文房具のミャンマー市場

調査会社6Wresearch社が発行したリサーチレポート(データ管理コード:DATA8102310)
◆英語タイトル:Myanmar Stationery Market (2018-2024): Market Forecast By Paper Stationery Types (Copier Paper (65-70 GSM, 70-80 GSM and Above 80 GSM), Exercise Notebook (Notebook, Drawing Notebook, Notepad and Others including Graph Notebook and Practical Notebook), Premium Paper Stationery (Spiral/Wiro Notebook, Executive Notebook and Diary), Other Paper Stationery (Drawing Paper and Pastel Sheet)), Non - Paper Stationery - By Types (Pen (Ball Pen, Gel Pen, Direct Fill Pen and Others including Fountain Pen and Premium Pen), Pencil (Wooden Pencil and Other Pencils including Polymer and Mechanical), Scale, Eraser, Sharpener, Art Stationery and Others including Files & Folders, Adhesives and Technical Instruments)), By Applications (Education, Office and Others), By Regions (Northern and Southern) and Competitive Landscape
◆発行会社/調査会社:6Wresearch
◆商品コード:DATA8102310
◆発行日:2018年7月
◆調査対象地域:ミャンマー
◆産業分野:建築
◆ページ数:170
◆レポート言語:英語
◆レポート形式:PDF
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*** レポート概要(サマリー)***

The government of Myanmar is making efforts to transform the education sector of the country from rote based learning to the international level. Several national and international organizations such as World Bank and the Ministry of Education are supporting the government by investing in the country’s education system as well as infrastructure related initiatives. According to 6Wresearch, Myanmar Stationery Market revenues are projected to grow at a CAGR of 11.4% during 2018-24. The government has launched the National Education Strategic Plan (2016-21) initiative that focuses on the overall development of the education systems of Myanmar. Further, from academic year 2017-18, the country would adopt K-12 education systems under the National Education Law and would extend schooling by 2 years. This would lead to an increase in demand for stationery products in the country as more number of students would be enrolled in schools. Additionally, paper stationery products such as executive notebooks and copier papers captured majority of the revenue and volume share in the overall stationery market in 2017 on account of heavy demand from both education and office segments.
Pens and pencils are the most popular products in non-paper stationery segment, being used in daily writing tasks in both official and education sectors. The education segment holds majority of the revenue share in the country’s overall stationery market as both paper and non-paper stationery products are heavily used by school and college going students.
The report comprehensively covers the Myanmar Stationery Market by types, price category, applications and regions. The report provides an unbiased and detailed analysis of the on-going trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

*** レポート目次(コンテンツ)***

