処方的分析の世界市場(~2026年):コンポーネント別、用途別(顧客維持・エンゲージメント、個別化推奨)、展開別、組織規模別、産業別、機能別、地域別

調査会社MarketsandMarkets社が発行したリサーチレポート(データ管理コード:TC4874)
◆英語タイトル:Prescriptive Analytics Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026
◆発行会社/調査会社:MarketsandMarkets
◆商品コード:TC4874
◆発行日:2021年11月4日
◆調査対象地域:グローバル
◆産業分野:医療
◆ページ数:259
◆レポート言語:英語
◆レポート形式:PDF
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★グローバルリサーチ資料[処方的分析の世界市場(~2026年):コンポーネント別、用途別(顧客維持・エンゲージメント、個別化推奨)、展開別、組織規模別、産業別、機能別、地域別]についてメールでお問い合わせはこちら
マーケッツアンドマーケッツ社は処方的分析の世界市場規模が2021年49億ドルから2026年143億ドルまで、年平均24.0%成長すると予想しています。本市場調査レポートでは、世界の処方的分析市場について調査・分析し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、市場動向、産業動向、コンポーネント別(ソフトウェア、サービス)分析、用途別(リスク管理、運用管理、収益管理、ネットワーク管理、サプライチェーン管理)分析、ビジネス機能別(人的管理、販売、マーケティング、財務、業務)分析、データ別(非構造化データ、半構造化データ、構造化データ)分析、地域別分析、競争状況、企業情報、隣接市場などの項目を掲載しています。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・市場動向
・産業動向
・処方的分析の世界市場規模:コンポーネント別(ソフトウェア、サービス)
・処方的分析の世界市場規模:用途別(リスク管理、運用管理、収益管理、ネットワーク管理、サプライチェーン管理)
・処方的分析の世界市場規模:ビジネス機能別(人的管理、販売、マーケティング、財務、業務)
・処方的分析の世界市場規模:データ別(非構造化データ、半構造化データ、構造化データ)
・処方的分析の世界市場規模:地域別
・競争状況
・企業情報
・隣接市場
*** レポート概要(サマリー)***

“The prescriptive analytics market size to grow from USD 4.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 24.0% during the forecast period.”
Various factors such as increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence to drive the market, and proliferation of customer channels are expected to drive the adoption of prescriptive analytics solutions and services.
Prescriptive analytics is an advanced form of analytics, which comprehensively analyzes the data to determine the best possible outcomes among numerous choices under given parameters. This advanced technology combines tools and techniques, such as machine learning, artificial intelligence, mathematical sciences, and multiple computational modeling procedures to prescribe the next course of action that should be undertaken. The technology is capable of forecasting future scenarios, prescribing various outcomes that might arise with the passage of time. The prescriptive analytics technology utilizes both descriptive as well as predictive analytical algorithms to help businesses make quick and actionable decisions in near real-time. The much-anticipated self-driving cars are the best example of prescriptive analytical techniques that will drive the way into the future.

“The cloud segment to have the highest CAGR during the forecast period.”
By deployment mode, the prescriptive analytics market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Prescriptive analytics solution providers are focusing on cloud-based prescriptive solutions for their clients, as many organizations have migrated to either a private or a public cloud. Cloud-based solutions and services providers, such as IBM Corporation, Ayata, and Qual Metrix, are focusing on the development of cloud software that would incorporate the on-premises application into the cloud.

“The SMEs segment to hold higher CAGR during the forecast period.”
The prescriptive analytics market has been segmented by organization size into large enterprises and SMEs. The market for SMEs is expected to register a higher CAGR during the forecast period. These enterprises are early adopters of prescriptive analytics solutions. They are faced with the troublesome task of effectively managing security because of the diverse nature of IT infrastructure, which is complex in nature.

“Among regions, APAC to hold highest CAGR during the forecast period.”
APAC is expected to grow at a good pace during the forecast period. Security spending in APAC is increasing significantly due to the ever-growing threat landscape. Traditional methods are no longer adequate to manage and mitigate advanced cyberattacks. Hence, prescriptive analytics vendors in this region focus on innovations related to their product line. China, India, and Australia have displayed ample growth opportunities in the prescriptive analytics market.

