• 1. Executive Summary
o 1.1 Market Overview
o Exhibit 01: Key Finding 1
o Exhibit 02: Key Finding 2
o Exhibit 03: Key Finding 5
o Exhibit 04: Key Finding 6
o Exhibit 05: Key Finding 7
• 2. Market Landscape
o 2.1 Market ecosystem
o Exhibit 06: Parent market
o Exhibit 07: Market characteristics
o 2.2 Value Chain Analysis
o Exhibit 08: Value chain analysis: Education services
o 2.2.1 Inputs
o 2.2.2 Operations
o 2.2.3 Marketing and sales
o 2.2.4 Support activities
o 2.2.5 Innovations
• 3. Market Sizing
o 3.1 Market definition
o Exhibit 09: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 10: Market segments
o 3.3 Market size 2021
o 3.4 Market outlook: Forecast for 2021 – 2026
o 3.4.1 Estimating growth rates for emerging and high-growth markets
o 3.4.2 Estimating growth rates for mature markets
o Exhibit 11: Global – Market size and forecast 2021 – 2026 ($ million)
o Exhibit 12: Global market: Year-over-year growth 2021 – 2026 (%)
• 4. Five Forces Analysis
o 4.1 Five Forces Summary
o Exhibit 13: Five forces analysis 2021 & 2026
o 4.2 Bargaining power of buyers
o Exhibit 14: Bargaining power of the buyer
o 4.3 Bargaining power of suppliers
o Exhibit 15: Bargaining power of the supplier
o 4.4 Threat of new entrants
o Exhibit 16: Threat of new entrants
o 4.5 Threat of substitutes
o Exhibit 17: Threat of substitutes
o 4.6 Threat of rivalry
o Exhibit 18: Threat of rivalry
o 4.7 Market condition
o Exhibit 19: Market condition – Five forces 2021
• 5. Market Segmentation by Product
o 5.1 Market segments
o Exhibit 20: Product- Market share 2021-2026 (%)
o 5.2 Comparison by Product
o Exhibit 21: Comparison by Product
o 5.3 Online schools – Market size and forecast 2021-2026
o Exhibit 22: Online schools – Market size and forecast 2021-2026 ($ million)
o Exhibit 23: Online schools- Year-over-year growth 2021-2026 (%)
o 5.4 Language learning courses – Market size and forecast 2021-2026
o Exhibit 24: Language learning courses – Market size and forecast 2021-2026 ($ million)
o Exhibit 25: Language learning courses – Year-over-year growth 2021-2026 (%)
o 5.5 Test preparation services – Market size and forecast 2021-2026
o Exhibit 26: Test preparation services – Market size and forecast 2021-2026 ($ million)
o Exhibit 27: Test preparation services – Year-over-year growth 2021-2026 (%)
o 5.6 Market opportunity by Product
o Exhibit 28: Market opportunity by Product
• 6. Market Segmentation by End-user
o 6.1 Market segments
o Exhibit 29: End-user – Market share 2021-2026 (%)
o 6.2 Comparison by End-user
o Exhibit 30: Comparison by End-user
o 6.3 Institutional learners – Market size and forecast 2021-2026
o Exhibit 31: Institutional learners – Market size and forecast 2021-2026 ($ million)
o Exhibit 32: Institutional learners – Year-over-year growth 2021-2026 (%)
o 6.4 Individual learners – Market size and forecast 2021-2026
o Exhibit 33: Individual learners – Market size and forecast 2021-2026 ($ million)
o Exhibit 34: Individual learners – Year-over-year growth 2021-2026 (%)
o 6.5 Market opportunity by End-user
o Exhibit 35: Market opportunity by End-user
• 7. Customer landscape
o Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
o 7.1 Overview
o Exhibit 36: Customer landscape
• 8. Drivers, Challenges, and Trends
o 8.1 Market Driver
o 8.1.1 Increased adoption of online test preparation courses in China
o 8.1.2 Improved accessibility to quality education
o 8.1.3 Outbreak of COVID-19 increased the demand for online education in china
o 8.2 Market challenges
o 8.2.1 Skewed interaction and socializing opportunities for students
o 8.2.2 Availability of low-priced and open educational resources
o 8.2.3 Rising number of unorganized private tutors
o Exhibit 37: Impact of drivers and challenges
o 8.3 Market trends
o 8.3.1 Growing customization of online education services
o 8.3.2 Increasing use of cloud computing in K-12 online education system
o 8.3.3 Growing adoption of blended learning
• 9. Vendor Landscape
o 9.1 Overview
o Exhibit 38: Vendor landscape
o 9.2 Landscape disruption
o Exhibit 39: Landscape disruption
o Exhibit 40: Industry risks
• 10. Vendor Analysis
o 10.1 Vendors covered
o Exhibit 41: Vendors covered
o 10.2 Market positioning of vendors
o Exhibit 42: Market positioning of vendors
o 10.3 Ambow Education Holding Ltd.
