デジタルOOH(屋外広告)のグローバル市場2024-2028:店頭広告、屋外広告

■ 英語タイトル:Global Digital OOH Market 2024-2028

調査会社Technavio社が発行したリサーチレポート(データ管理コード:IRTNTR43482-24)■ 発行会社/調査会社:Technavio
■ 商品コード:IRTNTR43482-24
■ 発行日:2024年2月
■ 調査対象地域:アジア太平洋、北米、ヨーロッパ、中東/アフリカ、南米
■ 産業分野:広告
■ ページ数:約120
■ レポート言語:英語
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*** レポート概要(サマリー)***

デジタルOOH(屋外広告)の世界市場 2024-2028
デジタルOOH市場は、2023年から2028年の間に169億2000万米ドル成長し、予測期間中のCAGRは10.51%で加速すると予測されています。当レポートでは、デジタルOOH市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、印刷広告の採用の減少、従来の広告に対するOOH広告の利点、インタラクティブOOH広告の採用の増加が牽引しています。

TechnavioのデジタルOOH(屋外広告)市場は以下のように区分されます:

タイプ別
• 店舗内広告
• 屋外広告

製品別
• ビルボード
• シェルター
• トランジット
• ストリートファニチャー

用途別
• 小売
• レクリエーション
• 銀行
• 交通機関
• その他

地域別
• アジア太平洋
• 北米
• 欧州
• 中東・アフリカ
• 南米

本調査では、OOH広告におけるAIの利用が、今後数年間のデジタルOOH市場の成長を促進する主要な理由の1つであると特定しています。また、世界のデジタルOOH市場における統合の進展とデジタルサイネージにおける技術の統合は、市場の大きな需要につながります。

本レポートでは、デジタルOOH市場について以下の分野をカバーしています:
• デジタルOOH市場のサイジング
• デジタルOOH市場の予測
• デジタルOOH市場の産業分析

本レポートでは、デジタルOOH(屋外広告)市場の主要ベンダーである360Hoardings、ADmyBRAND Inc.、Adonmo Pvt、 AllOver Media LLC、Blue Outdoor、Broadsign、Capitol Outdoor LLC、Captivate LLC、Clear Channel Outdoor Holdings Inc.、Euro Media Group、Excellent Global Endeavors LLP、Focus Media、JCDecaux SE、Lamar Advertising Co.、Lightbox OOH Video Network、OUTFRONT Media Inc.、Perion Network Ltd.、Primedia Pty Ltd.、Stroer SE and Co. KGaA、Times Innovative Media Ltd.、Vistar Media。また、デジタルOOH市場分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を立て、来るべき成長機会をすべて活用するのに役立つものです。

本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場および企業状況プが含まれています。

当出版社は、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、総括する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

1 エグゼクティブサマリー
2 市場状況
3 市場規模
4 過去の市場規模
5 ファイブフォース分析
6 デジタルOOH(屋外広告)の世界市場:種類別
7 デジタルOOH(屋外広告)の世界市場:製品別
8 デジタルOOH(屋外広告)の世界市場:用途別
9 顧客状況
10 地域別状況
11 推進要因・課題・動向
12 企業状況
13 企業分析

