Mobile Application Marketplace Mobile Applications Stores 2012: Asia – Market Analysis and Business Assessment

◆発行会社/調査会社:Mind Commerce
◆商品コード:MCM312240134
◆発行日:2011年12月12日
◆調査対象地域:グローバル
◆ページ数:84
◆レポート言語:英語
◆レポート形式:PDF
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*** レポート概要(サマリー)***

The evolution of the cell phone, driven by the wireless data industry trying to make individuals more productive wherever they are, has led to the current state of the art device, referred to as the Smartphone. Smart phones are nothing more than handheld computers that support email, personal organizers, voice & data communications services and other applications. All smart phones come loaded with standard applications defined by the manufacturer. However, in 2009 the network operators, looking for revenue opportunities, have encouraged the development of other applications that can be used on the cell phones they support. Using these applications will use the network services more and generate more revenue. The network operators established business relationships and development platforms to encourage the growth of these applications. Since that time, with popular platforms like Apple’s iPhone or Android handsets, mobile application development has exploded. While smart phones are the primary mobile device, over the last two years, we have seen the emergence of tablet computers and other such mobile devices which support mobile applications. Our evaluation will examine the Mobile Application Stores (MAS) provided by the following handset manufacturers: ? Research in Motion (“RIM”) ? Apple ? Nokia ? Palm ? Motorola ? LG ? Samsung ? Sony-Ericsson This research also analyzes the following Asian network operator’s MAS plans: ? Vodafone ? NTT DoCoMo ? Reliance Communications ? China Mobile ? China Unicom ? China Telecom

*** レポート目次(コンテンツ)***

OVERVIEW 3
TECHNICAL OVERVIEW 4
MOBILE APPLICATION DEVELOPMENT TOOLKITS 5
MOBILE APPLICATION STORES 31
COMPARATIVE ANALYSIS 38
APPLICATION STORE ANALYSIS 43
ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 45
OVERALL ANALYSIS 45
SWOT ANALYSIS 47
MARKET OVERVIEW 49
MARKET FORECAST 53
MARKET ANALYSIS 56
MARKET PREDICTIONS 63
BUSINESS OPPORTUNITIES 66
APPS: RETAIL VERSUS COMMERCIAL? 69

WHERE ARE THE BUSINESS OPPORTUNITIES? 73



*** 免責事項 ***
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