◆英語タイトル：Qatar Internet of Things (IoT) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
Qatar Internet of Things (IoT) Market is expected to register a CAGR of 32.65% over the forecast period (2021 – 2026). Of all the Arab countries, Qatar is one of the few that can be termed as technologically advanced. The country witnesses a high rate of innovation, starting from IoT, virtual reality, robotics, and the most recent, 5G. Furthermore, as part of its long-term vision and strategy, Qatar aims to become one of the smartest countries in the Middle East. Given the high internet and smartphone penetration levels, the country is poised to grow, in terms of technology-readiness, and it shows a high willingness to adopt new technologies. According to the World Economic Forum (WEF), in 2019, in Qatar, ICT adoption score was 83.8%, and it was ranked at number 8 among 141 countries. These factors are expected to drive the adoption of IoT in the country.
- The Ministry of Transportation and Communications (MOTC) in Qatar established Tasmu Digital Valley as an innovation cluster where multiple sectors can work together to achieve the goal of Smart Qatar. Tasmu Digital Valley is a smart platform that connects startups, entrepreneurs, investors, researchers, academics, students, multinational corporations, and institutions with the common goal of innovating new digital solutions. IoT as a component is 40% of the Tasmu Smart Qatar use cases. The government has committed to spending QAR 6 billion over the next few years implementing the Tasmu program. Other smart city initiatives that will draw heavily on IoT in their development: Lusail, a greenfield smart city with a target population of 260,000 to be completed in 2020 for USD 45 billion. Msheireb, a regeneration project of Doha’s downtown area with a focus on connectivity for USD 5.5 billion.
- Labeeb IoT is a product developed by the Qatar Mobility Innovations Center (QMIC). QMIC is the first independent innovation center in Qatar to focus on developing and deploying smart mobility services and systems. This promoted locally engineered knowledge and innovations to create technology-based industries that address regional challenges and grow with mega projects in Qatar. In particular, QMIC has been delivering IoT platforms and IoT solutions and services across several vertical domains, including Logistics & Telematics, Intelligent Transport, Road Safety, and Environment. Through its locations at the Qatar Science and Technology Park (QSTP), QMIC is working with major global and national companies and stakeholders to create a market-focused innovations ecosystem in the region.
- In December 2019, Microsoft announced plans to establish a new cloud data center region in Qatar to deliver its trusted, intelligent cloud services and expand the Microsoft global cloud infrastructure to 55 cloud regions across several countries. Qatar is anticipated to be available starting with Microsoft Azure in 2021, and Dynamics 365, Office 365, and Power Platform to follow. This collaboration with Microsoft comes as the part of accelerating the efforts led by the Government of Qatar to implement the country’s digital transformation plan and build a knowledge-based economy as presented in the Qatar National Vision 2030. Ministry of Transport and Communications (MOTC) announced its choice of Azure as its preferred cloud platform. Microsoft Azure is an ever-expanding set of cloud services that offers computing, networking, databases, analytics, and Internet of Things (IoT) services.
- The elderly population (greater than 65 years) in Qatar is estimated at over 30,000 persons. The increase in the elderly population results in an increasing burden of chronic health disease. This results in a decrease in physical activity and loss of mobility. Also, the risk for severe illness from COVID-19 increases with age, with older adults at the highest risk. This significantly creates the need for Interactive Connectivity Establishment (ICE) tracking and response to support patients’ mobility through sensors and to provide immediate response in case of emergencies. The utilization of this IoT application could provide rapid medical assistance, especially for the elderly, by developing a system of sensors that monitor patient health and movement. The system is connected to caregivers and emergency response teams to provide assistance based on patient location.
Key Market Trends
Communication/Connectivity is Expected to Hold Significant Share
- The 5G era is expected to reshape current wireless communication methods used for IoT-based applications. IoT cannot succeed without adequate and affordable wireless connectivity, interoperability, and common standards. 5G has enormous potential to significantly impact how IoT ecosystems are designed, specifically in the areas of reliability, scalability, latency, security, and the level of individual control on connectivity parameters. Cellular IoT deployments in the region are accelerating across the connected cars, utilities, and transportation industries, and with 5G on the horizon, IoT adoption is likely to grow even faster. Network providers across Qatar are increasingly offering 5G connectivity, along with 5G-enabled devices.