1. Executive Summary
2. Introduction
    2.1 Report Description
    2.2 Key Highlights of The Report
    2.3 Market Scope & Segmentation
    2.4 Research Methodology
    2.5 Assumptions
3. Global Stationery Market Overview
    3.1 Global Stationery Market Revenues (2014 – 2024F)
4. Myanmar Stationery Market Overview
    4.1 Myanmar Country Overview
    4.2 Myanmar Stationery Market Revenues (2014-2024F)
    4.3 Myanmar Stationery Market Revenue Share, By Types (2017 & 2024F)
    4.4 Myanmar Stationery Market Revenue Share, By Applications (2017 & 2024F)
    4.5 Myanmar Stationery Market Revenue Share, By Regions (2017 & 2024F)
    4.6 Myanmar Stationery Market Industry Life Cycle (2017)
    4.7 Myanmar Stationery Market Porter’s Five Forces (2017)
5. Myanmar Stationery Market Dynamics
    5.1 Impact Analysis
    5.2 Market Drivers
    5.3 Market Restraints
6. Myanmar Stationery Market Trends
    6.1 Ecofriendly Papers and Pencils
    6.2 Organic Crayons
7. Myanmar Paper Stationery Market Overview
    7.1 Myanmar Paper Stationery Market Revenues (2014-2024F)
    7.2 Myanmar Paper Stationery Market Revenue Share, By Types (2017 & 2024F)
    7.3 Myanmar Copier Paper Market Overview
          7.3.1 Myanmar Copier Paper Market Revenues (2014-2024F)
          7.3.2 Myanmar Copier Paper Market Volume (2014-2024F)
          7.3.3 Myanmar Copier Paper Market Revenue Share, By GSM Types (2017 & 2024F)
          7.3.4 Myanmar Copier Paper Market Volume Share, By GSM Types (2017 & 2024F)
          7.3.5 Myanmar Copier Paper Market Revenues and Volume, By GSM Types (2014-2024F)
          7.3.6 Myanmar Copier Paper Price Trend, By GSM Types (2014-2024F)
    7.4 Myanmar Exercise Notebook Market Overview
          7.4.1 Myanmar Exercise Notebook Market Revenues (2014-2024F)
          7.4.2 Myanmar Exercise Notebook Market Volume (2014-2024F)
          7.4.3 Myanmar Exercise Notebook Market Revenue Share, By Types (2017 & 2024F)
          7.4.4 Myanmar Exercise Notebook Market Volume Share, By Types (2017 & 2024F)
                    7.4.4.1 Myanmar Notebook Market Revenues and Volume (2014-2024F)
                    7.4.4.2 Myanmar Notebook Market Revenue Share, By Size (2017 & 2024F)
                    7.4.4.3 Myanmar Notebook Market Volume Share, By Size (2017 & 2024F)
                    7.4.4.4 Myanmar Notebook Market Revenues and Volume, By Size (2014-2024F)
                    7.4.4.5 Myanmar Notebook Price Trend, By Size (2014-2024F)
          7.4.5 Myanmar Notepad Market Revenues and Volume (2014 – 2024F)
          7.4.6 Myanmar Notepad Price Trend (2014 – 2024F)
          7.4.7 Myanmar Drawing Notebook Market Revenues and Volume (2014 – 2024F)
          7.4.8 Myanmar Drawing Notebook Price Trend (2014 – 2024F)
          7.4.9 Myanmar Other Notebooks Market Revenues and Volume (2014 – 2024F)
          7.4.10 Myanmar Other Notebooks Price Trend (2014 – 2024F)
    7.5 Myanmar Premium Paper Stationery Market Overview
          7.5.1 Myanmar Premium Paper Stationery Market Revenues (2014-2024F)
          7.5.2 Myanmar Premium Paper Stationery Market Volume (2014-2024F)
          7.5.3 Myanmar Premium Paper Stationery Market Revenue Share, By Types (2017 & 2024F)
          7.5.4 Myanmar Premium Paper Stationery Market Volume Share, By Types (2017 & 2024F)
          7.5.5 Myanmar Spiral/Wiro Notebook Market Revenues and Volume (2014-2024F)
          7.5.6 Myanmar Spiral/Wiro Notebook Price Trend (2014-2024F)
          7.5.7 Myanmar Executive Notebook Market Revenues and Volume (2014-2024F)
          7.5.8 Myanmar Executive Notebook Price Trend (2014-2024F)