*** レポート目次(コンテンツ)***

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary – Chart on Market Overview
o Exhibit 02: Executive Summary – Data Table on Market Overview
o Exhibit 03: Executive Summary – Chart on Global Market Characteristics
o Exhibit 04: Executive Summary – Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
o Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
o Exhibit 07: Executive Summary – Chart on Market Segmentation by Application
o Exhibit 08: Executive Summary – Chart on Incremental Growth
o Exhibit 09: Executive Summary – Data Table on Incremental Growth
o Exhibit 10: Executive Summary – Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 11: Parent market
o Exhibit 12: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 13: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 14: Market segments
o 3.3 Market size 2023
o 3.4 Market outlook: Forecast for 2023-2028
o Exhibit 15: Chart on Global – Market size and forecast 2023-2028 ($ billion)
o Exhibit 16: Data Table on Global – Market size and forecast 2023-2028 ($ billion)
o Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
o Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• 4 Historic Market Size
o 4.1 Global digital OOH market 2018 – 2022
o Exhibit 19: Historic Market Size – Data Table on global digital ooh market 2018 – 2022 ($ billion)
o 4.2 Type Segment Analysis 2018 – 2022
o Exhibit 20: Historic Market Size – Type Segment 2018 – 2022 ($ billion)
o 4.3 Product Segment Analysis 2018 – 2022
o Exhibit 21: Historic Market Size – Product Segment 2018 – 2022 ($ billion)
o 4.4 Application Segment Analysis 2018 – 2022
o Exhibit 22: Historic Market Size – Application Segment 2018 – 2022 ($ billion)
o 4.5 Geography Segment Analysis 2018 – 2022
o Exhibit 23: Historic Market Size – Geography Segment 2018 – 2022 ($ billion)
o 4.6 Country Segment Analysis 2018 – 2022
o Exhibit 24: Historic Market Size – Country Segment 2018 – 2022 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 25: Five forces analysis – Comparison between 2023 and 2028
o 5.2 Bargaining power of buyers
o Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
o 5.3 Bargaining power of suppliers
o Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
o 5.4 Threat of new entrants
o Exhibit 28: Threat of new entrants – Impact of key factors in 2023 and 2028
o 5.5 Threat of substitutes
o Exhibit 29: Threat of substitutes – Impact of key factors in 2023 and 2028
o 5.6 Threat of rivalry
o Exhibit 30: Threat of rivalry – Impact of key factors in 2023 and 2028
o 5.7 Market condition
o Exhibit 31: Chart on Market condition – Five forces 2023 and 2028
• 6 Market Segmentation by Type
o 6.1 Market segments
o Exhibit 32: Chart on Type – Market share 2023-2028 (%)
o Exhibit 33: Data Table on Type – Market share 2023-2028 (%)
o 6.2 Comparison by Type
o Exhibit 34: Chart on Comparison by Type
o Exhibit 35: Data Table on Comparison by Type
o 6.3 In-store advertising – Market size and forecast 2023-2028
o Exhibit 36: Chart on In-store advertising – Market size and forecast 2023-2028 ($ billion)
o Exhibit 37: Data Table on In-store advertising – Market size and forecast 2023-2028 ($ billion)
o Exhibit 38: Chart on In-store advertising – Year-over-year growth 2023-2028 (%)
o Exhibit 39: Data Table on In-store advertising – Year-over-year growth 2023-2028 (%)
o 6.4 Outdoor advertising – Market size and forecast 2023-2028
o Exhibit 40: Chart on Outdoor advertising – Market size and forecast 2023-2028 ($ billion)
o Exhibit 41: Data Table on Outdoor advertising – Market size and forecast 2023-2028 ($ billion)
o Exhibit 42: Chart on Outdoor advertising – Year-over-year growth 2023-2028 (%)
o Exhibit 43: Data Table on Outdoor advertising – Year-over-year growth 2023-2028 (%)
o 6.5 Market opportunity by Type
o Exhibit 44: Market opportunity by Type ($ billion)
o Exhibit 45: Data Table on Market opportunity by Type ($ billion)
• 7 Market Segmentation by Product
o 7.1 Market segments
o Exhibit 46: Chart on Product – Market share 2023-2028 (%)
o Exhibit 47: Data Table on Product – Market share 2023-2028 (%)