Breakdown of primaries:
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the prescriptive analytics market.
 By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
 By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%
 By Region: APAC: 25%, Europe: 30%, North America: 30%, MEA: 10%, Latin America: 5%

The report includes the study of key players offering prescriptive analytics solutions and services. It profiles major vendors in the global prescriptive analytics market. The major vendors in the global prescriptive analytics market include IBM(US), Microsoft(US), Salesforce(US), SAP(Germany), SAS Institute(US), Talend(US), FICO(US), Ayata(US), Altair(US), Alteryx(US), Tibco(US), Sisense(US) and Infor(US).

Research Coverage:
The market study covers the prescriptive analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall prescriptive analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

*** レポート目次(コンテンツ)***

1 INTRODUCTION 26
1.1 INTRODUCTION TO COVID-19 26
1.2 COVID-19 HEALTH ASSESSMENT 26
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 26
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 27
1.3 COVID-19 ECONOMIC ASSESSMENT 28
FIGURE 3 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 28
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 29
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 29
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 30
1.4 OBJECTIVES OF THE STUDY 31
1.5 MARKET DEFINITION 32
1.5.1 INCLUSIONS AND EXCLUSIONS 32
1.6 MARKET SCOPE 33
FIGURE 6 PRESCRIPTIVE ANALYTICS MARKET: MARKET SEGMENTATION 33
1.6.1 REGIONAL SCOPE 34
1.6.2 YEARS CONSIDERED FOR THE STUDY 34
1.7 CURRENCY CONSIDERED 35
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020 35
1.8 STAKEHOLDERS 35
1.9 SUMMARY OF CHANGES 35
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
FIGURE 7 PRESCRIPTIVE ANALYTICS MARKET: RESEARCH DESIGN 37
2.1.1 SECONDARY DATA 38
2.1.2 PRIMARY DATA 38
TABLE 2 PRIMARY INTERVIEWS 39
2.1.2.1 Breakup of primary profiles 39
FIGURE 8 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 39
2.1.2.2 Key insights of industry experts 40
2.2 MARKET BREAKUP AND DATA TRIANGULATION 41
FIGURE 9 DATA TRIANGULATION 41
2.3 MARKET SIZE ESTIMATION 42
FIGURE 10 PRESCRIPTIVE ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 42
2.3.1 TOP-DOWN APPROACH 42
2.3.2 BOTTOM-UP APPROACH 43
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET 43
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET 44
FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET 45
FIGURE 14 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3, BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 46
2.4 MARKET FORECAST 47
TABLE 3 FACTOR ANALYSIS 47
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 48
FIGURE 15 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 48
2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY 49
FIGURE 16 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 49
2.7 ASSUMPTIONS FOR THE STUDY 50
2.8 LIMITATIONS OF THE STUDY 51
3 EXECUTIVE SUMMARY 52