- In February 2019, Huawei and Vodafone Qatar agreed to significantly improve and expand Vodafone Qatar’s complete wireless network infrastructure, including a massive 5G technology rollout. 5G offers real-time connectivity to power smart devices of all kinds. 5G technology will unlock the enormous potential of the Internet of Things (IoT) that will significantly drive economic benefit and improve livelihoods. This includes smart cities in which self-driving cars interact with traffic systems and connected homes seamlessly to control temperature and energy. This agreement is expected to see the companies at the forefront of digital innovation come together in the acceleration of Qatar’s digital transformation to meet the country’s economic growth targets and national agenda.
- In October 2019, Ooredoo launched IoT Connect Single SIM, the latest Internet of Things (IoT)- enabled Qatar’s enterprises to manage their IoT device data usage. Ooredoo IoT Connect helps organizations control and track networked devices with an online portal, flag international roaming connections, and measure data consumption. With IoT Connect Single SIM, organizations can automatically set, monitor, and limit data allowances for individual IoT-connected devices, leading to full mobility cost control. In response to customers’ feedback, IoT Connect Single SIM features real-time data usage dashboards and individualized reports, along with built-in rules for alerts, usage limits, and compatibility with 5G.
- In July 2020, Ooredoo Qatar has launched a Nokia-powered cloud-native core network for the rollout of commercial 5G services, allowing the operator to provide better mobile broadband services to almost two million subscribers in Qatar. The new core network makes way for automation for streamlined network management and improved network efficiency. The transformation of the core network also makes Ooredoo Qatar bring new use cases such as Industrial IoT (IIoT), Voice over Broadband (VoBB), Voice over WiFi (VoWiFi) to its subscribers. The cloud-native core is required to meet the vital business objectives of 5G, including better latency and bandwidth, the requirement of IoT, and providing new services beyond the traditional offerings of broadband, voice, and messaging by service providers.
Transportation and Logistics is Expected to Hold Significant Share
- As Qatar transportation infrastructure grows, an increase in traffic-related problems such as traffic congestion, safety, and pollution becomes inevitable. This will necessitate the implementation of sensory infrastructure to collect data about traffic conditions and make the appropriate changes. Application of traffic sensors to monitor traffic conditions and trends and collect actionable data could curb the amount of congestion and foster a safer and more active travel experience, which could significantly reduce the amount of time that the Qatari population spends stuck in traffic during their daily commutes. Other use cases of IoT include connected Transport Network, the road to vehicle communication, and public transportation social listening.
- Vehicles in Qatar operate in silos despite being the major cause of traffic congestions and incidents on the road. There is a significant potential to decrease congestions and collisions by connecting vehicles to the infrastructure. With the usage of IoT, vehicles could receive real-time roadway information from central traffic management systems. The vehicles can recognize high-risk situations in advance, resulting in driver alerts and warnings through specific actions. The drivers could also make aware of their surroundings, such as traffic lights, traffic signals, parking lots, and emergencies, to act accordingly. This could open significant opportunities in Connected Vehicles (V2V), Real-Time Crowd and Transportation Management, and Mobility Contextual Pre-Advice.
- In December 2019, Qatar Investment Authority (QIA) and Volkswagen AG partnered in Project Qatar Mobility, which will put a fleet of self-driving Level 4 electric shuttles into Qatar’s capital Doha in 2022. The plan is to develop an autonomous transport project, which will transform the future of urban mobility into the commercial and sustainable deployment of AD shuttles and bus services. IoT technologies can drastically improve the abilities of the self-driving vehicle in better understanding its environment. Autonomous vehicles are thus connected to share information from the on-board sensors, as well as from smartphones of pedestrians and cyclists, traffic sensors, parking detectors, etc. During the 2022 FIFA World Cup, the largest sporting event globally, Qatar aims to be the venue for the world’s first emission-free, electric and autonomous public transport system.
