デジタルOOHの世界市場2021年-2025年

調査会社Technavio社が発行したリサーチレポート(データ管理コード:IRTNTR43482)
◆英語タイトル:Global Digital OOH Market 2021-2025
◆発行会社/調査会社:Technavio
◆商品コード:IRTNTR43482
◆発行日:2021年9月14日
◆調査対象地域:アジア太平洋、北米、ヨーロッパ、中東・アフリカ、南米
◆産業分野:広告
◆ページ数:約120
◆レポート言語:英語
◆レポート形式:PDF
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★グローバルリサーチ資料[デジタルOOHの世界市場2021年-2025年]についてメールでお問い合わせはこちら
テクナビオ社は、デジタルOOHの世界市場規模が2021年~2025年まで年平均5%成長し、50.8億ドルに達すると予測しています。本市場調査資料では、世界のデジタルOOH市場を広く調査・分析し、エグゼクティブサマリー、市場状況、市場規模、ファイブフォース分析、用途別(小売、レクリエーション、銀行、輸送、その他)分析、種類別(店内広告、屋外広告)分析、カテゴリー別(看板、避難所、交通、ストリートファニチャー)分析、顧客状況、地域別状況、企業状況、企業分析など、以下の構成でまとめております。
・エグゼクティブサマリー
・市場状況
・市場規模
・ファイブフォース分析
・デジタルOOHの世界市場規模:用途別(小売、レクリエーション、銀行、輸送、その他)
・デジタルOOHの世界市場規模:種類別(店内広告、屋外広告)
・デジタルOOHの世界市場規模:カテゴリー別(看板、避難所、交通、ストリートファニチャー)
・顧客状況
・地域別状況
・企業状況
・企業分析
*** レポート概要(サマリー)***

Global Digital OOH Market 2021-2025
Technavio has been monitoring the digital OOH market and it is poised to grow by $ 5.08 bn during 2021-2025, progressing at a CAGR of 5.00% during the forecast period. Our report on the digital OOH market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the decline in competition from print advertising and the benefits of OOH advertisements over traditional advertisements. In addition, the decline in competition from print advertising is anticipated to boost the growth of the market as well.
The digital OOH market analysis includes the type and application segments and geographic landscape.

Technavio’s digital OOH market is segmented as below:

By Type
• In-store advertising
• Outdoor advertising

By Application
• Retail
• Recreation
• Banking
• Transportation
• Others

By Geographical Landscape
• APAC
• North America
• Europe
• MEA
• South America

This study identifies interactive OOH advertisingas one of the prime reasons driving the digital OOH market growth during the next few years.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on digital OOH market covers the following areas:
• Digital OOH market sizing
• Digital OOH market forecast
• Digital OOH market industry analysis

Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital OOH market vendors that include APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd. Also, the digital OOH market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit – https://www.technavio.com/report/digital-ooh-market-industry-analysis

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research – both primary and secondary. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

*** レポート目次(コンテンツ)***

• Executive Summary
o Market overview
• Market Landscape
o Market ecosystem
o Value chain analysis
• Market Sizing
o Market definition
o Market segment analysis
o Market size 2020
o Market outlook: Forecast for 2020 – 2025
• Five Forces Analysis
o Bargaining power of buyers
o Bargaining power of suppliers
o Threat of new entrants
o Threat of substitutes
o Threat of rivalry
o Market condition
• Market Segmentation by Application
o Market segments
o Comparison by Application
o Retail – Market size and forecast 2020-2025
o Recreation – Market size and forecast 2020-2025
o Banking – Market size and forecast 2020-2025
o Transportation – Market size and forecast 2020-2025
o Others – Market size and forecast 2020-2025
o Market opportunity by Application
• Market Segmentation by Type
o Market segments
o Comparison by Type
o In-store advertising – Market size and forecast 2020-2025
o Outdoor advertising – Market size and forecast 2020-2025
o Market opportunity by Type
• Market Segmentation by Category
o Market segments
o Comparison by Category
o Billboards – Market size and forecast 2020-2025
o Shelter – Market size and forecast 2020-2025
o Transit – Market size and forecast 2020-2025
o Street furniture – Market size and forecast 2020-2025
o Market opportunity by Category
• Customer landscape
• Geographic Landscape
o Geographic segmentation
o Geographic comparison
o APAC – Market size and forecast 2020-2025
o North America – Market size and forecast 2020-2025
o Europe – Market size and forecast 2020-2025
o MEA – Market size and forecast 2020-2025
o South America – Market size and forecast 2020-2025
o Key leading countries
o Market opportunity By Geographical Landscape
o Market drivers
o Market challenges
o Market trends
• Vendor Landscape
o Landscape disruption
• Vendor Analysis
o Vendors covered
o Market positioning of vendors
o APG SGA Allgemeine Plakatgesellschaft AG
o Clear Channel Outdoor Holdings Inc.
o Focus Media Information Technology Co. Ltd.
o Global Radio Services Ltd.
o JCDecaux SA
o oOh!media Ltd.
o OUTFRONT Media Inc.
o Plan B Media Public Co. Ltd.
o Stroer SE and Co. KGaA
o VGI Public Co. Ltd.
• Appendix
o Scope of the report
o Currency conversion rates for US$
o Research methodology
o List of abbreviations

