リテールバンキング商品のマーケティング戦略:グローバル・ベストプラクティス分析

調査会社Timetric社が発行したリサーチレポート(データ管理コード:VR1040MR)
◆英語タイトル:Insight Report: Best Practices in Marketing Retail Banking Products
◆発行会社/調査会社:Timetric
◆商品コード:VR1040MR
◆発行日:2014年9月2日
◆調査対象地域:グローバル
◆産業分野:金融
◆ページ数:59
◆レポート言語:英語
◆レポート形式:PDF
◆納品方式:Eメール
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*** レポート概要(サマリー)***

The report discusses key marketing strategies adopted by banks to strengthen their brand values and target diverse customer groups through effective segmentation and product positioning:
• It discusses key marketing trends in the retail banking industry in both developed and emerging economies
• It highlights key challenges faced by banks in both developed and emerging economies when formulating effective marketing campaigns
• It discusses the use of marketing analytics by retail banks in developed and emerging economies to understand customers’ buying behavior
• It provides a competitive assessment of the customer segmentation, product, and pricing strategies adopted by banks in different markets


• This report highlights the key operational and technological trends arising in the global retail banking industry due to rising competition and changing consumer behavior.
• The report gives an insight into marketing strategies adopted by banks in countries such as the US, Canada, the UK, Germany, Australia, South Korea, Brazil, Russia, India and China.
• The report outlines the various factors affecting consumer’s choices of retail banking products in developed and emerging economies.
• The report also discusses the key drivers, issues and challenges faced by the retail banks while implementing product, pricing and marketing strategies in these economies.
• The report outlines the various channels that banks use to launch marketing campaigns, promote products and services, and communicate with customers.

• Gain insights into the retail banking industry in developed and emerging economies.
• Gain analysis of banking industry based on strategies adopted to improve products and product portfolios in key markets.
• Gain insights into key operational and technological trends in retail banking.
• Gain an understanding of various channels that banks use to promote products and services, and to communicate with customers.

*** レポート目次(コンテンツ)***

1 Executive Summary
2 Retail Banking Market Dynamics
2.1 Global Snapshot
2.2 Key Trends and Challenges
2.2.1 Key trends
2.2.2 Challenges
3 Marketing Strategies in Developed Economies
3.1 Use of Analytics
3.2 Customer Segmentation and Targeting
3.2.1 Segmentation based on income levels
3.2.2 Segmentation based on demographic profiles
3.2.3 Segmentation based on psychographic profiles
3.3 Product and Pricing Strategies
3.4 Marketing and Promotional Strategies
3.4.1 Conventional marketing
3.4.2 Digital marketing
4 Marketing Strategies in Emerging Economies
4.1 Use of Analytics
4.2 Customer Segmentation and Targeting
4.2.1 Segmentation based on income level
4.2.2 Segmentation based on demographic levels
4.2.3 Segmentation based on psychographic profiles
4.3 Product and Pricing Strategies
4.4 Marketing and Promotional Strategies
4.4.1 Conventional marketing
4.4.2 Digital marketing
5 Best Practices in Retail Banking Marketing
5.1 Wells Fargo’s Use of Digital Channels to Promote Mobile Banking Services
5.2 Barclays’ Online Platform Allowing Customers to Share Ideas
5.3 ICICI Bank Introduced the Tab Banking facility to open accounts
5.4 Guaranty Trust Bank Takes Banking on Facebook
5.5 BBVA Uses Social Media to Improve Customer Loyalty
5.6 Russian Standard Bank (RSB) Benefits from an Analytics Platform
6 Appendix
6.1 Methodology
6.2 Contact Timetric
6.3 About Timetric
6.4 Timetric’s Services
6.5 Disclaimer

Table 1: Internet and Mobile Penetration In Emerging Markets, 2013
Table 2: Top 100 Most Liked Banks on Facebook, March 2014
Table 3: Top 100 Banks on Twitter by Number of Followers, March 2014
Table 4: Global Markets by Unique Video Viewers, December 2012
Table 5: Mass Affluent Adults in Developed Economies (Percentage of Total Adult Population), 2009–2013
Table 6: Wells Fargo’s Increased Interest Rates on CDs
Table 7: Commercial Bank Branches (per 100,000 Adults) in Emerging Economies, 2009–2012
Table 8: Digital Marketing Initiatives by Banks in Developed Economies
Table 9: Unbanked Population Statistics, 2013
Table 10: Annual Interest Rates for HDFC Bank’s Term Deposit Account (Below INR10 Million)
Table 11: Annual Interest Rates for HDFC Bank’s Term Deposit Account (Below INR10 Million)
Table 12: Commercial Bank Branches (per 100,000 Adults) in Emerging Economies, 2009–2012
Table 13: Digital Marketing Initiatives by Banks in Emerging Economies

Figure 1: Overview of Retail Banking Marketing
Figure 2: Teenagers and Young Adults (Aged Below 25 Years) in Developed Economies, 2009–2018
Figure 3: Aging Population (65 Years and Over) in Key Developed Economies, 2010–2025
Figure 4: Population Gender Percentages in Key Developed Economies, 2013
Figure 5: Young and Economically Active Populations in Emerging Economies, 2010–2025
Figure 6: Population Gender Percentages in Key Emerging Economies, 2013
Figure 7: Active Mobile Broadband Subscriptions in Developing Economies (Million), 2009–2013

*** 掲載企業 ***

Wells Fargo
JP Morgan Chase
Bank of America
Westpac
Commonwealth Bank of Australia
HSBC
Citibank
Lloyds Bank
Scotiabank
Royal Bank of Canada
Shinhan Card
Barclays
NatWest Bank
Deutsche Bank
Russian Standard Bank
Axis Bank
China Merchants Bank
ICICI Bank
Nedbank
Sberbank of Russia
Bradesco Brazil

*** 免責事項 ***
https://www.globalresearch.co.jp/disclaimer/


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