Short Message Service (SMS): Ecosystem and Value Chain

◆発行会社/調査会社:Mind Commerce
◆商品コード:MCM312240261
◆発行日:2010年7月6日
◆調査対象地域:グローバル
◆ページ数:24
◆レポート言語:英語
◆レポート形式:PDF
◆納品方式:Eメール
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*** レポート概要(サマリー)***

The wireless penetration has reached 91% in the US in 2009. With billions of SMS messages sent every month in US alone, it has become the most effective and cost efficient mechanism to communicate and market. By surrounding the user with opportunities to connect, SMS can lead to multiple interactions over SMS or other mobile channels. Including SMS as part of application marketing is critical for user acquisition, retention and monetization. This report evaluates the SMS ecosystem and value chain including components invested in the potential of SMS and supporting technologies. It provides a case study of companies who have benefitted from this service in infotainment services like music and games.

*** レポート目次(コンテンツ)***

1. General…………………………………………………………………..8
1.1 The story behind SMS success………………………………………9
1.2 Types of SMS…………………………………………………………10
1.3 SMS Applications…………………………………………………….11
2. Technical……………………………………………………………….13
2.1 External Short Messaging entities………………………………….13
2.2 SMSC………………………………………………………………….13
2.3 HLR/VLR………………………………………………………………14
2.4 MSC……………………………………………………………………14
2.5 BSC……………………………………………………………………14
2.6 BTS……………………………………………………………………14
2.7 Mobile device…………………………………………………………14
3. Market overview………………………………………………………15
3.1 Content provider………………………………………………………16
3.1.1 Short codes………………………………………………………….16
3.2 Application developers……………………………………………….16
3.3 Aggregators……………………………………………………………17
3.4 Marketing agent……………………………………………………….17
3.5 Value Chain Analysis…………………………………………………17
3.5 Future market forecasts……………………………………………..18
4. Case study…………………………………………………………….20
4.1 Music…………………………………………………………………..20
4.2 Gaming………………………………………………………………..20
4.3 Greetings………………………………………………………………21
4.4 Health………………………………………………………………….22
4.5 Language……………………………………………………………..23
4.6 SMS in satellite phone networks…………………………………..23
5. SWOT……………………………………………………………………24



*** 免責事項 ***
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