ヨーロッパの玩具市場

調査会社Technavio社が発行したリサーチレポート(データ管理コード:IRTNTR8079)
◆英語タイトル:Toys Market in Europe 2016-2020
◆発行会社/調査会社:Technavio
◆商品コード:IRTNTR8079
◆発行日:2015年12月23日
◆調査対象地域:ヨーロッパ
◆産業分野:消費財
◆ページ数:73
◆レポート言語:英語
◆レポート形式:pdf
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当調査レポートでは、ヨーロッパの玩具市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、ヨーロッパの玩具市場規模及び予測、製品別分析、主要国別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業(ベンダー)分析などの情報をお届けいたします。
*** レポート概要(サマリー)***

E-retailing has become an emerging trend for almost all types of retail services. The rise in online line sales of toys and games is one of the major factors driving the growth of the toys market in Europe. Technavio market research analyst expects the toys market in Europe to grow at a CAGR over 3% between 2016 and 2020. The prices offered are often lower online because of a reduction in overhead costs. The European online retailing market grew by almost 18% in 2014 from 2013.

The eco-friendly toys made from materials such as wood, cardboard, and organic cotton is another fast-moving trend propelling the growth of the market. For instance, Oompa toys, the online retail toys store provide organic toys, high-quality toys, and wooden toys that are safe to play compared to the other toxic toys, which are also harmful to health. Green Toys is another company that makes toys from recyclable plastic milk bottles. They had a tie-up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

Product segmentation and analysis of the toys market in Europe
- Plush toys
- Infant/pre-school toys
- Activity toys
- Dolls
- Games and puzzles
- Ride-on
- Others (electronic toys, construction toys, raffles and musical toys)

Plush toys have gained significant popularity among children over the years. Hence, this segment dominated the global toys and games market as of 2015. Hugo, Disney, Garbaris, Munecas Rauber, Bedtime Originals, and Mary Meyer Corporation are some of the top vendors providing plush toys.

Segmentation and analysis by distribution channel of the toys market in Europe
- Specialty stores
- Hypermarket, supermarket, and discounters
- Departmental stores
- General stores
- E-retailers

Specialty stores dominated the toys market in Europe in 2015. It includes independent retail stores that exclusively offer products in a single category. They sell branded toys and games and have traditionally been the principal shopping destination for parents.

The toys market in Europe is marked by the presence of multiple large and small retailers/suppliers and large retail chains. Specialist retailers find it difficult to compete with retail giants that operate large stores such as hypermarkets and supermarkets because they enjoy economies of scale and offer products at lower prices than specialist retailers. Differentiation of products, price, low brand loyalty, low buyer switching costs, easy availability of products, and rapidly changing technology are some of the dominant factors that outlines the toys market in Europe.

*** レポート目次(コンテンツ)***

Table of Contents
PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• An overview of global toys and games market
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by distributional channel
• Toys market in Europe by distribution channel

PART 07: Market segmentation by product types
• Toys market in Europe by product types
• Plush toys market in Europe
• Infant/pre-school toys market in Europe
• Activity toys market in Europe
• Dolls market in Europe
• Games and puzzles market in Europe
• Ride-on toys market in Europe
• Other toys market in Europe

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape
• Other prominent vendors

PART 15: Key vendor analysis
• Hasbro
• The LEGO Group
• Mattel
• Giochi Preziosi
• Playmobil
• Simba-Dickie

PART 16: Appendix
• List of abbreviations

PART 17: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: An overview of global toys and games market 2015
Exhibit 03: An overview of toys market in Europe
Exhibit 04: Toys market in Europe 2015-2020 ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Toys market in Europe by distribution channel 2015
Exhibit 07: Toys market in Europe by product types 2015
Exhibit 08: Toys market in Europe by product types 2020
Exhibit 09: Plush toys market in Europe 2015-2020 ($ billions)
Exhibit 10: Infant/pre-school toys market in Europe 2015-2020 ($ billions)
Exhibit 11: Activity toys market in Europe 2015-2020 ($ billions)
Exhibit 12: Dolls market in Europe 2015-2020 ($ billions)
Exhibit 13: Games and puzzles market in Europe 2015-2020 ($ billions)
Exhibit 14: Ride-on toys market in Europe 2015-2020 ($ billions)
Exhibit 15: Other toys market in Europe 2015-2020 ($ billions)
Exhibit 16: Key leading countries
Exhibit 17: Market drivers for toys market in Europe
Exhibit 18: Online retailing market share by countries (EU) in 2014 and 2015
Exhibit 19: Impact of drivers
Exhibit 20: Market challenges for toys market in Europe
Exhibit 21: Growth rate of number of children population % (0-14 years)
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Market trends for toys market in Europe
Exhibit 24: Key vendors in the toys market in Europe
Exhibit 25: Hasbro: Business segmentation by revenue 2014
Exhibit 26: Hasbro: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 27: Hasbro: Geographical segmentation by revenue 2014
Exhibit 28: Mattel: Business segmentation by revenue 2014
Exhibit 29: Mattel: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 30: Mattel: Geographical segmentation by revenue 2014
Exhibit 31: Giochi Preziosi: Product segmentation
Exhibit 32: Simba-Dickie: Brands



*** 掲載企業 ***

Hasbro, Lego Group, Mattel, Giochi Preziosi, Playmobil, Simba-Dickie, Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, Vivid Imaginations, Toy Quest, Playmates Toys, MGA Entertainment, Kids II, Bandai, Corgi Classics, Golden Bear Products, Green Owl Toys, Liberty games, and Scalextric.


*** 調査方法 ***

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

*** 免責事項 ***
https://www.globalresearch.co.jp/disclaimer/


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