TABLE 4 PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH,
2015–2020 (USD MILLION, Y-O-Y%) 53
TABLE 5 PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH RATE,
2021–2026 (USD MILLION, Y-O-Y%) 53
FIGURE 17 BY COMPONENT, SOFTWARE SEGMENT TO ACHIEVE A LARGER MARKET SIZE IN 2021 53
FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021 54
FIGURE 19 SUPPLY CHAIN MANAGEMENT APPLICATION TO DOMINATE THE MARKET IN 2021 54
FIGURE 20 ON-PREMISES DEPLOYMENT TO LEAD THE MARKET IN 2021 54
FIGURE 21 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021 55
FIGURE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 2021 55
FIGURE 23 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2021 56
4 PREMIUM INSIGHTS 57
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRESCRIPTIVE ANALYTICS MARKET 57
FIGURE 24 INCREASING ADOPTION OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TECHNOLOGIES TO BOOST THE MARKET GROWTH 57
4.2 PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL 58
FIGURE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO LEAD THE MARKET BY 2026 58
4.3 PRESCRIPTIVE ANALYTICS MARKET, BY REGION 58
FIGURE 26 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2020 58
4.4 PRESCRIPTIVE ANALYTICS MARKET, BY SOLUTION AND VERTICAL 59
FIGURE 27 RISK MANAGEMENT AND BANKING, FINANCIAL SERVICES, AND INSURANCE SEGMENTS TO ACCOUNT FOR THE LARGEST MARKET SHARES IN 2021 59
5 MARKET OVERVIEW 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 28 PRESCRIPTIVE ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 61
5.2.1 DRIVERS 61
5.2.1.1 Emergence of advanced technologies, such as big data and IoT 61
5.2.1.2 Rise in popularity of real-time accessibility of data for efficient business operations 62
5.2.2 RESTRAINTS 62
5.2.2.1 Complex analytical workflow 62
5.2.2.2 Dynamic nature of data 62
5.2.3 OPPORTUNITIES 62
5.2.3.1 Overcoming the lacunae of traditional business intelligence tools 62
5.2.3.2 Growing investment in big data infrastructure across geographies 63
5.2.3.3 Rise in cyber-crimes and need for crime prediction and prevention 63
5.2.4 CHALLENGES 64
5.2.4.1 Lack of advanced analytical knowledge among the workforce 64
5.2.4.2 Diversity of data models based on business needs 64
5.2.4.3 Reluctance to adopt advanced analytical technology 64
6 INDUSTRY TRENDS 65
6.1 INTRODUCTION 65
6.2 EVOLUTION 65
FIGURE 29 EVOLUTION OF PRESCRIPTIVE ANALYTICS MARKET 65
6.3 VALUE CHAIN ANALYSIS 67
FIGURE 30 PRESCRIPTIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS 67
6.4 CASE STUDY ANALYSIS 68
6.4.1 CASE STUDY 1: A BUILDING PRODUCTS MANUFACTURER SEES USD 5 MILLION IN ANNUAL VALUE WITH RIVER LOGIC 68
6.4.2 CASE STUDY 2: LOGI REPORT TO IMPROVE MORTGAGE OPERATIONS 69
6.4.3 CASE STUDY 3: TIBCO’S AGILE TECHNOLOGY ALLOWS CARGOSMART TO FACILITATE CUSTOMERS 69
6.4.4 CASE STUDY 4: IBM DRIVING INNOVATION IN BULK TANKER TRANSPORTATION WITH ADVANCED ANALYTICS AND OPTIMIZATION 70
6.4.5 CASE STUDY 5: ALTAIR VISUAL ANALYTICS IS THE CORE ELEMENT IN THE FLEXTRADE SECURITIES TRADING PLATFORM 70