          7.5.9 Myanmar Diary Market Revenues and Volume (2014-2024F)
          7.5.10 Myanmar Diary Price Trend (2014-2024F)
    7.6 Myanmar Other Paper Stationery Market Overview
          7.6.1 Myanmar Other Paper Stationery Market Revenues (2014-2024F)
8. Myanmar Non Paper Stationery Market Overview
    8.1 Myanmar Non Paper Stationery Market Revenues (2014-2024F)
    8.2 Myanmar Non Paper Stationery Market Revenue Share, By Types (2017 & 2024F)
    8.3 Myanmar Pen Market Overview
          8.3.1 Myanmar Pen Market Revenues (2014-2024F)
          8.3.2 Myanmar Pen Market Volume (2014-2024F)
          8.3.3 Myanmar Pen Market Revenue Share, By Types (2017 & 2024F)
          8.3.4 Myanmar Pen Market Volume Share, By Types (2017 & 2024F)
          8.3.5 Myanmar Ball Pen Market Revenues and Volume (2014-2024F)
          8.3.6 Myanmar Gel Pen Market Revenues and Volume (2014-2024F)
          8.3.7 Myanmar Direct Fill Pen Market Revenues and Volume (2014-2024F)
          8.3.8 Myanmar Other Pens Market Revenues and Volume (2014-2024F)
          8.3.9 Myanmar Pen Price Trend, By Types (2014-2024F)
    8.4 Myanmar Pencil Market Overview
          8.4.1 Myanmar Pencil Market Revenues (2014-2024F)
          8.4.2 Myanmar Pencil Market Volume (2014-2024F)
          8.4.3 Myanmar Pencil Market Revenue Share, By Types of Material (2017 & 2024F)
          8.4.4 Myanmar Pencil Market Volume Share, By Types of Material (2017 & 2024F)
          8.4.5 Myanmar Pencil Market Revenues and Volume, By Types of Material (2014-2024F)
          8.4.6 Myanmar Pencil Price Trend, By Types of Material (2014-2024F)
    8.5 Myanmar Eraser Market Overview
          8.5.1 Myanmar Eraser Market Revenues and Volume (2014-2024F)
          8.5.2 Myanmar Eraser Price Trend (2014-2024F)
    8.6 Myanmar Scale Market Overview
          8.6.1 Myanmar Scale Market Revenues and Volume (2014-2024F)
          8.6.2 Myanmar Scale Market Revenue Share, By Types (2017 & 2024F)
          8.6.3 Myanmar Scale Market Volume Share, By Types (2017 & 2024F)
          8.6.4 Myanmar Scale Market Revenues and Volume, By Types (2014-2024F)
          8.6.5 Myanmar Scale Price Trend, By Types (2014-2024F)
    8.7 Myanmar Sharpener Market Overview
          8.7.1 Myanmar Sharpener Market Revenues and Volume (2014-2024F)
          8.7.2 Myanmar Sharpener Price Trend (2014-2024F)
    8.8 Myanmar Art Stationery Market Overview
          8.8.1 Myanmar Art Stationery Market Revenues (2014-2024F)
          8.8.2 Myanmar Art Stationery Market Revenues, By Types (2014-2024F)
    8.9 Myanmar Pencil Box Market Overview
          8.9.1 Myanmar Pencil Box Market Revenues and Volume (2014-2024F)
          8.9.2 Myanmar Pencil Box Price Trend (2014-2024F)
    8.10 Myanmar Files & Folders Market Overview
          8.10.1 Myanmar Files & Folders Market Revenues (2014-2024F)
    8.11 Myanmar Adhesive Stationery Market Overview
          8.11.1 Myanmar Adhesive Stationery Market Revenues (2014-2024F)
    8.12 Myanmar Technical Instruments Market Overview
          8.12.1 Myanmar Technical Instruments Market Revenues (2014-2024F)
9. Myanmar Stationery Market Overview, By Applications
    9.1 Myanmar Educational Application Stationery Market Revenues (2014-2024F)
    9.2 Myanmar Office Application Stationery Market Revenues (2014-2024F)
    9.3 Myanmar Other Application Stationery Market Revenues (2014-2024F)
10. Myanmar Stationery Market Overview, By Regions
    10.1 Myanmar Stationery Market Revenues, By Regions (2014-2024F)
11. Myanmar Stationery Market Key Performance Indicators
    11.1 Myanmar Government Spending Outlook
    11.2 Myanmar Education Budget Overview