- Qatar has developed a new and sustainable transportation network; however, a few opportunities at the municipality levels need to be implemented to optimize the new transportation system’s performance. One of the resulting opportunities is to introduce an e-bike sharing service. This will help in reduced air pollution, reduced traffic congestion, and associated health benefits. The utilization of connected eBikes could create a cost-effective and sustainable measure to address prevalent transportation issues such as additional support to other transportation modes, e.g., Metro and Bus stations. This could be coupled with additional services by providing eBike sharing stations at strategically located areas to help decrease dependency on carbon-based transportation modes.
The Qatar Internet of Things (IoT) market appears to be moderately fragmented due to the presence of significant technological giants in the market. Key strategies adopted by the major players in the market are product innovation and mergers and acquisitions. Some of the major players in the market are Labeeb IoT (Qatar Mobility Innovations Center), Ooredoo Q.P.S.C., Vodafone Qatar P.Q.S.C., Cisco Systems Inc., etc.
- February 2020 – Ooredoo announced a new IoT initiative in Qatar, an industrial metering solution. Using IoT will help Qatar’s organizations to understand which departments or sections are consuming the most water and energy and thereby pinpoint ways to start saving on their consumption costs. The application, built on Ooredoo’s IoT Platform, provides a graphical dashboard with real-time analytics, granular reporting with historical data for benchmarking and alerts on critical events.
- January 2020 – Cisco announced a comprehensive Industrial IoT cybersecurity architecture to enable Information Technology (I.T.) and Operational Technology (O.T.) to protect their operational environments with four key capabilities: policy definition, identification, enforcement of the policy, and monitor ongoing operation of the entire system. Cisco Cyber Vision is one of the first software-based IIoT security solutions embedded in the Cisco industrial networking portfolio.
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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increase in Adoption of Smart Home Projects
4.2.2 Roll-out of Government Initiatives in the form of “Digital Government Strategies”
4.3 Market Challenges
4.3.1 Availability of Competent Resources with Skills related to IoT, AI and SD-WAN etc.
4.4 Industry Attractiveness – Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Intensity of Competitive Rivalry
4.4.5 Threat of Substitutes
4.5 Industry Ecosystem Analysis
4.6 PESTEL Analysis – Qatar IoT Market
4.7 Impact of COVID-19 on the IoT industry
4.8 Digital Readiness – Qatar
4.8.1 Analysis of Consumer & Enterprise spending on ICT
4.8.2 Digitization Rate
4.8.3 Mobile & Internet Subscribers in Qatar
4.8.4 Comparison of Digital readiness with other key GCC countries
4.8.5 Smart Home industry in Qatar
4.9 Use Cases of IoT in Qatar
4.9.1 Wastewater Regeneration Facilities Using NEXUS Integra Platform
4.9.2 Industrial Metering Solution for Water Conservation by Ooredoo
4.9.3 Asset Management Solution for Facilities Management etc. by Ooredoo
4.9.4 Fleet Management Services for Logistics Management by Vodafone Qatar
4.9.5 Smart City Initiatives Such as Tasmu Smart Qatar Program
4.9.6 Rollout of Narrowband-IoT (NB-IoT) Network by Vodafone Qatar
4.10 Key global & regional cues on IoT Adoption In Qatar
5 MARKET SEGMENTATION
5.1 By Component
5.1.3 Services (Managed and Professional)
5.2 By End-user Vertical
5.2.2 Transport & Logistics
5.2.3 Home & Building Automation
5.2.4 Power & Utilities
6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Labeeb IoT (Qatar Mobility Innovations Center)
6.1.2 Fusion Informatics Limited
6.1.3 Ooredoo Q.P.S.C
6.1.4 Vodafone Qatar P.Q.S.C
6.1.5 Cisco Systems Inc.
6.1.6 Huawei Technologies Co. Ltd
6.1.7 PTC Inc.
6.1.8 Siemens AG
6.1.9 Honeywell International Inc.
7 MARKET ENTRY STRATEGIES FOR EMERGING VENDORS
8 MARKET OUTLOOK
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