6.5 PRESCRIPTIVE ANALYTICS USE CASES 71
6.5.1 INTRODUCTION 71
6.5.2 TRAVEL AND TRANSPORTATION OPTIMIZATION 71
6.5.3 OIL PRODUCTION THROUGH FRACKING 71
6.5.4 IMPROVING THE HEALTHCARE INDUSTRY 71
6.5.5 GOOGLE’S SELF-DRIVEN CAR 72
6.6 PATENT ANALYSIS 72
6.6.1 METHODOLOGY 72
6.6.2 DOCUMENT TYPE 72
TABLE 6 PATENTS FILED, 2018–2021 72
6.6.3 INNOVATION AND PATENT APPLICATIONS 72
FIGURE 31 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018-2021 73
6.6.3.1 Top applicants 73
FIGURE 32 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021 73
TABLE 7 TOP TEN PATENT OWNERS (US) IN THE PRESCRIPTIVE ANALYTICS MARKET, 2018-2021 74
6.7 PRICING MODEL ANALYSIS 74
6.8 TECHNOLOGY ANALYSIS 75
6.8.1 ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND PRESCRIPTIVE ANALYTICS 75
6.8.2 CLOUD COMPUTING AND PRESCRIPTIVE ANALYTICS 75
6.8.3 ANALYTICS AND PRESCRIPTIVE ANALYTICS 75
6.8.4 IOT AND PRESCRIPTIVE ANALYTICS 75
6.9 PORTER’S FIVE FORCES ANALYSIS 76
FIGURE 33 PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 76
TABLE 8 PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 76
6.9.1 THREAT OF NEW ENTRANTS 77
6.9.2 THREAT OF SUBSTITUTES 77
6.9.3 BARGAINING POWER OF SUPPLIERS 77
6.9.4 BARGAINING POWER OF BUYERS 77
6.9.5 INTENSITY OF COMPETITIVE RIVALRY 77
6.10 REGULATORY IMPLICATIONS 78
6.10.1 GENERAL DATA PROTECTION REGULATION 78
6.10.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996 78
6.10.3 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE 79
6.10.4 SARBANES-OXLEY ACT OF 2002 79
7 PRESCRIPTIVE ANALYTICS MARKET, BY COMPONENT 80
7.1 INTRODUCTION 81
TABLE 9 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 81
TABLE 10 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 81
FIGURE 34 SOFTWARE COMPONENT IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 81
7.2 SOFTWARE 82
TABLE 11 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 82
TABLE 12 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 82
7.3 SERVICES 83
TABLE 13 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION) 83
TABLE 14 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 83
7.3.1 PROFESSIONAL SERVICES 84
TABLE 15 PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 84
TABLE 16 PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 84
7.3.2 MANAGED SERVICES 85
TABLE 17 MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 85
TABLE 18 MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 85
8 PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY APPLICATION 86
8.1 INTRODUCTION 87
TABLE 19 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 87
TABLE 20 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 87
FIGURE 35 RISK MANAGEMENT APPLICATION IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 88
8.2 RISK MANAGEMENT 88
TABLE 21 RISK MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 88
TABLE 22 RISK MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 89
8.3 OPERATIONS MANAGEMENT 89
TABLE 23 OPERATION MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 89
TABLE 24 OPERATION MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 90
8.4 REVENUE MANAGEMENT 90
TABLE 25 REVENUE MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 90
TABLE 26 REVENUE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 91