12. Myanmar Stationery Market Opportunity Assessment 
    12.1 Myanmar Paper Stationery Market Opportunity Assessment, By Types (2024)
    12.2 Myanmar Non Paper Stationery Market Opportunity Assessment, By Types (2024)
13. Competitive Landscape
    13.1 Myanmar Paper Stationery Market Competitive Overview
    13.2 Myanmar Non Paper Stationery Market Competitive Overview
14. Company Profiles
    14.1 Double A Pulp and Paper Company Limited
    14.2 Shachihata Inc.
    14.3 Faber-Castell AG
    14.4 APRIL Group
    14.5 Linc Pen & Plastics Ltd.
    14.6 DOMS Industries Pvt. Ltd.
    14.7 Staedtler Mars Gmbh & Co.
    14.8 Yangon First Stationery Co. Ltd.
    14.9 Deco-land Group of Companies
    14.10 New Century Paper Industry Co. Ltd.
    14.11 Mitsubishi Pencil Co. Ltd.
15. Strategic Recommendations
16. Disclaimer
List of Figures
1. Global Stationery Market Revenues, 2014-2024F ($ Billion)
2. Myanmar Stationery Market Revenues, 2014-2024F ($ Million)
3. Myanmar Stationery Market Revenue Share, By Types, 2017 & 2024F
4. Myanmar Stationery Market Revenue Share, By Applications, 2017 & 2024F
5. Myanmar Stationery Market Revenue Share, By Regions, 2017 & 2024F
6. Myanmar Stationery Market Industry Life Cycle
7. Myanmar Numeracy and Literacy Rate, 2017
8. Myanmar Primary Enrolment Rate, 2017
9. Myanmar Middle Enrolment Rate, 2017
10. Myanmar High School Enrolment Rate, 2017
11. Myanmar Numeracy and Literacy Rate, By Provinces, 2017 (%)
12. Digital Education Initiatives in Myanmar
13. Myanmar Paper Stationery Market Revenues, 2014-2024F ($ Million)
14. Myanmar Paper Stationery Market Revenue Share, By Types, 2017 & 2024F
15. Myanmar Copier Paper Market Revenues, 2014-2024F ($ Million)
16. Myanmar Copier Paper Market Volume, 2014-2024F (Thousand Metric Tonnes)
17. Myanmar Copier Paper Market Revenue Share, By GSM Types, 2017 & 2024F
18. Myanmar Copier Paper Market Volume Share, By GSM Types, 2017 & 2024F
19. Myanmar 65 – 70 GSM Copier Paper Average Selling Price, 2014-2024F ($ Per Metric Tonne)
20. Myanmar 70 – 80 GSM Copier Paper Average Selling Price, 2014-2024F ($ Per Metric Tonne)
21. Myanmar Above 80 GSM Copier Paper Average Selling Price, 2014-2024F ($ Per Metric Tonne)
22. Myanmar Exercise Notebook Market Revenues, 2014-2024F ($ Million)
23. Myanmar Exercise Notebook Market Volume, 2014-2024F (Million Units)
24. Myanmar Exercise Notebook Market Revenue Share, By Types, 2017 & 2024F 
25. Myanmar Exercise Notebook Market Volume Share, By Types, 2017 & 2024F
26. Myanmar Notebook Market Revenues, 2014-2024F ($ Million)
27. Myanmar Notebook Market Volume, 2014-2024F (Million Units)
28. Myanmar Notebook Market Revenue Share, By Size, 2017 & 2024F 
29. Myanmar Notebook Market Volume Share, By Size, 2017 & 2024F 
30. Myanmar Small Notebook Average Selling Price, 2014-2024F ($/Unit)
31. Myanmar Long Notebook Average Selling Price, 2014-2024F ($/Unit)
32. Myanmar A4 Notebook Average Selling Price, 2014-2024F ($/Unit)
33. Myanmar A5 Notebook Average Selling Price, 2014-2024F ($/Unit)
34. Myanmar Notepad Market Revenues, 2014-2024F ($ Million)
35. Myanmar Notepad Market Volume, 2014-2024F (Million Units)
36. Myanmar Notepad Average Selling Price, 2014-2024F ($/Unit)
37. Myanmar Drawing Notebook Market Revenues, 2014-2024F ($ Million)
38. Myanmar Drawing Notebook Market Volume, 2014-2024F (Million Units)
39. Myanmar Drawing Notebook Average Selling Price, 2014-2024F ($/Unit)
40. Myanmar Other Notebooks Market Revenues, 2014-2024F ($ Million)
41. Myanmar Other Notebooks Market Volume, 2014-2024F (Million Units)
42. Myanmar Other Notebook Average Selling Price, 2014-2024F ($/Unit)