o 7.2 Comparison by Product
o Exhibit 48: Chart on Comparison by Product
o Exhibit 49: Data Table on Comparison by Product
o 7.3 Billboards – Market size and forecast 2023-2028
o Exhibit 50: Chart on Billboards – Market size and forecast 2023-2028 ($ billion)
o Exhibit 51: Data Table on Billboards – Market size and forecast 2023-2028 ($ billion)
o Exhibit 52: Chart on Billboards – Year-over-year growth 2023-2028 (%)
o Exhibit 53: Data Table on Billboards – Year-over-year growth 2023-2028 (%)
o 7.4 Shelter – Market size and forecast 2023-2028
o Exhibit 54: Chart on Shelter – Market size and forecast 2023-2028 ($ billion)
o Exhibit 55: Data Table on Shelter – Market size and forecast 2023-2028 ($ billion)
o Exhibit 56: Chart on Shelter – Year-over-year growth 2023-2028 (%)
o Exhibit 57: Data Table on Shelter – Year-over-year growth 2023-2028 (%)
o 7.5 Transit – Market size and forecast 2023-2028
o Exhibit 58: Chart on Transit – Market size and forecast 2023-2028 ($ billion)
o Exhibit 59: Data Table on Transit – Market size and forecast 2023-2028 ($ billion)
o Exhibit 60: Chart on Transit – Year-over-year growth 2023-2028 (%)
o Exhibit 61: Data Table on Transit – Year-over-year growth 2023-2028 (%)
o 7.6 Street furniture – Market size and forecast 2023-2028
o Exhibit 62: Chart on Street furniture – Market size and forecast 2023-2028 ($ billion)
o Exhibit 63: Data Table on Street furniture – Market size and forecast 2023-2028 ($ billion)
o Exhibit 64: Chart on Street furniture – Year-over-year growth 2023-2028 (%)
o Exhibit 65: Data Table on Street furniture – Year-over-year growth 2023-2028 (%)
o 7.7 Market opportunity by Product
o Exhibit 66: Market opportunity by Product ($ billion)
o Exhibit 67: Data Table on Market opportunity by Product ($ billion)
• 8 Market Segmentation by Application
o 8.1 Market segments
o Exhibit 68: Chart on Application – Market share 2023-2028 (%)
o Exhibit 69: Data Table on Application – Market share 2023-2028 (%)
o 8.2 Comparison by Application
o Exhibit 70: Chart on Comparison by Application
o Exhibit 71: Data Table on Comparison by Application
o 8.3 Retail – Market size and forecast 2023-2028
o Exhibit 72: Chart on Retail – Market size and forecast 2023-2028 ($ billion)
o Exhibit 73: Data Table on Retail – Market size and forecast 2023-2028 ($ billion)
o Exhibit 74: Chart on Retail – Year-over-year growth 2023-2028 (%)
o Exhibit 75: Data Table on Retail – Year-over-year growth 2023-2028 (%)
o 8.4 Recreation – Market size and forecast 2023-2028
o Exhibit 76: Chart on Recreation – Market size and forecast 2023-2028 ($ billion)
o Exhibit 77: Data Table on Recreation – Market size and forecast 2023-2028 ($ billion)
o Exhibit 78: Chart on Recreation – Year-over-year growth 2023-2028 (%)
o Exhibit 79: Data Table on Recreation – Year-over-year growth 2023-2028 (%)
o 8.5 Banking – Market size and forecast 2023-2028
o Exhibit 80: Chart on Banking – Market size and forecast 2023-2028 ($ billion)
o Exhibit 81: Data Table on Banking – Market size and forecast 2023-2028 ($ billion)
o Exhibit 82: Chart on Banking – Year-over-year growth 2023-2028 (%)
o Exhibit 83: Data Table on Banking – Year-over-year growth 2023-2028 (%)
o 8.6 Transportation – Market size and forecast 2023-2028
o Exhibit 84: Chart on Transportation – Market size and forecast 2023-2028 ($ billion)
o Exhibit 85: Data Table on Transportation – Market size and forecast 2023-2028 ($ billion)
o Exhibit 86: Chart on Transportation – Year-over-year growth 2023-2028 (%)
o Exhibit 87: Data Table on Transportation – Year-over-year growth 2023-2028 (%)
o 8.7 Others – Market size and forecast 2023-2028
o Exhibit 88: Chart on Others – Market size and forecast 2023-2028 ($ billion)
o Exhibit 89: Data Table on Others – Market size and forecast 2023-2028 ($ billion)
o Exhibit 90: Chart on Others – Year-over-year growth 2023-2028 (%)
o Exhibit 91: Data Table on Others – Year-over-year growth 2023-2028 (%)
o 8.8 Market opportunity by Application
o Exhibit 92: Market opportunity by Application ($ billion)
o Exhibit 93: Data Table on Market opportunity by Application ($ billion)