8.5 NETWORK MANAGEMENT 91
TABLE 27 NETWORK MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 91
TABLE 28 NETWORK MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 92
8.6 SUPPLY CHAIN MANAGEMENT 92
TABLE 29 SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 92
TABLE 30 SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 93
8.7 WORKFORCE MANAGEMENT 93
TABLE 31 WORKFORCE MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 93
TABLE 32 WORKFORCE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 94
8.8 OTHER APPLICATIONS 94
TABLE 33 OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 94
TABLE 34 OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 95
9 PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION 96
9.1 INTRODUCTION 97
TABLE 35 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2015–2020 (USD MILLION) 97
TABLE 36 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2021–2026 (USD MILLION) 97
FIGURE 36 BUSINESS OPERATIONS FUNCTION IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 98
9.2 HUMAN RESOURCES 98
TABLE 37 HUMAN RESOURCES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 99
TABLE 38 HUMAN RESOURCES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 99
9.3 SALES 100
TABLE 39 SALES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 100
TABLE 40 SALES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 100
9.4 MARKETING 101
TABLE 41 MARKETING MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 101
TABLE 42 MARKETING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 101
9.5 FINANCE 102
TABLE 43 FINANCE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 102
TABLE 44 FINANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 103
9.6 OPERATIONS 103
TABLE 45 OPERATIONS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 104
TABLE 46 OPERATIONS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 104

10 PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY DATA TYPE 105
10.1 INTRODUCTION 106
TABLE 47 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2015–2020 (USD MILLION) 106
TABLE 48 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2021–2026 (USD MILLION) 106
FIGURE 37 STRUCTURED DATA TYPE IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 107
10.2 UNSTRUCTURED DATA 107
TABLE 49 UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 107
TABLE 50 UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 108
10.3 SEMI-STRUCTURED DATA 108
TABLE 51 SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 108
TABLE 52 SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 109
10.4 STRUCTURED DATA 109
TABLE 53 STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 109
TABLE 54 STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 110
TABLE 55 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 110
TABLE 56 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 110
11 PRESCRIPTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE 111
11.1 INTRODUCTION 112
TABLE 57 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2020 (USD MILLION) 112
TABLE 58 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 112
FIGURE 38 LARGE ENTERPRISE SEGMENT IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD 113
11.2 LARGE ENTERPRISES 113
TABLE 59 LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 114
TABLE 60 LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 114
11.3 SMALL AND MEDIUM-SIZED ENTERPRISES 114
TABLE 61 SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 115
TABLE 62 SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 115
12 PRESCRIPTIVE ANALYTICS MARKET, BY DEPLOYMENT MODEL 116
12.1 INTRODUCTION 117
TABLE 63 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2015–2020 (USD MILLION) 117
TABLE 64 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION) 117
FIGURE 39 ON-PREMISES DEPLOYMENT MODEL IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD 117
12.2 ON-PREMISES 118
TABLE 65 ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 118
TABLE 66 ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 118
12.3 CLOUD 119
TABLE 67 CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 119
TABLE 68 CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 119
13 PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL 120
13.1 INTRODUCTION 121
13.2 COVID-19 IMPACT 121
TABLE 69 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION) 122
TABLE 70 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 122
FIGURE 40 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS ESTIMATED TO BE THE LARGEST MARKET DURING THE FORECAST PERIOD 123
13.3 HEALTHCARE AND LIFE SCIENCES 123
TABLE 71 HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 124
TABLE 72 HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 124
13.4 BANKING, FINANCIAL SERVICES, AND INSURANCE 125
TABLE 73 BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 125
TABLE 74 BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 126
13.5 TELECOM AND INFORMATION TECHNOLOGY 126
TABLE 75 TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 126
TABLE 76 TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 127

