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This report focuses on aspects of Analysys Mason’s annual Connected Consumer Survey that relate to the behaviour, preferences and plans of over-the-top (OTT) communication app users in fifteen countries in Africa, Asia–Pacific, Europe, the Middle East and the USA.
It is important for operators to understand where OTT apps are replacing operator communication services and where they are complementary, so operators can use unlimited bundles of voice minutes or messages to compete, or establish partnerships to share in the success.
This report provides:
・recommendations for mobile operators
・an overview of the penetration of various OTT communication services by region and country
・analysis of the most popular VoIP and OTT messaging apps in specific countries
・OTT messaging services – adoption, substitution of SMS, operator partnerships
・VoIP services – adoption trends by country, specific use cases, inhibitors of adoption on handsets, relationship with video calling.
The research was conducted in July and August 2014. The survey groups in Europe and the USA were chosen to be demographically representative of the broader online consumer population, and those in Africa, Asia and the Middle East were chosen to be representative of the mobile-Internet-using population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country, and 22 174 respondents.