o Exhibit 43: Ambow Education Holding Ltd. – Overview
o Exhibit 44: Ambow Education Holding Ltd. – Business segments
o Exhibit 45: Ambow Education Holding Ltd. – Key offerings
o Exhibit 46: Ambow Education Holding Ltd. – Segment focus
o 10.4 Beijing Huaxia Dadi Distance Learning
o Exhibit 47: Beijing Huaxia Dadi Distance Learning – Overview
o Exhibit 48: Beijing Huaxia Dadi Distance Learning – Product and service
o Exhibit 49: Beijing Huaxia Dadi Distance Learning – Key offerings
o 10.5 China Online Education Group
o Exhibit 50: China Online Education Group – Overview
o Exhibit 51: China Online Education Group – Product and service
o Exhibit 52: China Online Education Group – Key offerings
o 10.6 ChinaEDU Corp.
o Exhibit 53: ChinaEDU Corp. – Overview
o Exhibit 54: ChinaEDU Corp. – Business segments
o Exhibit 55: ChinaEDU Corp. – Key offerings
o Exhibit 56: ChinaEDU Corp. – Segment focus
o 10.7 EIC Education
o Exhibit 57: EIC Education – Overview
o Exhibit 58: EIC Education – Product and service
o Exhibit 59: EIC Education – Key offerings
o 10.8 iTutorGroup Ltd.
o Exhibit 60: iTutorGroup Ltd. – Overview
o Exhibit 61: iTutorGroup Ltd. – Product and service
o Exhibit 62: iTutorGroup Ltd. – Key offerings
o 10.9 Kaplan Inc.
o Exhibit 63: Kaplan Inc. – Overview
o Exhibit 64: Kaplan Inc. – Product and service
o Exhibit 65: Kaplan Inc. – Key offerings
o 10.10 New Oriental Education and Technology
o Exhibit 66: New Oriental Education and Technology – Overview
o Exhibit 67: New Oriental Education and Technology – Business segments
o Exhibit 68: New Oriental Education and Technology – Key News
o Exhibit 69: New Oriental Education and Technology – Key offerings
o Exhibit 70: New Oriental Education and Technology – Segment focus
o 10.11 TAL Education Group
o Exhibit 71: TAL Education Group – Overview
o Exhibit 72: TAL Education Group – Business segments
o Exhibit 73: TAL Education Group – Key offerings
o Exhibit 74: TAL Education Group – Segment focus
o 10.12 Xueda Education
o Exhibit 75: Xueda Education – Overview
o Exhibit 76: Xueda Education – Business segments
o Exhibit 77: Xueda Education – Key offerings
o Exhibit 78: Xueda Education – Segment focus
• 11. Appendix
o 11.1 Scope of the report
o 11.1.1 Market definition
o 11.1.2 Objectives
o 11.1.3 Notes and caveats
o 11.2 Currency conversion rates for US$
o Exhibit 79: Currency conversion rates for US$
o 11.3 Research Methodology
o Exhibit 80: Research Methodology
o Exhibit 81: Validation techniques employed for market sizing
o Exhibit 82: Information sources
o 11.4 List of abbreviations
o Exhibit 83: List of abbreviations

Exhibits
Exhibits1: Key Finding 1
Exhibits2: Key Finding 2
Exhibits3: Key Finding 5
Exhibits4: Key Finding 6
Exhibits5: Key Finding 7
Exhibits6: Parent market
Exhibits7: Market characteristics
Exhibits8: Offerings of vendors included in the market definition
Exhibits9: Market segments
Exhibits10: Global – Market size and forecast 2021 – 2026 ($ million)
Exhibits11: Global market: Year-over-year growth 2021 – 2026 (%)
Exhibits12: Five forces analysis 2021 & 2026
Exhibits13: Bargaining power of buyers
Exhibits14: Bargaining power of suppliers
Exhibits15: Threat of new entrants
Exhibits16: Threat of substitutes
Exhibits17: Threat of rivalry
Exhibits18: Market condition – Five forces 2021
Exhibits19: Product – Market share 2021-2026 (%)
Exhibits20: Comparison by Product
Exhibits21: Online schools – Market size and forecast 2021-2026 ($ million)
Exhibits22: Online schools – Year-over-year growth 2021-2026 (%)
Exhibits23: Language learning courses – Market size and forecast 2021-2026 ($ million)
Exhibits24: Language learning courses – Year-over-year growth 2021-2026 (%)