Exhibits
• 1: Key Finding 1
• 2: Key Finding 2
• 3: Key Finding 3
• 4: Key Finding 5
• 5: Key Finding 6
• 6: Key Finding 7
• 7: Key Finding 8
• 8: Key Finding 9
• 9: Key Finding 10
• 10: Parent market
• 11: Market characteristics
• 12: Offerings of vendors included in the market definition
• 13: Market segments
• 14: Global – Market size and forecast 2020 – 2025 ($ billion)
• 15: Global market: Year-over-year growth 2020 – 2025 (%)
• 16: Five forces analysis 2020 & 2025
• 17: Bargaining power of buyers
• 18: Bargaining power of suppliers
• 19: Threat of new entrants
• 20: Threat of substitutes
• 21: Threat of rivalry
• 22: Market condition – Five forces 2020
• 23: Application – Market share 2020-2025 (%)
• 24: Comparison by Application
• 25: Retail – Market size and forecast 2020-2025 ($ billion)
• 26: Retail – Year-over-year growth 2020-2025 (%)
• 27: Recreation – Market size and forecast 2020-2025 ($ billion)
• 28: Recreation – Year-over-year growth 2020-2025 (%)
• 29: Banking – Market size and forecast 2020-2025 ($ billion)
• 30: Banking – Year-over-year growth 2020-2025 (%)
• 31: Transportation – Market size and forecast 2020-2025 ($ billion)
• 32: Transportation – Year-over-year growth 2020-2025 (%)
• 33: Others – Market size and forecast 2020-2025 ($ billion)
• 34: Others – Year-over-year growth 2020-2025 (%)
• 35: Market opportunity by Application
• 36: Type – Market share 2020-2025 (%)
• 37: Comparison by Type
• 38: In-store advertising – Market size and forecast 2020-2025 ($ billion)
• 39: In-store advertising – Year-over-year growth 2020-2025 (%)
• 40: Outdoor advertising – Market size and forecast 2020-2025 ($ billion)
• 41: Outdoor advertising – Year-over-year growth 2020-2025 (%)
• 42: Market opportunity by Type
• 43: Category – Market share 2020-2025 (%)
• 44: Comparison by Category
• 45: Billboards – Market size and forecast 2020-2025 ($ billion)
• 46: Billboards – Year-over-year growth 2020-2025 (%)
• 47: Shelter – Market size and forecast 2020-2025 ($ billion)
• 48: Shelter – Year-over-year growth 2020-2025 (%)
• 49: Transit – Market size and forecast 2020-2025 ($ billion)
• 50: Transit – Year-over-year growth 2020-2025 (%)
• 51: Street furniture – Market size and forecast 2020-2025 ($ billion)
• 52: Street furniture – Year-over-year growth 2020-2025 (%)
• 53: Market opportunity by Category
• 54: Customer landscape
• 55: Market share By Geographical Landscape 2020-2025 (%)
• 56: Geographic comparison
• 57: APAC – Market size and forecast 2020-2025 ($ billion)
• 58: APAC – Year-over-year growth 2020-2025 (%)
• 59: North America – Market size and forecast 2020-2025 ($ billion)
• 60: North America – Year-over-year growth 2020-2025 (%)
• 61: Europe – Market size and forecast 2020-2025 ($ billion)
• 62: Europe – Year-over-year growth 2020-2025 (%)
• 63: MEA – Market size and forecast 2020-2025 ($ billion)
• 64: MEA – Year-over-year growth 2020-2025 (%)
• 65: South America – Market size and forecast 2020-2025 ($ billion)
• 66: South America – Year-over-year growth 2020-2025 (%)