• 9 Customer Landscape
o 9.1 Customer landscape overview
o Exhibit 94: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 10 Geographic Landscape
o 10.1 Geographic segmentation
o Exhibit 95: Chart on Market share By Geographical Landscape 2023-2028 (%)
o Exhibit 96: Data Table on Market share By Geographical Landscape 2023-2028 (%)
o 10.2 Geographic comparison
o Exhibit 97: Chart on Geographic comparison
o Exhibit 98: Data Table on Geographic comparison
o 10.3 APAC – Market size and forecast 2023-2028
o Exhibit 99: Chart on APAC – Market size and forecast 2023-2028 ($ billion)
o Exhibit 100: Data Table on APAC – Market size and forecast 2023-2028 ($ billion)
o Exhibit 101: Chart on APAC – Year-over-year growth 2023-2028 (%)
o Exhibit 102: Data Table on APAC – Year-over-year growth 2023-2028 (%)
o 10.4 North America – Market size and forecast 2023-2028
o Exhibit 103: Chart on North America – Market size and forecast 2023-2028 ($ billion)
o Exhibit 104: Data Table on North America – Market size and forecast 2023-2028 ($ billion)
o Exhibit 105: Chart on North America – Year-over-year growth 2023-2028 (%)
o Exhibit 106: Data Table on North America – Year-over-year growth 2023-2028 (%)
o 10.5 Europe – Market size and forecast 2023-2028
o Exhibit 107: Chart on Europe – Market size and forecast 2023-2028 ($ billion)
o Exhibit 108: Data Table on Europe – Market size and forecast 2023-2028 ($ billion)
o Exhibit 109: Chart on Europe – Year-over-year growth 2023-2028 (%)
o Exhibit 110: Data Table on Europe – Year-over-year growth 2023-2028 (%)
o 10.6 Middle East and Africa – Market size and forecast 2023-2028
o Exhibit 111: Chart on Middle East and Africa – Market size and forecast 2023-2028 ($ billion)
o Exhibit 112: Data Table on Middle East and Africa – Market size and forecast 2023-2028 ($ billion)
o Exhibit 113: Chart on Middle East and Africa – Year-over-year growth 2023-2028 (%)
o Exhibit 114: Data Table on Middle East and Africa – Year-over-year growth 2023-2028 (%)
o 10.7 South America – Market size and forecast 2023-2028
o Exhibit 115: Chart on South America – Market size and forecast 2023-2028 ($ billion)
o Exhibit 116: Data Table on South America – Market size and forecast 2023-2028 ($ billion)
o Exhibit 117: Chart on South America – Year-over-year growth 2023-2028 (%)
o Exhibit 118: Data Table on South America – Year-over-year growth 2023-2028 (%)
o 10.8 US – Market size and forecast 2023-2028
o Exhibit 119: Chart on US – Market size and forecast 2023-2028 ($ billion)
o Exhibit 120: Data Table on US – Market size and forecast 2023-2028 ($ billion)
o Exhibit 121: Chart on US – Year-over-year growth 2023-2028 (%)
o Exhibit 122: Data Table on US – Year-over-year growth 2023-2028 (%)
o 10.9 China – Market size and forecast 2023-2028
o Exhibit 123: Chart on China – Market size and forecast 2023-2028 ($ billion)
o Exhibit 124: Data Table on China – Market size and forecast 2023-2028 ($ billion)
o Exhibit 125: Chart on China – Year-over-year growth 2023-2028 (%)
o Exhibit 126: Data Table on China – Year-over-year growth 2023-2028 (%)
o 10.10 Germany – Market size and forecast 2023-2028
o Exhibit 127: Chart on Germany – Market size and forecast 2023-2028 ($ billion)
o Exhibit 128: Data Table on Germany – Market size and forecast 2023-2028 ($ billion)
o Exhibit 129: Chart on Germany – Year-over-year growth 2023-2028 (%)
o Exhibit 130: Data Table on Germany – Year-over-year growth 2023-2028 (%)
o 10.11 Japan – Market size and forecast 2023-2028
o Exhibit 131: Chart on Japan – Market size and forecast 2023-2028 ($ billion)
o Exhibit 132: Data Table on Japan – Market size and forecast 2023-2028 ($ billion)
o Exhibit 133: Chart on Japan – Year-over-year growth 2023-2028 (%)
o Exhibit 134: Data Table on Japan – Year-over-year growth 2023-2028 (%)
o 10.12 Canada – Market size and forecast 2023-2028
o Exhibit 135: Chart on Canada – Market size and forecast 2023-2028 ($ billion)
o Exhibit 136: Data Table on Canada – Market size and forecast 2023-2028 ($ billion)
o Exhibit 137: Chart on Canada – Year-over-year growth 2023-2028 (%)
