アメリカの広告、PRおよびマーケティングサービス産業

◆英語タイトル:Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541800
◆発行会社/調査会社:Plunkett Research
◆商品コード:PLUN40903
◆発行日:2014年8月
◆調査対象地域:アメリカ
◆産業分野:サービス
◆ページ数:63
◆レポート言語:英語
◆レポート形式:PDF
◆納品方式:Eメール
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*** レポート概要(サマリー)***

Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541800

Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research.

Key Findings:
• Advertising, Public Relations and Marketing Services Industry (U.S.) to reach $179.7 billion by 2021.
• New Study offers Complete Benchmarking and Metrics of the U.S. Advertising, Public Relations and Marketing Services Industry, including Average EBITDA, Operating Ratios and Sales per Employee.

Core Benefits to Customer:
1) Comprehensive overview of an industry’s financial results, ratios, vital statistics and metrics in one package
2) Complete benchmarking of the industry and its top companies
3) Deep industry and company financials

This Plunkett Analytics Report Features:
1) Historical data
2) Revenue forecasts, growth rates and CAGR
3) Operating ratios
4) Complete data for benchmarking a company to its industry and to specific leading companies
5) Benchmarking this industry to all U.S. industries
6) Deep profiles and financial histories/operating ratios for up to ten top U.S.-based companies

Pages: 63
Statistical Tables Provided: 33
Charts Provided: 21
Geographic: US

Designed to benefit:
• Analysis and Financial Modeling
• Investment Professionals
• Lenders
• M&A Advisors
• Appraisers
• Consultants

Similar reports are available from Plunkett Research for nearly all U.S. industries.

“Plunkett Research has built a solid reputation providing industry analysis and research in a diverse spectrum of areas—energy and utilities, finance and investment, health care and biotechnology, and engineering and research to name a few.” American Reference Books Annual

Key Data:

Industry Summary
• Revenues historical through 2013
• Revenues projected through 2021
• Employee Count 2007-2013
• Annual Growth Rate 2013
• CAGR 2006 through 2013
• CAGR 2014 through 2021
• Top U.S. Companies

Employment and Establishments
• Number of Firms 2007-2013
• Number of Establishments 2007-2013
• Employees, 2007-2013
• Average Annual Sales per Firm & per Establishment 2007-2013
• Sales per Employee

Average Annual Operating Ratios
• Revenue Compared to All Industries
• Expenses Compared to All Industries
• Profits & Income Taxes Compared to All Industries

Benchmarks

This Industry Compared to All Industries
• Comparison of Revenues, Profits and Taxes to All Industries

Industry Results, Publicly-Held Companies (U.S.), Average for all Companies
• Industry Income Statement, Balance Sheet, Cash Flow Statement, 2008-2013

Top Companies Profiled & Ranked
• In-Depth Profiles, Financial Reports, Ranks & Executive Lists for Top U.S.-Based Corporations

Top Companies Ranked
• Market Capitalization
• Employees
• Revenue
• Net Income
• 3-Year Revenue Growth
• 3-Year Income Growth
• Return on Assets
• Return on Equity
• Return on Invested Capital

List of Leading (Public and Private) Companies

Comparison of Individual Top Publicly-Held Companies to Industry Averages, 2013
• Income Statements, Balance Sheets and Cash Flow Statements

Companies Profiled:
• Omnicom Group Inc
• Interpublic Group of Companies Inc
• Alliance Data Systems Corporation
• ICOM+IN
• Acosta Inc
• Clear Channel Outdoor Holdings Inc
• Groupon Inc
• Ogilvy & Mather Worldwide
• Valassis Communications Inc (RedPlum)
• Havas Worldwide Inc

*** レポート目次(コンテンツ)***

I. Introduction
A. Core Benefits to Customer:
• Comprehensive overview of an industry’s financial results, ratios and vital metrics in one package
• Benchmarking of:
• a) Deep financials of each of the leading companies in the industry
• b) Multi-year financial averages for all companies in the industry
• c) This industry’s financial ratios compared to all other industries.
• Historical revenues
• Enterprise population
• Multi-year employee count and sales per employee
• Current and forecast revenues and CAGR to 2021
• Profiles of the industry’s leading firms, with multi-year financial histories

II. Industry Description for this NAIC Code
• Types of business activities

III. Industry Summary, Current Year
• Revenues and CAGR 2013
• Revenue forecast to 2021 with CAGR
• Historical revenues
• Historical CAGR
• Top U.S. companies, by revenues
• Employment within the industry, 2013 and historic

IV. Employment and Establishment Count
• Number of firms and establishments, 2007-2013
• Employees, 2007-2013, with growth rates
• Average annual sales per firm and per establishment, 2007-2013
• Annual sales per employee, 2007-2013

V. This Industry’s Financial Data, U.S., With Revenue Projections to 2021

A. Revenues, Historical and Projected
• Historical revenues & CAGR growth rates, 2006-2013
• Projected revenues & CAGR growth rates, 2014-2021

B. Average Annual Operating Ratio Estimates and Benchmarks for Current Year
• Income items, expenses, profits and taxes as a percent of total revenues for this industry

C. This Industry Compared to All Industries, Benchmarks for Current Year

• Comparison of revenues for this industry to total revenues for all industries
• Comparison of EBITDA, profits and income taxes for this industry to the same items in total for all industries

D. Table of Companies Used in Creating Industry Averages
• Detailed, alphabetical listing of companies, with revenues, location, ticker symbol and exchange

E. Industry Results and Benchmarks for Publicly-Held Companies
• Income statement averages, 2008-2013
• All income statement items, including, cost of sales, SGA, R&D, salaries and wages, and EBITDA, with ratios
• Chart showing key expenses as a percent of revenues
• Balance sheet averages, 2008-2013
• All items, including property plant and equipment, accumulated depreciation, goodwill, and long term debt, including ratios
• Cash flow averages, 2008-2013
• All cash flow items

VI. Top Companies Profiled & Ranked
• In-depth profiles, financial reports, ranks & executive lists for up to 10 top U.S.-based corporations

A. Top Companies Ranked for Key Items:
• Approximate market capitalization
• Employees
• Revenues
• Net income
• 3-Year revenue growth (%)
• 3-Year income growth (%)
• Return on assets (%)
• Return on equity (%)
• Return on invested capital (%)

B. Benchmarking of the Industry’s Top Companies, to Each Other and to their Industry’s Averages for All Metrics
• Income statements, balance sheets and cash flow statements for each of the top companies compared to the industry’s overall average

C. Corporate Profiles (Descriptions of the Top Companies Within the Industry, Including Executive Listings and Multi-Year Financial Results)
• Contact information, executive lists
• Business descriptions
• Key financial data for 6 years
• Brands and divisions
• Top salaries
• Corporate culture
• Charts comparing revenues vs. net income

VII. Appendix: Assumptions
• U.S. GDP Growth and Forecasts, 2011-2021

VIII. Data Description and Sources



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