13.6 RETAIL AND ECOMMERCE 127
TABLE 77 RETAIL AND CONSUMER GOODS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 127
TABLE 78 RETAIL AND ECOMMERCE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 128
13.7 MEDIA AND ENTERTAINMENT 128
TABLE 79 MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 129
TABLE 80 MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 129
13.8 MANUFACTURING 129
TABLE 81 MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 130
TABLE 82 MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 130
13.9 ENERGY AND UTILITY 131
TABLE 83 ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 131
TABLE 84 ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 132
13.10 TRAVEL AND HOSPITALITY 132
TABLE 85 TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 133
TABLE 86 TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 133
13.11 TRANSPORTATION AND LOGISTICS 133
TABLE 87 TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 134
TABLE 88 TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 134
13.12 GOVERNMENT AND DEFENSE 134
TABLE 89 GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 135
TABLE 90 GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 135
13.13 OTHER VERTICALS 136
TABLE 91 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 136
TABLE 92 OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 136
14 PRESCRIPTIVE ANALYTICS MARKET, BY REGION 137
14.1 INTRODUCTION 138
14.2 COVID-19 IMPACT 138
FIGURE 41 SOUTH KOREA TO HAVE THE HIGHEST CAGR IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD 139
TABLE 93 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION) 139
TABLE 94 PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 139
FIGURE 42 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD 140
14.3 NORTH AMERICA 140
14.3.1 NORTH AMERICA: REGULATIONS 140
14.3.1.1 Personal Information Protection and Electronic Documents
Act (PIPEDA) 140
14.3.1.2 Gramm-Leach-Bliley Act 141
14.3.1.3 Health Insurance Portability and Accountability Act (HIPAA) of 1996 141
14.3.1.4 Federal Information Security Management Act (FISMA) 141
14.3.1.5 Federal Information Processing Standards (FIPS) 141
14.3.1.6 California Consumer Privacy Act (CSPA) 142
FIGURE 43 NORTH AMERICA MARKET SNAPSHOT 142
TABLE 95 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 143
TABLE 96 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 143
TABLE 97 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 143
TABLE 98 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 144
TABLE 99 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 144
TABLE 100 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 145
TABLE 101 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 145
TABLE 102 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 145
TABLE 103 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 146
TABLE 104 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 146
TABLE 105 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 146
TABLE 106 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 146
TABLE 107 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 147
TABLE 108 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 147
TABLE 109 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 147
TABLE 110 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 148
TABLE 111 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 148
TABLE 112 NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 148
14.3.2 UNITED STATES 149
14.3.3 CANADA 149
14.4 EUROPE 149
14.4.1 EUROPE: REGULATIONS 150
14.4.1.1 General Data Protection Regulation (GDPR) 150
14.4.1.2 European Committee for Standardization (CEN) 150
14.4.1.3 EU’s General Court 150
TABLE 113 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION) 150
TABLE 114 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 151
TABLE 115 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION) 151
TABLE 116 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 151
TABLE 117 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 152
TABLE 118 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 152
TABLE 119 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION) 152
TABLE 120 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 153
TABLE 121 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2015–2020 (USD MILLION) 153
TABLE 122 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2021–2026 (USD MILLION) 153
TABLE 123 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 154
TABLE 124 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 154
TABLE 125 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 154
TABLE 126 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 154
TABLE 127 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION) 155
TABLE 128 EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 155
14.4.2 UNITED KINGDOM 156
14.4.3 FRANCE 156
14.4.4 GERMANY 156
14.4.5 REST OF EUROPE 156
14.5 ASIA PACIFIC 157
14.5.1 ASIA PACIFIC: REGULATIONS 157
14.5.1.1 Personal Data Protection Act (PDPA) 157
14.5.1.2 International Organization for Standardization (ISO) 27001 157
FIGURE 44 ASIA PACIFIC AMERICA MARKET SNAPSHOT 158
TABLE 129 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 158
TABLE 130 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 158
TABLE 131 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 159
TABLE 132 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 159
TABLE 133 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 160
TABLE 134 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 160
TABLE 135 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION) 160
TABLE 136 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 161
TABLE 137 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 161
TABLE 138 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 161
TABLE 139 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 162
TABLE 140 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 162
TABLE 141 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 162
TABLE 142 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 162
TABLE 143 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION) 163
TABLE 144 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 163
TABLE 145 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION) 164
TABLE 146 ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 164
14.5.2 AUSTRALIA 164
14.5.3 NEW ZEALAND 165
14.5.4 SOUTH KOREA 165
14.5.5 CHINA 165
14.5.6 INDIA 166
14.5.7 REST OF ASIA-PACIFIC 166
14.6 MIDDLE EAST AND AFRICA 166
14.6.1 MIDDLE EAST AND AFRICA: REGULATIONS 166
14.6.1.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 166
14.6.1.2 GDPR Applicability in KSA 167
14.6.1.3 Protection of Personal Information Act (POPIA) 167
TABLE 147 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION) 167
TABLE 148 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 167
TABLE 149 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2015–2020 (USD MILLION) 168
TABLE 150 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION) 168
TABLE 151 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 169
TABLE 152 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 169
TABLE 153 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY SERVICE, 2015–2020 (USD MILLION) 169
TABLE 154 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION) 170
TABLE 155 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DATA TYPE, 2015–2020 (USD MILLION) 170
TABLE 156 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DATA TYPE, 2021–2026 (USD MILLION) 170
TABLE 157 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 170
TABLE 158 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 171
TABLE 159 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 171
TABLE 160 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 171
TABLE 161 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY VERTICAL, 2015–2020 (USD MILLION) 172
TABLE 162 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION) 172
TABLE 163 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION) 173
TABLE 164 MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 173
14.6.2 MIDDLE EAST 173
14.6.3 AFRICA 173