o Exhibit 138: Data Table on Canada – Year-over-year growth 2023-2028 (%)
o 10.13 Market opportunity By Geographical Landscape
o Exhibit 139: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 140: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 11 Drivers, Challenges, and Trends
o 11.1 Market drivers
o 11.2 Market challenges
o 11.3 Impact of drivers and challenges
o Exhibit 141: Impact of drivers and challenges in 2023 and 2028
o 11.4 Market trends
• 12 Vendor Landscape
o 12.1 Overview
o 12.2 Vendor landscape
o Exhibit 142: Overview on Criticality of inputs and Factors of differentiation
o 12.3 Landscape disruption
o Exhibit 143: Overview on factors of disruption
o 12.4 Industry risks
o Exhibit 144: Impact of key risks on business
• 13 Vendor Analysis
o 13.1 Vendors covered
o Exhibit 145: Vendors covered
o 13.2 Market positioning of vendors
o Exhibit 146: Matrix on vendor position and classification
o 13.3 AllOver Media LLC
o Exhibit 147: AllOver Media LLC – Overview
o Exhibit 148: AllOver Media LLC – Product / Service
o Exhibit 149: AllOver Media LLC – Key offerings
o 13.4 Blue Outdoor
o Exhibit 150: Blue Outdoor – Overview
o Exhibit 151: Blue Outdoor – Product / Service
o Exhibit 152: Blue Outdoor – Key offerings
o 13.5 Capitol Outdoor LLC
o Exhibit 153: Capitol Outdoor LLC – Overview
o Exhibit 154: Capitol Outdoor LLC – Product / Service
o Exhibit 155: Capitol Outdoor LLC – Key offerings
o 13.6 Captivate LLC
o Exhibit 156: Captivate LLC – Overview
o Exhibit 157: Captivate LLC – Product / Service
o Exhibit 158: Captivate LLC – Key offerings
o 13.7 Clear Channel Outdoor Holdings Inc.
o Exhibit 159: Clear Channel Outdoor Holdings Inc. – Overview
o Exhibit 160: Clear Channel Outdoor Holdings Inc. – Business segments
o Exhibit 161: Clear Channel Outdoor Holdings Inc. – Key offerings
o Exhibit 162: Clear Channel Outdoor Holdings Inc. – Segment focus
o 13.8 Euro Media Group
o Exhibit 163: Euro Media Group – Overview
o Exhibit 164: Euro Media Group – Product / Service
o Exhibit 165: Euro Media Group – Key offerings
o 13.9 Focus Media
o Exhibit 166: Focus Media – Overview
o Exhibit 167: Focus Media – Product / Service
o Exhibit 168: Focus Media – Key offerings
o 13.10 JCDecaux SE
o Exhibit 169: JCDecaux SE – Overview
o Exhibit 170: JCDecaux SE – Business segments
o Exhibit 171: JCDecaux SE – Key news
o Exhibit 172: JCDecaux SE – Key offerings
o Exhibit 173: JCDecaux SE – Segment focus
o 13.11 Lamar Advertising Co.
o Exhibit 174: Lamar Advertising Co. – Overview
o Exhibit 175: Lamar Advertising Co. – Product / Service
o Exhibit 176: Lamar Advertising Co. – Key offerings
o 13.12 Lightbox OOH Video Network
o Exhibit 177: Lightbox OOH Video Network – Overview
o Exhibit 178: Lightbox OOH Video Network – Product / Service
o Exhibit 179: Lightbox OOH Video Network – Key news
o Exhibit 180: Lightbox OOH Video Network – Key offerings
o 13.13 OUTFRONT Media Inc.
o Exhibit 181: OUTFRONT Media Inc. – Overview
o Exhibit 182: OUTFRONT Media Inc. – Business segments
o Exhibit 183: OUTFRONT Media Inc. – Key offerings
o Exhibit 184: OUTFRONT Media Inc. – Segment focus
o 13.14 Primedia Pty Ltd.
o Exhibit 185: Primedia Pty Ltd. – Overview
o Exhibit 186: Primedia Pty Ltd. – Product / Service
o Exhibit 187: Primedia Pty Ltd. – Key offerings
o 13.15 Stroer SE and Co. KGaA
o Exhibit 188: Stroer SE and Co. KGaA – Overview
o Exhibit 189: Stroer SE and Co. KGaA – Business segments
o Exhibit 190: Stroer SE and Co. KGaA – Key offerings
o Exhibit 191: Stroer SE and Co. KGaA – Segment focus
o 13.16 Times Innovative Media Ltd.
o Exhibit 192: Times Innovative Media Ltd. – Overview
o Exhibit 193: Times Innovative Media Ltd. – Product / Service
o Exhibit 194: Times Innovative Media Ltd. – Key offerings
o 13.17 Vistar Media
o Exhibit 195: Vistar Media – Overview
o Exhibit 196: Vistar Media – Product / Service
o Exhibit 197: Vistar Media – Key news
o Exhibit 198: Vistar Media – Key offerings
• 14 Appendix
o 14.1 Scope of the report
o 14.2 Inclusions and exclusions checklist
o 14.3 Currency conversion rates for US$
o 14.4 Research methodology
o 14.5 List of abbreviations