43. Myanmar Premium Paper Stationery Market Revenues, 2014-2024F ($ Million)
44. Myanmar Premium Paper Stationery Market Volume, 2014-2024F (Million Units)
45. Myanmar Premium Paper Stationery Market Revenue Share, By Types, 2017 & 2024F 
46. Myanmar Premium Paper Stationery Market Volume Share, By Types, 2017 & 2024F 
47. Myanmar Spiral/Wiro Notebook Market Revenues, 2014-2024F ($ Million)
48. Myanmar Spiral/Wiro Notebook Market Volume, 2014-2024F (Million Units)
49. Myanmar Spiral/Wiro Notebook Average Selling Price, 2014-2024F ($/Unit)
50. Myanmar Executive Notebook Market Revenues, 2014-2024F ($ Million)
51. Myanmar Executive Notebook Market Volume, 2014-2024F (Million Units)
52. Myanmar Executive Notebook Average Selling Price, 2014-2024F ($/Unit)
53. Myanmar Diary Market Revenues, 2014-2024F ($ Million)
54. Myanmar Diary Market Volume, 2014-2024F (Million Units)
55. Myanmar Diary Average Selling Price, 2014-2024F ($/Unit)
56. Myanmar Other Paper Stationery Market Revenues, 2014-2024F ($ Million)
57. Myanmar Non Paper Stationery Market Revenues, 2014-2024F ($ Million)
58. Myanmar Non Paper Stationery Market Revenue Share, By Types, 2017 & 2024F
59. Myanmar Pen Market Revenues, 2014-2024F ($ Million)
60. Myanmar Pen Market Volume, 2014-2024F (Million Units)
61. Myanmar Pen Market Revenue Share, By Types, 2017 & 2024F
62. Myanmar Pen Stationery Market Volume Share, By Types, 2017 & 2024F
63. Myanmar Ball Pen Market Revenues, 2014-2024F ($ Million)
64. Myanmar Ball Pen Market Volume, 2014-2024F (Million Units)
65. Myanmar Gel Pen Market Revenues, 2014-2024F ($ Million)
66. Myanmar Gel Pen Market Volume, 2014-2024F (Million Units)
67. Myanmar Direct Fill Pen Market Revenues, 2014-2024F ($ Million)
68. Myanmar Direct Fill Pen Market Volume, 2014-2024F (Million Units)
69. Myanmar Other Pens Market Revenues, 2014-2024F ($ Million)
70. Myanmar Other Pens Market Volume, 2014-2024F (Million Units)
71. Myanmar Ball Pen Average Selling Price, 2014-2024 ($/Unit)
72. Myanmar Gel Pen Average Selling Price, 2014-2024 ($/Unit)
73. Myanmar Direct Fill Pen Average Selling Price, 2014-2024 ($/Unit)
74. Myanmar Other Pens Average Selling Price, 2014-2024 ($/Unit)
75. Myanmar Pencil Market Revenues, 2014-2024F ($ Million)
76. Myanmar Pencil Market Volume, 2014-2024F (Million Units)
77. Myanmar Pencil Market Revenue Share, By Types of Material, 2017 & 2024F 
78. Myanmar Pencil Market Volume Share, By Types of Material, 2017 & 2024F 
79. Myanmar Wooden Pencil Average Selling Price, 2014-2024F ($/Unit)
80. Myanmar Other Pencil Average Selling Price, 2014-2024F ($/Unit)
81. Myanmar Eraser Market Revenues, 2014-2024F ($ Million)
82. Myanmar Eraser Market Volume, 2014-2024F (Million Units)
83. Myanmar Price Category Eraser Average Selling Price, 2014-2024F ($/Unit)
84. Myanmar Scale Market Revenues, 2014-2024F ($ Million)
85. Myanmar Scale Market Volume, 2014-2024F (Million Units)
86. Myanmar Scale Market Revenue Share, By Types, 2017 & 2024F 
87. Myanmar Scale Market Volume Share, By Types, 2017 & 2024F 
88. Myanmar 15 cm Scale Average Selling Price, 2014-2024F ($/Unit)
89. Myanmar 30 cm Scale Average Selling Price, 2014-2024F ($/Unit)
90. Myanmar Sharpener Market Revenues, 2014-2024F ($ Million)
91. Myanmar Sharpener Market Volume, 2014-2024F (Million Units)
92. Myanmar Sharpener Average Selling Price, 2014-2024F ($/Unit)
93. Myanmar Art Stationery Market Revenues, 2014-2024F ($ Million)
94. Myanmar Pencil Box Market Revenues, 2014-2024F ($ Million)
95. Myanmar Pencil Box Market Volume, 2014-2024F (Million Units)
96. Myanmar Pencil Box Average Selling Price, 2014-2024F ($/Unit)