14.7 LATIN AMERICA 174
14.7.1 LATIN AMERICA: REGULATIONS 174
14.7.1.1 Brazil Data Protection Law 174
14.7.1.2 Argentina Personal Data Protection Law No. 25.326 174
TABLE 165 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 175
TABLE 166 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 175
TABLE 167 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 175
TABLE 168 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 176
TABLE 169 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2015–2020 (USD MILLION) 176
TABLE 170 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 177
TABLE 171 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 177
TABLE 172 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 177
TABLE 173 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION) 178
TABLE 174 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION) 178
TABLE 175 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 178
TABLE 176 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 178
TABLE 177 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 179
TABLE 178 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 179
TABLE 179 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 179
TABLE 180 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 180
TABLE 181 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 180
TABLE 182 LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 180
14.7.2 BRAZIL 181
14.7.3 MEXICO 181
14.7.4 REST OF LATIN AMERICA 181

15 COMPETITIVE LANDSCAPE 182
15.1 OVERVIEW 182
15.2 KEY PLAYER STRATEGIES 182
FIGURE 45 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN THE PRESCRIPTIVE ANALYTICS MARKET 182
15.3 REVENUE ANALYSIS 183
FIGURE 46 REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS 183
15.4 MARKET SHARE ANALYSIS 184
FIGURE 47 PRESCRIPTIVE ANALYTICS MARKET SHARE ANALYSIS 184
TABLE 183 PRESCRIPTIVE ANALYTICS MARKET: DEGREE OF COMPETITION 185
15.5 COMPANY EVALUATION QUADRANT 185
15.5.1 STARS 185
15.5.2 EMERGING LEADERS 185
15.5.3 PERVASIVE PLAYERS 185
15.5.4 PARTICIPANTS 185
FIGURE 48 KEY PRESCRIPTIVE ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021 186
15.6 COMPETITIVE BENCHMARKING 187
TABLE 184 COMPANY SOLUTION FOOTPRINT (TOP THREE) 187
TABLE 185 COMPANY REGION FOOTPRINT 188
15.7 STARTUP/SME EVALUATION QUADRANT 189
15.7.1 PROGRESSIVE COMPANIES 189
15.7.2 RESPONSIVE COMPANIES 189
15.7.3 DYNAMIC COMPANIES 189
15.7.4 STARTING BLOCKS 189
FIGURE 49 STARTUP/SME PRESCRIPTIVE ANALYTICS MARKET EVALUATION MATRIX, 2021 190
15.8 COMPETITIVE SCENARIO 191
15.8.1 PRODUCT LAUNCHES 191
TABLE 186 PRODUCT LAUNCHES, JULY 2020–AUGUST 2021 191
15.8.2 DEALS 193
TABLE 187 DEALS, OCTOBER 2020–AUGUST 2021 193

16 COMPANY PROFILES 194
(Business and financial overview, Products offered, Recent developments & MnM View)*
16.1 KEY PLAYERS 194
16.1.1 IBM 194
TABLE 188 IBM: BUSINESS OVERVIEW 194
FIGURE 50 IBM: FINANCIAL OVERVIEW 195
TABLE 189 IBM: SOLUTIONS OFFERED 195
TABLE 190 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 196

TABLE 191 IBM: DEALS 196
16.1.2 MICROSOFT 198
TABLE 192 MICROSOFT: BUSINESS OVERVIEW 198
FIGURE 51 MICROSOFT: COMPANY SNAPSHOT 199
TABLE 193 MICROSOFT: SOLUTIONS OFFERED 199
TABLE 194 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 200
TABLE 195 MICROSOFT: DEALS 200
16.1.3 SALESFORCE 202
TABLE 196 SALESFORCE: BUSINESS OVERVIEW 202
FIGURE 52 SALESFORCE: COMPANY SNAPSHOT 203
TABLE 197 SALESFORCE: SOLUTIONS OFFERED 203
TABLE 198 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 204
TABLE 199 SALESFORCE: DEALS 204
16.1.4 SAP 206
TABLE 200 SAP: BUSINESS OVERVIEW 206
FIGURE 53 SAP: FINANCIAL OVERVIEW 207
TABLE 201 SAP: SOLUTIONS OFFERED 207
TABLE 202 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 208
TABLE 203 SAP: DEALS 208
16.1.5 SAS INSTITUTE 210
TABLE 204 SAS INSTITUTE: BUSINESS OVERVIEW 210
FIGURE 54 SAS: FINANCIAL OVERVIEW 210
TABLE 205 SAS: SOLUTIONS OFFERED 211
TABLE 206 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS 211
TABLE 207 SAS: DEALS 211
16.1.6 TALEND 213
TABLE 208 TALEND: BUSINESS OVERVIEW 213
FIGURE 55 TALEND: FINANCIAL OVERVIEW 213
TABLE 209 TALEND: SOLUTIONS OFFERED 214
TABLE 210 TALEND: PRODUCT LAUNCHES AND ENHANCEMENTS 214
TABLE 211 TALEND: DEALS 214
16.1.7 FICO 215
TABLE 212 FICO: BUSINESS OVERVIEW 215
FIGURE 56 FICO: FINANCIAL OVERVIEW 216
TABLE 213 FICO: SOLUTIONS OFFERED 216
TABLE 214 FICO: PRODUCT LAUNCHES AND ENHANCEMENTS 217
TABLE 215 FICO: DEALS 217
16.1.8 ALTAIR 218
TABLE 216 ALTAIR: BUSINESS OVERVIEW 218
FIGURE 57 ALTAIR: COMPANY SNAPSHOT 219
TABLE 217 ALTAIR: SOLUTIONS OFFERED 219