Exhibits:
Exhibits1: Executive Summary – Chart on Market Overview
Exhibits2: Executive Summary – Data Table on Market Overview
Exhibits3: Executive Summary – Chart on Global Market Characteristics
Exhibits4: Executive Summary – Chart on Market By Geographical Landscape
Exhibits5: Executive Summary – Chart on Market Segmentation by Type
Exhibits6: Executive Summary – Chart on Market Segmentation by Product
Exhibits7: Executive Summary – Chart on Market Segmentation by Application
Exhibits8: Executive Summary – Chart on Incremental Growth
Exhibits9: Executive Summary – Data Table on Incremental Growth
Exhibits10: Executive Summary – Chart on Vendor Market Positioning
Exhibits11: Parent market
Exhibits12: Market Characteristics
Exhibits13: Offerings of vendors included in the market definition
Exhibits14: Market segments
Exhibits15: Chart on Global – Market size and forecast 2023-2028 ($ billion)
Exhibits16: Data Table on Global – Market size and forecast 2023-2028 ($ billion)
Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Historic Market Size – Data Table on global digital ooh market 2018 – 2022 ($ billion)
Exhibits20: Historic Market Size – Type Segment 2018 – 2022 ($ billion)
Exhibits21: Historic Market Size – Product Segment 2018 – 2022 ($ billion)
Exhibits22: Historic Market Size – Application Segment 2018 – 2022 ($ billion)
Exhibits23: Historic Market Size – Geography Segment 2018 – 2022 ($ billion)
Exhibits24: Historic Market Size – Country Segment 2018 – 2022 ($ billion)
Exhibits25: Five forces analysis – Comparison between 2023 and 2028
Exhibits26: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants – Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes – Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry – Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition – Five forces 2023 and 2028
Exhibits32: Chart on Type – Market share 2023-2028 (%)
Exhibits33: Data Table on Type – Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by Type
Exhibits35: Data Table on Comparison by Type
Exhibits36: Chart on In-store advertising – Market size and forecast 2023-2028 ($ billion)
Exhibits37: Data Table on In-store advertising – Market size and forecast 2023-2028 ($ billion)
Exhibits38: Chart on In-store advertising – Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on In-store advertising – Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on Outdoor advertising – Market size and forecast 2023-2028 ($ billion)
Exhibits41: Data Table on Outdoor advertising – Market size and forecast 2023-2028 ($ billion)
Exhibits42: Chart on Outdoor advertising – Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on Outdoor advertising – Year-over-year growth 2023-2028 (%)
Exhibits44: Market opportunity by Type ($ billion)
Exhibits45: Data Table on Market opportunity by Type ($ billion)
Exhibits46: Chart on Product – Market share 2023-2028 (%)
Exhibits47: Data Table on Product – Market share 2023-2028 (%)
Exhibits48: Chart on Comparison by Product
Exhibits49: Data Table on Comparison by Product
Exhibits50: Chart on Billboards – Market size and forecast 2023-2028 ($ billion)
Exhibits51: Data Table on Billboards – Market size and forecast 2023-2028 ($ billion)
Exhibits52: Chart on Billboards – Year-over-year growth 2023-2028 (%)
Exhibits53: Data Table on Billboards – Year-over-year growth 2023-2028 (%)
Exhibits54: Chart on Shelter – Market size and forecast 2023-2028 ($ billion)
Exhibits55: Data Table on Shelter – Market size and forecast 2023-2028 ($ billion)
Exhibits56: Chart on Shelter – Year-over-year growth 2023-2028 (%)
Exhibits57: Data Table on Shelter – Year-over-year growth 2023-2028 (%)
Exhibits58: Chart on Transit – Market size and forecast 2023-2028 ($ billion)
Exhibits59: Data Table on Transit – Market size and forecast 2023-2028 ($ billion)
Exhibits60: Chart on Transit – Year-over-year growth 2023-2028 (%)
Exhibits61: Data Table on Transit – Year-over-year growth 2023-2028 (%)
Exhibits62: Chart on Street furniture – Market size and forecast 2023-2028 ($ billion)
Exhibits63: Data Table on Street furniture – Market size and forecast 2023-2028 ($ billion)
Exhibits64: Chart on Street furniture – Year-over-year growth 2023-2028 (%)
Exhibits65: Data Table on Street furniture – Year-over-year growth 2023-2028 (%)
