliances
5.2 By Distribution Channel
5.2.1 Multi-Branded Stores
5.2.2 Specialty Stores
5.2.4 Other Distribution Channels
5.3 By End User
5.4 By Geography
5.4.2 United Kingdom
5.4.7 Rest of Europe
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 LG Electronics
6.1.2 Whirlpool Corporation
6.1.3 Morphy Richards
6.1.4 Samsung Electronics Co., Ltd.
6.1.5 Koninklijke Philips N.V.
6.1.6 Robert Bosch Gmbh
6.1.7 Electrolux Ab
6.1.8 Haier Inc.
6.1.9 Toshiba Corporation
6.1.10 BSH Hausgerate GmbH
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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