97. Myanmar Files and Folders Market Revenues, 2014-2024F ($ Million)
98. Myanmar Adhesive Market Revenues, 2014-2024F ($ Million)
99. Myanmar Technical Instruments Market Revenues, 2014-2024F ($ Million)
100. Myanmar Educational Application Market Revenues, 2014-2024F ($ Million)
101. Myanmar School Age Population Projections, 2015-2025 (Million)
102. Myanmar Office Application Market Revenues, 2014-2024F ($ Million)
103. Yangon Retail Supply Stock, 2011-2020 (GLA sq.m.)
104. Mandalay Retail Supply Stock, 2011-2019 (GLA sq.m.) 
105. Myanmar Other Applications Market Revenues, 2014-2024F ($ Million)
106. Myanmar Stationery Market Revenues, By Regions, 2014-2024F ($ Million)
107. Myanmar Actual Government Spending Vs Actual Government Revenues, 2015-2023F (MMK Trillion) 
108. Myanmar Total Investment as a Percent of GDP, 2014-2022F
109. Myanmar Education Budget Spending, 2013-18 ($ Million)
110. Myanmar National Education Strategic Plan 2016-21
111. Myanmar Paper Stationery Market Opportunity Assessment, By Types, 2024F
112. Myanmar Non Paper Stationery Market Opportunity Assessment, By Types, 2024F
113. Myanmar Copier Market Volume Share, Domestic Brands Vs International Brands, 2017
114. Myanmar Copier Market Revenue Share, By Company, 2017
115. Myanmar Executive Notebook Market Revenue Share, By Company, 2017
116. Myanmar Pen Market Ranking, By Company, 2017
117. Myanmar Pencil Market Ranking, By Company, 2017
List of Tables
1. Myanmar Number of Schools, By Category, 2015-16
2. Myanmar School Going Population By Age Group, 2015-2025 (Million)
3. Myanmar Copier Paper Market Revenues, By GSM Type, 2014-2024F ($ Million)
4. Myanmar Copier Paper Market Volume, By GSM Type, 2014-2024F (Thousand Metric Tonnes)
5. Myanmar Notebook Market Revenues, By Size, 2014-2024F ($ Million)
6. Myanmar Notebook Market Volume, By Size, 2014-2024F (Million Units)
7. Myanmar Pencil Market Revenues, By Types of Material, 2014-2024F ($ Million)
8. Myanmar Pencil Market Volume, By Types of Material, 2014-2024F (Million Units)
9. Myanmar Scale Market Revenues, By Types, 2014-2024F ($ Million)
10. Myanmar Scale Market Volume, By Types, 2014-2024F (Million Units)
11. Myanmar Art Stationery Market Revenues, By Types, 2014-2024F ($ Million)
12. Myanmar School Age Population Projections 6-17 years. By State, 2015 & 2030 (Thousands)
13. Myanmar Upcoming Office Projects
14. Myanmar School Age Population (6-17 years), By States, 2015 & 2020 (Thousand)
15. Myanmar Functional Expenditure Allocation, 2013 – 2020
16. Myanmar Total Budget for Education By Sub-Sectors, 2016-2021 ($ Billion)
17. Myanmar Government Education Finance, 2016-21 ($ Billion)



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※当市場調査資料(DATA8102310 )"文房具のミャンマー市場" (英文:Myanmar Stationery Market (2018-2024): Market Forecast By Paper Stationery Types (Copier Paper (65-70 GSM, 70-80 GSM and Above 80 GSM), Exercise Notebook (Notebook, Drawing Notebook, Notepad and Others including Graph Notebook and Practical Notebook), Premium Paper Stationery (Spiral/Wiro Notebook, Executive Notebook and Diary), Other Paper Stationery (Drawing Paper and Pastel Sheet)), Non - Paper Stationery - By Types (Pen (Ball Pen, Gel Pen, Direct Fill Pen and Others including Fountain Pen and Premium Pen), Pencil (Wooden Pencil and Other Pencils including Polymer and Mechanical), Scale, Eraser, Sharpener, Art Stationery and Others including Files & Folders, Adhesives and Technical Instruments)), By Applications (Education, Office and Others), By Regions (Northern and Southern) and Competitive Landscape)は6Wresearch社が調査・発行しており、H&Iグローバルリサーチが販売します。


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