OTTビデオのアジア市場

◆英語タイトル:Over-the-Top Video in Asia Pacific: Content and Pricing Strategies
◆発行会社/調査会社:GlobalData
◆商品コード:TC0120IR
◆発行日:2018年4月12日
◆調査対象地域:アジア太平洋
◆産業分野:IT・通信
◆ページ数:30
◆レポート言語:英語
◆レポート形式:PDF
◆納品方式:Eメール(受注後24時間以内)
◆販売価格オプション(消費税別)
Single User(1名様閲覧用)USD1,195 ⇒換算¥131,450見積依頼/購入/質問フォーム
Site License(同一事業所内共有可)USD2,390 ⇒換算¥262,900見積依頼/購入/質問フォーム
Enterprisewide License(複数事業所内共有可)USD3,585 ⇒換算¥394,350見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらで、ご購入に関する詳細案内はご利用ガイドでご確認いただけます。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※本体価格が¥30,000未満のレポートにつきましては、ハンドリングチャージ¥5,000が別途かかります。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※レポート納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。(振込先:三菱UFJ銀行/京橋支店/H&Iグローバルリサーチ株式会社)
GlobalData社の概要及び新刊レポートはこちらでご確認いただけます。

★グローバルリサーチ資料[OTTビデオのアジア市場]についてメールでお問い合わせはこちら
*** レポート概要(サマリー)***

Over-the-Top Video in Asia Pacific: Content and Pricing Strategies
Summary

“Over-the-Top Video in Asia Pacific: Content and Pricing Strategies”, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the Over the Top (OTT) video market in Asia Pacific. It delivers deep qualitative insight into the OTT Video market, analyzing key trends on content offers, business models for content delivery and pricing strategies.

The OTT video market in Asia Pacific is highly competitive and features strong competition between regional players and international providers. OTT video service providers come in a variety of forms, including pay-TV operators, broadcasters, Internet distributors, online retailers, production studios, media companies, telecom operators and IT vendors.

It provides in-depth analysis of the following –
- Section 1: OTT Video Content Strategies; a look at OTT video market definition and types of OTT video providers. This section details OTT video best practices regarding content trends, content offers and content delivery formats.
- Section 2: OTT Video Pricing Strategies; an analysis on OTT video business models and pricing strategies for SVOD and TVOD;
- Section 3: Case studies; four case studies of leading Asia Pacific OTT video market players are presented in this section, showcasing their KPIs and growth strategy.
- Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for Telecom operators, OTT video service providers and regulators.

Scope

- Most OTT platforms in APAC provide hybrid models, both in terms of revenue models (AVoD, SVoD and TVoD) as well as in terms of live versus video on demand content.
- Rising competition for content acquisition has increased content costs and driven many OTT players to invest in production of their own content.
- The rise of live streaming platforms is prominent in Asia. OTT video platforms that focus on providing a platform for live streams of both professional and amateur content creators in niche categories like gaming, fashion and makeup have gained success.
- The new content format has wide appeal among young viewers, while investors are encouraged by the potential for quicker returns compared to traditional OTT video due to relatively lower costs.

Reasons to buy

- This Insider Report provides a comprehensive examination of the OTT video business models for content delivery in the Asia Pacific market to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
- Four case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for Telecom operators, OTT video service providers and regulators.
- With more than 10 charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.

*** レポート目次(コンテンツ)***

Table of Contents
Table of contents 3
List of exhibits 4
Executive summary 5
Section 1: OTT Video Content Strategies 6
OTT video definition and market context 7
OTT video content best practices 8
Section 2: OTT Video Pricing Strategies 12
OTT video business models and pricing strategy 13
Section 3: Case Studies 17
Viu 18
V Live 19
Tencent Video 20
Section 4: Key Findings and Recommendations 21
Key findings 22
Recommendations 23
Appendix 24
OTT video content index 25
Companies mentioned 26
Acronyms and definitions 27
About the authors 28
Contact information 29



List of Figures
Exhibit 1: Types of OTT video providers 7
Exhibit 2: OTT video providers in Asia Pacific by type, 2018 8
Exhibit 3: Select OTT video content trends, Asia Pacific, 2018 9
Exhibit 4: OTT video content offers, 2018 10
Exhibit 5: OTT video content delivery format, Asia Pacific, 2018 11
Exhibit 6: Pricing of SVoD OTT providers, 2018 13
Exhibit 7: Pricing of TVoD OTT providers, 2018 14
Exhibit 8: SVoD OTT video player positioning in Asia Pacific based on pricing and content strategy, 2018 15
Exhibit 9: SVoD OTT video player positioning in Asia Pacific based on pricing and content strategy, 2018* 16
Exhibit 10: OTT video content index composition 26

*** 免責事項 ***
https://www.globalresearch.co.jp/disclaimer/


※おすすめ調査資料
※当サイト上のレポートデータは弊社H&Iグローバルリサーチ運営のMarketReport.jpサイトと連動しています。
※当市場調査資料(TC0120IR )"OTTビデオのアジア市場" (英文:Over-the-Top Video in Asia Pacific: Content and Pricing Strategies)はGlobalData社が調査・発行しており、H&Iグローバルリサーチが販売します。


◆H&Iグローバルリサーチのお客様(例)◆


※当サイトに掲載していない調査資料も弊社を通してご購入可能ですので、お気軽にご連絡ください。ウェブサイトでは紹介しきれない資料も数多くございます。
※H&Iグローバルリサーチ(登録第5864124号)及びH&I(登録第5783645号)はH&Iグローバルリサーチ株式会社の商標です。