• 67: Key leading countries
• 68: Market opportunity By Geographical Landscape ($ billion)
• 69: Impact of drivers and challenges
• 70: Vendor landscape
• 71: Landscape disruption
• 72: Industry risks
• 73: Vendors covered
• 74: Market positioning of vendors
• 75: APG SGA Allgemeine Plakatgesellschaft AG – Overview
• 76: APG SGA Allgemeine Plakatgesellschaft AG – Product and service
• 77: APG SGA Allgemeine Plakatgesellschaft AG – Key offerings
• 78: APG SGA Allgemeine Plakatgesellschaft AG – Key customers
• 79: APG SGA Allgemeine Plakatgesellschaft AG – Segment focus
• 80: Clear Channel Outdoor Holdings Inc. – Overview
• 81: Clear Channel Outdoor Holdings Inc. – Business segments
• 82: Clear Channel Outdoor Holdings Inc. – Key offerings
• 83: Clear Channel Outdoor Holdings Inc. – Key customers
• 84: Clear Channel Outdoor Holdings Inc. – Segment focus
• 85: Focus Media Information Technology Co. Ltd. – Overview
• 86: Focus Media Information Technology Co. Ltd. – Product and service
• 87: Focus Media Information Technology Co. Ltd. – Key offerings
• 88: Focus Media Information Technology Co. Ltd. – Key customers
• 89: Focus Media Information Technology Co. Ltd. – Segment focus
• 90: Global Radio Services Ltd. – Overview
• 91: Global Radio Services Ltd. – Product and service
• 92: Global Radio Services Ltd. – Key offerings
• 93: Global Radio Services Ltd. – Key customers
• 94: Global Radio Services Ltd. – Segment focus
• 95: JCDecaux SA – Overview
• 96: JCDecaux SA – Business segments
• 97: JCDecaux SA – Key offerings
• 98: JCDecaux SA – Key customers
• 99: JCDecaux SA – Segment focus
• 100: oOh!media Ltd. – Overview
• 101: oOh!media Ltd. – Product and service
• 102: oOh!media Ltd. – Key offerings
• 103: oOh!media Ltd. – Key customers
• 104: oOh!media Ltd. – Segment focus
• 105: OUTFRONT Media Inc. – Overview
• 106: OUTFRONT Media Inc. – Business segments
• 107: OUTFRONT Media Inc. – Key offerings
• 108: OUTFRONT Media Inc. – Key customers
• 109: OUTFRONT Media Inc. – Segment focus
• 110: Plan B Media Public Co. Ltd. – Overview
• 111: Plan B Media Public Co. Ltd. – Product and service
• 112: Plan B Media Public Co. Ltd. – Key offerings
• 113: Plan B Media Public Co. Ltd. – Key customers
• 114: Plan B Media Public Co. Ltd. – Segment focus
• 115: Stroer SE and Co. KGaA – Overview
• 116: Stroer SE and Co. KGaA – Business segments
• 117: Stroer SE and Co. KGaA – Key offerings
• 118: Stroer SE and Co. KGaA – Key customers
• 119: Stroer SE and Co. KGaA – Segment focus
• 120: VGI Public Co. Ltd. – Overview
• 121: VGI Public Co. Ltd. – Business segments
• 122: VGI Public Co. Ltd. – Key offerings
• 123: VGI Public Co. Ltd. – Key customers
• 124: VGI Public Co. Ltd. – Segment focus
• 125: Currency conversion rates for US$
• 126: Research Methodology
• 127: Validation techniques employed for market sizing
• 128: Information sources
• 129: List of abbreviations



*** 掲載企業 ***

APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, VGI Public Co. Ltd.

*** 免責事項 ***
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