TABLE 218 ALTAIR: PRODUCT LAUNCHES AND ENHANCEMENTS 220
TABLE 219 ALTAIR: DEALS 220
16.1.9 TIBCO 221
TABLE 220 TIBCO: BUSINESS OVERVIEW 221
TABLE 221 TIBCO SOFTWARE: SOLUTIONS OFFERED 221
TABLE 222 TIBCO SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS 222
TABLE 223 TIBCO SOFTWARE: DEALS 222
16.1.10 ALTERYX 223
TABLE 224 ALTERYX: BUSINESS OVERVIEW 223
FIGURE 58 ALTERYX: COMPANY SNAPSHOT 224
TABLE 225 ALTERYX: SOLUTIONS OFFERED 224
TABLE 226 ALTERYX: PRODUCT LAUNCHES AND ENHANCEMENTS 225
TABLE 227 ALTERYX: DEALS 225
16.1.11 SISENSE 226
TABLE 228 SISENSE: BUSINESS OVERVIEW 226
TABLE 229 SISENSE: SOLUTIONS OFFERED 226
TABLE 230 SISENSE: PRODUCT LAUNCHES AND ENHANCEMENTS 227
TABLE 231 SISENSE: DEALS 227
16.1.12 INFOR 228
TABLE 232 INFOR: BUSINESS OVERVIEW 228
TABLE 233 INFOR: SOLUTIONS OFFERED 228
TABLE 234 INFOR: PRODUCT LAUNCHES AND ENHANCEMENTS 229
TABLE 235 INFOR: DEALS 229
16.1.13 RAPIDMINER 230
16.1.14 IMPROVADO 230
16.1.15 FRONTLINE SYSTEMS 231
16.1.16 ZEBRA 231
16.1.17 RIVER LOGIC 232
16.1.18 AYATA 232
16.1.19 LOGI ANALYTICS 233
16.1.20 HAPPIEST MINDS 233
16.1.21 STITCH DATA 234
16.1.22 QLIK 234
16.1.23 MITEK ANALYTICS 235
16.1.24 NETFORMX 235
16.1.25 PANORAT.IO 236
*Details on Business and financial overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.

17 ADJACENT MARKETS 237
17.1 INTRODUCTION 237
17.2 MOBILE APPS AND WEB ANALYTICS MARKET - GLOBAL FORECAST TO 2025 237
17.2.1 MARKET DEFINITION 237
17.2.2 MARKET OVERVIEW 237
TABLE 236 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y %) 238
TABLE 237 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %) 238
17.2.3 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT 238
TABLE 238 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 238
TABLE 239 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 239
17.2.4 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION 239
TABLE 240 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 239
TABLE 241 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 240
17.2.5 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE 240
TABLE 242 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 240
TABLE 243 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 241
17.2.6 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE 241
TABLE 244 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 241
TABLE 245 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 242
17.2.7 MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL 242
TABLE 246 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 242
TABLE 247 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 243
17.2.8 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION 243
TABLE 248 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 244
TABLE 249 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 244
17.2.9 BIG DATA MARKET - GLOBAL FORECAST TO 2025 244
17.2.9.1 Market definition 244
17.2.9.2 Market overview 245
17.2.9.2.1 Big data market, by component 245
TABLE 250 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 245
TABLE 251 SOLUTIONS: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 246
TABLE 252 BIG DATA MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 246
TABLE 253 PROFESSIONAL SERVICES: BIG DATA MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 246
17.2.9.2.2 Big data market, by deployment mode 247
TABLE 254 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION) 247
TABLE 255 CLOUD: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 247
17.2.9.2.3 Big data market, by organization size 247
TABLE 256 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 248
17.2.9.2.4 Big data market, by business function 248
TABLE 257 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION) 248
17.2.9.2.5 Big data market, by industry vertical 249
TABLE 258 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 249
17.2.9.2.6 Big data market, by region 250
TABLE 259 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 250
18 APPENDIX 251
18.1 DISCUSSION GUIDE 251
18.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 255
18.3 AVAILABLE CUSTOMIZATIONS 257
18.4 RELATED REPORTS 257
18.5 AUTHOR DETAILS 258

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