イタリアのマルチプレイサービス市場(~2015):マルチプレイ及び融合サービス利用状況

◆英語タイトル:Italy Multiplay Services Market to 2015: Multiplay and Blended Service Adoption
◆発行会社/調査会社:Pyramid Research
◆商品コード:TC0446MF
◆発行日:2014年5月17日
◆調査対象地域:イタリア
◆ページ数:45
◆レポート言語:英語
◆レポート形式:PDF
◆納品方式:Eメール
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*** レポート概要(サマリー)***

Summary
“Italy Multiplay Services Market to 2015: Multiplay and Blended Service Adoption” report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Italy and for new companies that may be considering entering the market.

Key Findings
- Demographics – Statistical data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Multiplay service penetration by: mobile subscriptions, mobile broandband computing subscriptions, PC households, TV households, fixed broandband households, voice telephony households, total multiplay households and FMC households
- Multiplay and blended service adoption
- Multiplay and blended service revenue, including FMC service revenue.

Synopsis
This report offers a concise breakdown of Italy operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics – data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Multiplay service penetration by: mobile subscriptions, mobile broandband computing subscriptions, PC households, TV households, fixed broandband households, voice telephony households, total multiplay households and FMC households
- Multiplay and blended service adoption
- Multiplay and blended service revenue, including FMC service revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

*** レポート目次(コンテンツ)***

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Italy Population, 2009 – 15F
2.2 Italy Households, 2009 – 15F
2.3 Italy Nominal GDP (US$ m), 2009 – 15F
2.4 Italy Nominal GDP per Capita (US$), 2009 – 15F
2.5 Italy PPP Adjusted GDP per Capita (US$), 2009 – 15F
2.6 Italy Consumer Price Inflation (%), 2009 – 15F
2.7 Exchange Rate EUR / US$, 2009 – 15F
3 MULTIPLAY SERVICE PENETRATION
3.1 Italy Service Penetration Subscription by Population, 2009 – 15F
3.2 Italy Mobile Broadband Computing Subscriptions by Population, 2009 – 15F
3.3 Italy Service Penetration by PC Households, 2009 – 15F
3.4 Italy Service Penetration by TV Households, 2009 – 15F
3.5 Italy Service Penetration by Pay TV Households, 2009 – 15F
3.6 Italy Service Penetration by Fixed Broadband Households, 2009 – 15F
3.7 Italy Service Penetration by Voice Telephony Households, 2009 – 15F
3.8 Italy Service Penetration by Total Multiplay Households, 2009 – 15F
3.9 Italy Service Penetration by FMC Households, 2009 – 15F
4 MULTIPLAY AND BLENDED SERVICE ADOPTION
4.1 Italy Total Market RGUs by Service, 2009 – 15F
4.1.1 Italy Mobile Subscriptions (’000), 2009 – 15F
4.1.2 Italy Mobile Broadband Computing Subscriptions (’000), 2009 – 15F
4.1.3 Italy Pay TV Households (’000), 2009 – 15F
4.1.4 Italy Fixed Broadband Households (’000), 2009 – 15F
4.1.5 Italy Fixed Voice Telephony Households (’000), 2009 – 15F
4.2 Italy Total Multiplay Households by Customer Type, 2009 – 15F
4.3 Italy Average RGUs per Customer, 2009 – 15F
4.4 Italy Total Market RGUs by Operator, 2009 – 15F
4.5 Italy Total Customer Relations by Operator, 2009 – 15 F
4.6 Italy Total Multiplay Households by Operator, 2009 – 15 F
4.7 Italy Total Double-Play Households by Operator, 2009 – 15 F
4.8 Italy Total Triple-Play Households by Operator, 2009 – 15 F
4.9 Italy Total Quad-Play Households by Operator, 2009 – 15 F
4.1 Italy Total FMC Households by Category, 2009 – 15F
5 MULTIPLAY AND BLENDED SERVICE REVENUE
5.1 Total Multiplay Services Revenue
5.2 Total FMC Services Revenue
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