Exhibits66: Market opportunity by Product ($ billion)
Exhibits67: Data Table on Market opportunity by Product ($ billion)
Exhibits68: Chart on Application – Market share 2023-2028 (%)
Exhibits69: Data Table on Application – Market share 2023-2028 (%)
Exhibits70: Chart on Comparison by Application
Exhibits71: Data Table on Comparison by Application
Exhibits72: Chart on Retail – Market size and forecast 2023-2028 ($ billion)
Exhibits73: Data Table on Retail – Market size and forecast 2023-2028 ($ billion)
Exhibits74: Chart on Retail – Year-over-year growth 2023-2028 (%)
Exhibits75: Data Table on Retail – Year-over-year growth 2023-2028 (%)
Exhibits76: Chart on Recreation – Market size and forecast 2023-2028 ($ billion)
Exhibits77: Data Table on Recreation – Market size and forecast 2023-2028 ($ billion)
Exhibits78: Chart on Recreation – Year-over-year growth 2023-2028 (%)
Exhibits79: Data Table on Recreation – Year-over-year growth 2023-2028 (%)
Exhibits80: Chart on Banking – Market size and forecast 2023-2028 ($ billion)
Exhibits81: Data Table on Banking – Market size and forecast 2023-2028 ($ billion)
Exhibits82: Chart on Banking – Year-over-year growth 2023-2028 (%)
Exhibits83: Data Table on Banking – Year-over-year growth 2023-2028 (%)
Exhibits84: Chart on Transportation – Market size and forecast 2023-2028 ($ billion)
Exhibits85: Data Table on Transportation – Market size and forecast 2023-2028 ($ billion)
Exhibits86: Chart on Transportation – Year-over-year growth 2023-2028 (%)
Exhibits87: Data Table on Transportation – Year-over-year growth 2023-2028 (%)
Exhibits88: Chart on Others – Market size and forecast 2023-2028 ($ billion)
Exhibits89: Data Table on Others – Market size and forecast 2023-2028 ($ billion)
Exhibits90: Chart on Others – Year-over-year growth 2023-2028 (%)
Exhibits91: Data Table on Others – Year-over-year growth 2023-2028 (%)
Exhibits92: Market opportunity by Application ($ billion)
Exhibits93: Data Table on Market opportunity by Application ($ billion)
Exhibits94: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits95: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits96: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits97: Chart on Geographic comparison
Exhibits98: Data Table on Geographic comparison
Exhibits99: Chart on APAC – Market size and forecast 2023-2028 ($ billion)
Exhibits100: Data Table on APAC – Market size and forecast 2023-2028 ($ billion)
Exhibits101: Chart on APAC – Year-over-year growth 2023-2028 (%)
Exhibits102: Data Table on APAC – Year-over-year growth 2023-2028 (%)
Exhibits103: Chart on North America – Market size and forecast 2023-2028 ($ billion)
Exhibits104: Data Table on North America – Market size and forecast 2023-2028 ($ billion)
Exhibits105: Chart on North America – Year-over-year growth 2023-2028 (%)
Exhibits106: Data Table on North America – Year-over-year growth 2023-2028 (%)
Exhibits107: Chart on Europe – Market size and forecast 2023-2028 ($ billion)
Exhibits108: Data Table on Europe – Market size and forecast 2023-2028 ($ billion)
Exhibits109: Chart on Europe – Year-over-year growth 2023-2028 (%)
Exhibits110: Data Table on Europe – Year-over-year growth 2023-2028 (%)
Exhibits111: Chart on Middle East and Africa – Market size and forecast 2023-2028 ($ billion)
Exhibits112: Data Table on Middle East and Africa – Market size and forecast 2023-2028 ($ billion)
Exhibits113: Chart on Middle East and Africa – Year-over-year growth 2023-2028 (%)
Exhibits114: Data Table on Middle East and Africa – Year-over-year growth 2023-2028 (%)
Exhibits115: Chart on South America – Market size and forecast 2023-2028 ($ billion)
Exhibits116: Data Table on South America – Market size and forecast 2023-2028 ($ billion)
Exhibits117: Chart on South America – Year-over-year growth 2023-2028 (%)
Exhibits118: Data Table on South America – Year-over-year growth 2023-2028 (%)
Exhibits119: Chart on US – Market size and forecast 2023-2028 ($ billion)
Exhibits120: Data Table on US – Market size and forecast 2023-2028 ($ billion)
Exhibits121: Chart on US – Year-over-year growth 2023-2028 (%)
Exhibits122: Data Table on US – Year-over-year growth 2023-2028 (%)
Exhibits123: Chart on China – Market size and forecast 2023-2028 ($ billion)
Exhibits124: Data Table on China – Market size and forecast 2023-2028 ($ billion)