Exhibits25: Test preparation services – Market size and forecast 2021-2026 ($ million)
Exhibits26: Test preparation services – Year-over-year growth 2021-2026 (%)
Exhibits27: Market opportunity by Product
Exhibits28: End-user – Market share 2021-2026 (%)
Exhibits29: Comparison by End-user
Exhibits30: Institutional learners – Market size and forecast 2021-2026 ($ million)
Exhibits31: Institutional learners – Year-over-year growth 2021-2026 (%)
Exhibits32: Individual learners – Market size and forecast 2021-2026 ($ million)
Exhibits33: Individual learners – Year-over-year growth 2021-2026 (%)
Exhibits34: Market opportunity by End-user
Exhibits35: Customer landscape
Exhibits36: Impact of drivers and challenges
Exhibits37: Vendor landscape
Exhibits38: Landscape disruption
Exhibits39: Industry risks
Exhibits40: Vendors covered
Exhibits41: Market positioning of vendors
Exhibits42: Ambow Education Holding Ltd. – Overview
Exhibits43: Ambow Education Holding Ltd. – Business segments
Exhibits44: Ambow Education Holding Ltd. – Key offerings
Exhibits45: Ambow Education Holding Ltd. – Key customers
Exhibits46: Ambow Education Holding Ltd. – Segment focus
Exhibits47: Beijing Huaxia Dadi Distance Learning – Overview
Exhibits48: Beijing Huaxia Dadi Distance Learning – Product and service
Exhibits49: Beijing Huaxia Dadi Distance Learning – Key offerings
Exhibits50: Beijing Huaxia Dadi Distance Learning – Key customers
Exhibits51: Beijing Huaxia Dadi Distance Learning – Segment focus
Exhibits52: China Online Education Group – Overview
Exhibits53: China Online Education Group – Product and service
Exhibits54: China Online Education Group – Key offerings
Exhibits55: China Online Education Group – Key customers
Exhibits56: China Online Education Group – Segment focus
Exhibits57: ChinaEDU Corp. – Overview
Exhibits58: ChinaEDU Corp. – Business segments
Exhibits59: ChinaEDU Corp. – Key offerings
Exhibits60: ChinaEDU Corp. – Key customers
Exhibits61: ChinaEDU Corp. – Segment focus
Exhibits62: EIC Education – Overview
Exhibits63: EIC Education – Product and service
Exhibits64: EIC Education – Key offerings
Exhibits65: EIC Education – Key customers
Exhibits66: EIC Education – Segment focus
Exhibits67: iTutorGroup Ltd. – Overview
Exhibits68: iTutorGroup Ltd. – Product and service
Exhibits69: iTutorGroup Ltd. – Key offerings
Exhibits70: iTutorGroup Ltd. – Key customers
Exhibits71: iTutorGroup Ltd. – Segment focus
Exhibits72: Kaplan Inc. – Overview
Exhibits73: Kaplan Inc. – Product and service
Exhibits74: Kaplan Inc. – Key offerings
Exhibits75: Kaplan Inc. – Key customers
Exhibits76: Kaplan Inc. – Segment focus
Exhibits77: New Oriental Education and Technology – Overview
Exhibits78: New Oriental Education and Technology – Business segments
Exhibits79: New Oriental Education and Technology – Key offerings
Exhibits80: New Oriental Education and Technology – Key customers
Exhibits81: New Oriental Education and Technology – Segment focus
Exhibits82: TAL Education Group – Overview
Exhibits83: TAL Education Group – Business segments
Exhibits84: TAL Education Group – Key offerings
Exhibits85: TAL Education Group – Key customers
Exhibits86: TAL Education Group – Segment focus
Exhibits87: Xueda Education – Overview
Exhibits88: Xueda Education – Business segments
Exhibits89: Xueda Education – Key offerings
Exhibits90: Xueda Education – Key customers
Exhibits91: Xueda Education – Segment focus
Exhibits92: Currency conversion rates for US$
Exhibits93: Research Methodology
Exhibits94: Validation techniques employed for market sizing
Exhibits95: Information sources
Exhibits96: List of abbreviations