Table 1: Definitions
Table 2: Italian Population, 2009 - 2015F
Table 3: Italian Households ('000), 2009 - 2015F
Table 4: Italian Nominal GDP (US$ m), 2009 - 2015F
Table 5: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Table 6: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 7: Italian Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 9: Italian Service Penetration Subscription by Population (%), 2009 - 2015F
Table 10: Italian Mobile Broadband Computing Subscriptions by Population (%), 2009 - 2015F
Table 11: Italian Service Penetration by PC Households(%), 2009 - 15F
Table 12: Italian Service Penetration by TV Households (%), 2009 - 15F
Table 13: Italian Service Penetration by Pay TV Households (%), 2009 - 15F
Table 14: Italian Service Penetration by Fixed Broadband Households (%), 2009 - 15F
Table 15: Italian Service Penetration by Voice Telephony Households (%), 2009 - 15F
Table 16: Italian Service Penetration by Total Multiplay Households (%), 2009 - 15F
Table 17: Italian Service Penetration by FMC Households (%), 2009 - 15F
Table 18: Italian Total Market RGUs ('000), 2009 - 2015F
Table 19: Italian Mobile Subscriptions ('000), 2009 - 2015F
Table 20: Italian Mobile Broadband Computing Subscriptions ('000), 2009 - 2015F
Table 21: Italian Pay TV Households ('000), 2009 - 2015F
Table 22: Italian Fixed Broadband Households ('000), 2009 - 2015F
Table 23: Italian Fixed Voice Telephony Households ('000), 2009 - 2015F
Table 24: Italian Total Multiplay Households by Customer Type [000], 2009 - 2015F
Table 25: Italian Average RGUs per Customer, 2009 - 2015F
Table 26: Italian Total Market RGUs by Operator ('000), 2009 - 2015F
Table 27: Italian Total Customer Relations by Operator (000), 2009 - 2015 F
Table 28: Italian Total Multiplay Households by Operator ('000), 2009 - 2015 F
Table 29: Italian Total Double-Play Households by Operator ('000), 2009 - 2015 F
Table 30: Italian Total Triple-Play Households by Operator ('000), 2009 - 2015 F
Table 31: Italian Total Quad-Play Households by Operator ('000), 2009 - 2015 F
Table 32: Italian Total FMC Households by Category [000], 2009 - 2015F
Table 33: Italian Total Multiplay Services Revenue (US$), 2009 - 2015F
Table 34: Italian Total FMC Services Revenue (US$), 2009 - 2015F

Figure 1: Italian Population, 2009 - 2015F
Figure 2: Italian Households ('000), 2009 - 2015F
Figure 3: Italian Nominal GDP (US$ m), 2009 - 2015F
Figure 4: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 5: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 6: Italian Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 8: Italian Service Penetration Subscription by Population (%), 2009 - 2015F
Figure 9: Italian Mobile Broadband Computing Subscriptions by Population (%), 2009 - 2015F
Figure 10: Italian Service Penetration by PC. Households (%), 2009 - 15F
Figure 11: Italian Service Penetration by TV Households (%), 2009 - 15F
Figure 12: Italian Service Penetration by Pay TV Households (%), 2009 - 15F
Figure 13: Italian Service Penetration by Fixed Broadband Households (%), 2009 - 15F
Figure 14: Italian Service Penetration by Voice Telephony Households (%), 2009 - 15F
Figure 15: Italian Service Penetration by Total Multiplay Households (%), 2009 - 15F
Figure 16: Italian Service Penetration by FMC Households (%), 2009 - 15F
Figure 17: Italian Total Market RGUs ('000), 2009 - 2015F
Figure 18: Italian Mobile Subscriptions ('000), 2009 - 2015F
Figure 19: Italian Mobile Broadband Computing Subscriptions ('000), 2009 - 2015F
Figure 20: Italian Pay TV Households ('000), 2009 - 2015F
Figure 21: Italian Fixed Broadband Households ('000), 2009 - 2015F
Figure 22: Italian Fixed Voice Telephony Households ('000), 2009 - 2015F
Figure 23: Italian Total Multiplay Households by Customer Type [000], 2009 - 2015F
Figure 24: Italian Average RGUs per Customer, 2009 - 2015F
Figure 25: Italian Total Market RGUs by Operator ('000), 2009 - 2015F
Figure 26: Italian Total Customer Relations by Operator (000), 2009 - 2015 F
Figure 27: Italian Total Multiplay Households by Operator ('000), 2009 - 2015 F
Figure 28: Italian Total Double-Play Households by Operator ('000), 2009 - 2015 F
Figure 29: Italian Total Triple-Play Households by Operator ('000), 2009 - 2015 F
Figure 30: Italian Total Quad-Play Households by Operator ('000), 2009 - 2015 F
Figure 31: Italian Total FMC Households by Category, 2009 - 2015F
Figure 32: Italian Total Multiplay Services Revenue (US$), 2009 - 2015F
Figure 33: Italian Total FMC Services Revenue (US$), 2009 - 2015F

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