Exhibits125: Chart on China – Year-over-year growth 2023-2028 (%)
Exhibits126: Data Table on China – Year-over-year growth 2023-2028 (%)
Exhibits127: Chart on Germany – Market size and forecast 2023-2028 ($ billion)
Exhibits128: Data Table on Germany – Market size and forecast 2023-2028 ($ billion)
Exhibits129: Chart on Germany – Year-over-year growth 2023-2028 (%)
Exhibits130: Data Table on Germany – Year-over-year growth 2023-2028 (%)
Exhibits131: Chart on Japan – Market size and forecast 2023-2028 ($ billion)
Exhibits132: Data Table on Japan – Market size and forecast 2023-2028 ($ billion)
Exhibits133: Chart on Japan – Year-over-year growth 2023-2028 (%)
Exhibits134: Data Table on Japan – Year-over-year growth 2023-2028 (%)
Exhibits135: Chart on Canada – Market size and forecast 2023-2028 ($ billion)
Exhibits136: Data Table on Canada – Market size and forecast 2023-2028 ($ billion)
Exhibits137: Chart on Canada – Year-over-year growth 2023-2028 (%)
Exhibits138: Data Table on Canada – Year-over-year growth 2023-2028 (%)
Exhibits139: Market opportunity By Geographical Landscape ($ billion)
Exhibits140: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits141: Impact of drivers and challenges in 2023 and 2028
Exhibits142: Overview on Criticality of inputs and Factors of differentiation
Exhibits143: Overview on factors of disruption
Exhibits144: Impact of key risks on business
Exhibits145: Vendors covered
Exhibits146: Matrix on vendor position and classification
Exhibits147: AllOver Media LLC – Overview
Exhibits148: AllOver Media LLC – Product / Service
Exhibits149: AllOver Media LLC – Key offerings
Exhibits150: Blue Outdoor – Overview
Exhibits151: Blue Outdoor – Product / Service
Exhibits152: Blue Outdoor – Key offerings
Exhibits153: Capitol Outdoor LLC – Overview
Exhibits154: Capitol Outdoor LLC – Product / Service
Exhibits155: Capitol Outdoor LLC – Key offerings
Exhibits156: Captivate LLC – Overview
Exhibits157: Captivate LLC – Product / Service
Exhibits158: Captivate LLC – Key offerings
Exhibits159: Clear Channel Outdoor Holdings Inc. – Overview
Exhibits160: Clear Channel Outdoor Holdings Inc. – Business segments
Exhibits161: Clear Channel Outdoor Holdings Inc. – Key offerings
Exhibits162: Clear Channel Outdoor Holdings Inc. – Segment focus
Exhibits163: Euro Media Group – Overview
Exhibits164: Euro Media Group – Product / Service
Exhibits165: Euro Media Group – Key offerings
Exhibits166: Focus Media – Overview
Exhibits167: Focus Media – Product / Service
Exhibits168: Focus Media – Key offerings
Exhibits169: JCDecaux SE – Overview
Exhibits170: JCDecaux SE – Business segments
Exhibits171: JCDecaux SE – Key news
Exhibits172: JCDecaux SE – Key offerings
Exhibits173: JCDecaux SE – Segment focus
Exhibits174: Lamar Advertising Co. – Overview
Exhibits175: Lamar Advertising Co. – Product / Service
Exhibits176: Lamar Advertising Co. – Key offerings
Exhibits177: Lightbox OOH Video Network – Overview
Exhibits178: Lightbox OOH Video Network – Product / Service
Exhibits179: Lightbox OOH Video Network – Key news
Exhibits180: Lightbox OOH Video Network – Key offerings
Exhibits181: OUTFRONT Media Inc. – Overview
Exhibits182: OUTFRONT Media Inc. – Business segments
Exhibits183: OUTFRONT Media Inc. – Key offerings
Exhibits184: OUTFRONT Media Inc. – Segment focus
Exhibits185: Primedia Pty Ltd. – Overview
Exhibits186: Primedia Pty Ltd. – Product / Service
Exhibits187: Primedia Pty Ltd. – Key offerings
Exhibits188: Stroer SE and Co. KGaA – Overview
Exhibits189: Stroer SE and Co. KGaA – Business segments
Exhibits190: Stroer SE and Co. KGaA – Key offerings
Exhibits191: Stroer SE and Co. KGaA – Segment focus
Exhibits192: Times Innovative Media Ltd. – Overview
Exhibits193: Times Innovative Media Ltd. – Product / Service
Exhibits194: Times Innovative Media Ltd. – Key offerings
Exhibits195: Vistar Media – Overview
Exhibits196: Vistar Media – Product / Service
Exhibits197: Vistar Media – Key news
Exhibits198: Vistar Media – Key offerings
Exhibits199: Inclusions checklist
Exhibits200: Exclusions checklist
Ehibits201: Currency conversion rates for US$
Exhibits202: Research methodology
Exhibits203: Validation techniques employed for market sizing
Exhibits204: Information sources
Exhibits205: List of abbreviations”



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